January 30th, 2010
- Internet Marketing Business Models
In it’s simplest form internet marketing is to do with how to monetise your site. You may add some affiliate Google Adsense (pay per click) links, set up Google Adsense ads, or open up a simple e-Commerce site selling t-shirts or e-Books. Internet marketing, however, is to do with the whole deal and concerns every aspect of your site whether it be just a long-tail-keyword niche site, or a full on global sales empire.
- The Three Essential Tools
This site deals with SEO (search engine optimisation); web-site design; and with keyword coherence (a logical keyword strategy). We delve into things like Google Adsense, Blogger and WordPress too, but primarily it is those three tools that are discussed here on BizBlog.
- SEO, Site Design, and Keyword Coherence
SEO, web-site design, and keyword coherence are the keys to unlocking the MMO (make money online) potential of your site. It is really, really important to get those three basic site-building bricks cemented firmly in place. If you want to build a proper business, with an effective growth strategy, and the ability to keep growing, then make this your top priority.
There are some who trumpet the value of a particular aspect of site building, like “content is king”, or “backlinks are everything”, and yes, they are very important, but we believe that they are all secondary to the above 3 points. You could actually build a high traffic site with nonsense content if you get the other things right, and it could still work, but pertinent content would really launch it.
Tags: content is king, e-Books, e-Commerce, Google Adsense, Keyword Coherence, MMO, PPC, Site Design
Posted in Monetize Your Site | 5 Comments »
January 4th, 2010
Everybody has heard of the Google Adwords Keyword Tool – right? But have you used the ‘Website Content’ feature? Click on the Website Content choice inside the ‘How would you like to generate ideas’ dialogue box and an address panel will open to enter the URL of your website. Enter your URL in the space provided.
If you have a number of posts or pages that are related to your keyword then put a tick in the check box to include these extra pages. Now click the ‘Get Keyword Ideas’ command button. When the process ends, click/select the Global Monthly Search Volume heading. This will sort the results with the highest numbers at the top of the column.
You will find that Google has sorted out the prime keywords within your site and has suggested groups of appropriate keywords that are relevant to those prime keywords. This keyword software is even more efficient than the Google Wonder Wheel Tool for keyword discovery. It will find in seconds a large range of highly important keywords. You can be assured that the words suggested are highly relevant.
- How to use this Keyword Research Tool Result
Choose a group, select the highest ranked keywords in that group and write a post using those same top keywords. This post will then build the power of the prime keyword because you will have used all the most powerful relevant long tailed keywords (LTKs). For this post, I used the keyword group “Keyword”, together with the 5 highest ranked LTKs:
- Table of Global Monthly Searches
| Search Term |
Global Monthly Searches |
| keyword |
3,350,000 |
| keyword tool |
301,000 |
| keyword generator |
22,200 |
| keyword software |
18,100 |
| keyword discovery |
12,100 |
| keyword research tool |
12,100 |
Tags: Keyword Discovery, Keyword Generator, Keyword Research Tool, keyword software, keyword tool, prime keywords
Posted in Keywords, WordPress | 28 Comments »
December 13th, 2009
There’s a new tool you can use to home in on Long Tailed Keywords (LTK’s) it is called the Google Wonder Wheel. To find it, do a normal search, then click the Web+Show Options link to expand the option menu. Go down to the Standard view Menu, and click Wonder Wheel.
The wonder wheel layout is like a kind of Mind Map of the “Related Search” terms for your primary search. Each spoke of the wheel gives a high ranked search term that is directly related. We SEO types call these related terms Long Tailed Keywords (LTK’s).
- Google Adwords Keyword Tool
Click each of these spokes, and run any likely looking terms thru the Google Adwords Keyword Tool (with the language and country set correctly). Note any high scoring searches. My basic SEO keyword has 6,100 searches globally pcm, but the LTK’s I found had a combined value of 80,000 searches. So, in a matter of minutes I had found 8 very promising LTK’s, all closely related to the prime KW, and all very prone to bring lots of search traffic.
- How to Find Long Tailed Keywords:
Using the Google Wonder Wheel is a fast and effective way to find LTK’s, if you combine it with the Adwords Keyword Tool. You really do kill several birds with one stone doing this. By combining these “related Search Terms” in your post you are making the work more authorative, you are providing coherent keyword use, and building traffic as well! This works even more effectively if you post separately using the LTK’s and cross link the posts.
Tags: Find Long Tailed Keywords, Google Adwords Keyword Tool, Google Wonder Wheel, long tailed keywords, LTKs, Related Search Terms, SEO keyword
Posted in Monetize Your Site | 27 Comments »
October 21st, 2009
- Scrap No-Index and Build More Word-Press Traffic
Build More WordPress Traffic
If ‘getting traffic’ is the name of the game for real Word Press bloggers, then applying the Word Press No-Index plugin to tags, categories and archives is to ’score an own goal’. The theory behind this is to prevent any ‘duplicate content penalty’. Right, but is that really a good idea? Seems paranoiac to me to wilfully rob your self of useful links
This site, and my other blogs, enjoy the accolade of Google Trust Rank. Usually, when you look at my listings in the Top Ten SERP’s for my keywords, you will see see another listing indented (Double Indexing) under the first result and also you will note a little box with a plus sign (+) in it. Click this and you may find 5 more SERPS. For those terms it regards my sites as ‘Authority Sites’. I see that Google is displaying here URLs that are Tags, Categories, Archives, and so on. This is not duplicate content, but different URLS, and varying anchor text, but the result is SEVEN SERPs in a row. How good is that? For any surfer clicking the box, I have the top seven SERPs on a keyword, I have beaten out the opposition and I AM STOKED!
- Don’t Use No-Index on Tags, Categories, Etc
To exclude Tags for instance using a no-index plugin is oxymoronic: what the heck are tags for, if not to offer a keyword focused extra source of listing and to be displayed in the SERPs? My top performing page this week is commentluv-guarantees-premium-keyword-backlinks and I can see in my CPanel stats that search spiders have used 6 different URL paths to that same page, all contributing traffic. Activating the No-Index Plugin would therefore be shooting myself in both feet! That is NOT the way to Build More WordPress Traffic!
Tags: Double Indexing, Google Trust Rank, no-index categories and archives, No-Index Plugin, no-index tags, scrap the no-index plugin, Top Ten SERPs
Posted in Monetize Your Site | 35 Comments »
October 15th, 2009
Simple SEO for WordPress
There a few really simple things you can do to make your blog ‘bounce’ up the rankings to be that magic Number 1 in the Google SERPs.
- Check your dashboard settings and be sure that in:
- Settings/Privacy you have “I would like my blog to be visible to everyone” checked.
- Settings/Writing you have “Atom Publishing Protocol” and “XML-RPC” enabled; and that there is at least one reference like “http://rpc.pingomatic.com/” showing in the “UpDate Services” window.
- Settings/Permalinks you need to have “Custom Structure” set as “/%category%/%postname%/”
Be sure that your site keyword appears in the Blog Title, in the Blog description, and hopefully also in the URL. Use it too as your prime category name, and use your next most important keywords as the other category names.
If your site is about various wifi widgets then the ideal URL for your post about antennas should then look like this:
http://widgetfactory.com/wifi-widgets/G3-wifi-widget-antennas/
Your vital keywords have appeared in the URL(widget), in the category (wifiwidgets) and in the postname (G3 wifi widget antennas). These are worth great karma, and of course even more link ‘juice’ is added when they are used as the ‘anchor text’ in links back to your site.
Write your first post with your prime keyword as the subject, and link back to it from your subsequent posts. You can also link from it to “longtailed (subsidiary) keywords” that appear in later posts. This ‘internal’ link structure (I call this keyword coherence ’site synergy’) is important because it adds to the ‘authority’ of your keyword and will net you extra SERPs for each search term as your site grows.
- Back-Links or External Linking
Back-Links or External Linking is the single most important factor in your site SERP performance. The easy way is to find and utilize the value of CommentLuv sites to raise quality keyword anchored links, or you can use one of the tools that locate high PR do-follow blogs. Whatever you do, try for anchored links from ‘authority’ sites – preferably those with good PR.
Use your keyword (or key phrase) in your Post Title, again (in BOLD) in your opening paragraph; and in the closing par. You can use it once more in a short post, but probably not more than once a paragraph. If there is an “English” spelling, or alternative spelling (e.g. check-cheque) use that too, as well as any synonyms you know of . Keep the post on topic for added authority, and you can also link to recognized authority sites. Weave in any associated long-tailed keywords with appropriate links to posts that discuss them.
A second post on the same topic with the same keyword in it will get you a “Double Listing” in Google. This looks impressive to surfers, and also pushes one of your competitors off the top 10 page. Don’t forget to add a tag for your keyword in the post, as well as tags for the other important long-tailed (LTK’s) keywords. Google indexes WP tags as well as post titles and links, so that is an extra result for each keyword. Get this simple SEO for Word Press right and you will be able to rocket your site to No 1 in Google
Tags: back-links, double listing, Google SERPs, Internal Linking, link juice, longtailed keywords, Number 1 in the Google SERPs, Permalink Custom Structure, post structure, SEO for WordPress, site keyword
Posted in Monetize Your Site, WordPress | 59 Comments »
September 28th, 2009
- Easily Change your WordPress Themes.
The most important thing to do to monetize your site is to have a simple theme that will not distract the surfer from the content, one that offers only one way out – I.E., the link you put there to monetize your site, whether it be Adsense or Affiliate Marketing, or the link to your own Sales Page.
My concept here is that by using the (ugly?) default Word Press theme and modifying only three things, you can create totally individual, functional and aesthetically pleasing blogs very fast. This idea (using ugly blogs) is heavily promoted by monetizing Guru “Grizzly” Brears in his authoritative Make Money for Beginners blog, and widely accepted by those in the know. I have been doing this for some time with my new blogs, and have developed a ‘noob’ proof system to do so.
A blog page consists of three basic elements, the Header, the Body, and the Footer, and in the default WP theme each of these elements are built on backgrounds; kubrickheader.jpg, kubrickfooter.jpg, and kubrickbgwide.jpg. By editing these 3 pics in your favourite photo program, then saving them to the proper folder [wp-content/themes/default/images] you can change the entire look of your blog without fussing with any tricky CSS or HTML code. A really magical bonus for this is that whenever you update your WP version, you need only re-upload these 3 pics to restore your personalised upgrade. How about that? – a 30 second upgrade!
- Plugin-Proof Modifications
By using the default WP theme you are guaranteeing that there will be no complications with plugins whenever WP brings out a new security upgrade, and this seems to need to be done more frequently to baffle those evil ‘exploiters’. Your plugins will always work perfectly with the default theme.
The other really important thing to do with your WordPress theme is set up your widgets so that only content and your key [monetizing] link(s) are visible ‘above the fold’; that is when the page is first viewed and BEFORE any scrolling takes place – that way, the non-serious, social traffic surfers can exit the page with one click, and hopefully it will be your “pay-off” link! Viola, Payola! Visit Costa and get another slant on this idea of simple modifications for your Word Press Theme.
- Example
Adelaide Gift Company (Modded Default WP Theme!)
Here is one of my blogs that use the method I have been outlining here. It looks dramatically different from the WP default theme, but is really just that theme, with some basic ‘PhotoShopping” applied to the backgrounds.
The maker of this theme I have used for a couple of years has disappeared and the theme would not update to the latest [2.8.4] version, so I have adapted the standard WP default theme to look just like my original Blog. This again illustrates what can easily be done to the basic WP Kubrick theme. If you have problem updating WP, check out WordPress Permalink 404 Error. I used the simple methods outlined above, but had to do quite a bit of tweaking to the style sheet to get the font colors to look like my original favourite ‘BinaryBonsai’ Business Theme.
Tags: Default Theme, Modify WordPress Themes, Monetize Your Site, Ugly WP Themes
Posted in Monetize Your Site, WordPress | 33 Comments »
