August 12th, 2010
Read on to find out how to get Keyword Coherence – …… Don’t know what that means? Quite simply it is a phrase I invented to show how keywords fit together, strengthen each other and contribute to the wholeness of the site [Blog]. In other words – getting all your ducks in a row….
The logic with keywords is that Google will define your site by detecting keywords, then show it in the SERPs to other searchers using those keywords as references. So if your post is all about SEO for blogs, then the prime keyword is SEO, and the first longtailed keyword is BLOG SEO. This is the basis of your keyword structure. SEO is the head, BLOG SEO is the back-bone, and all the other related terms like, KEYWORD, SEARCH, GOOGLE, and SURFER are “dem Bones that walk all around” as your site [keyword] skeleton. Keyword Coherence, therefore, is the art of making a strong skeleton [framework] of keywords; keywords that all point to each other and build each other up.
Each article [post] features a particular keyword, and than talks about the long-tailed keywords that belong to it. The prime post keyword is related to the preceeding post prime keyword and strengthens it. So if your first post was about SEO, then the next post might be about GOOGLE, and the one after that about SURFERS – all related subjects – all building keyword strength. And all to do with SEO, Site Design, and Keyword Coherence.
Keyword Coherence is further strengthened by linking. To Maxinize your Site post about SEO, you would link the keyword GOOGLE to the next post (about Google), and in that post you would link your SEO keyword back to the previous post about SEO. This web of links that you create, each keyword linked back to it’s parent, and linked forward to it’s child [long-tail], is the internal component of “Keyword Juice” – it is the “internal linking”. The other element is “external linking”, where you link to other related websites; and they in turn link back to you. This is the process known as “Back-Linking“‘
Tags: back-linking, back-links, external linking, Google, Internal Linking, Keyword Coherence, keyword juice, Keywords, long tailed keywords, maximize your site, SEO
Posted in Keywords, SEO | 10 Comments »
June 8th, 2010
The Perfect Post
My golden rules for writing the Perfect Post are:
- Keep it as short as possible
- Use white space and bullet points
- Always include a graphic!
And I should mention the platinum rules too – Start and end with the keyword/keyphrase; and don’t forget the anchor text links!
- KISS! (Keep it Simple Sir)
You want to strike the happy balance between covering all the bases and saying too much. The net has conditioned us to speed read, and scan pages to quickly pick out the ‘meaty bits’. If your readers can’t do this they will mostly just click away and go and find a site that offers these features.
- Only NERDS and NOOBS use Dark Backgrounds
Bullet Points and white space are really important for scanning the page to quickly get to the info we are looking for. Small chunks of text, with easily understood headings are essential for fast surfing. If you capture the readers interest in those first 12 seconds, they will surely read on and get to the rest of your site; but NOT if they get bored with big slabs of type. Always use easily read type, like Arial, and NEVER use dark backgrounds.
The whole Web is a graphic experience, and for this reason I always use a graphic. We home in on the pictures when we are scanning, so try to make the picture as relevant as you can. Google sends me lots of traffic from my pics too! Make sure that the header immediately above the pic, the jpg name, the pic title and the ALT text ALL USE THE SAME KEYWORDS, to get Google listings for it.
- Keywords and Links and Tags
Build in your keywords like this. If your post is about “the Perfect Post”, then use that phrase in the title, again in BOLD or EM in the first sentence, and again in the last paragraph. Be sure to link to a keyword on one of your internal SEO pages, one that will reinforce the message, and to your site theme keywords too. I see lots of my traffic searches coming from tags, sometimes more than come from the regular listings, so DO NOT forget to use tags. I include six to ten if I can.
- Proof of this “Perfect Post”
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as the screenshot shows – the keyphrase “write the Perfect Post” shows up as number 1 out of 74,000,000 SERPs only an hour after being posted! Use these simple rules and you too will soon be writing the Perfect Post!
Tags: bullet points, golden rules, Keywords and Links, KISS! (Keep it Simple Sir), NERDS use dark backgrounds, the Perfect Post, Traffic From Pic's, white space
Posted in SEO | 59 Comments »
January 30th, 2010
- Internet Marketing Business Models
In it’s simplest form internet marketing is to do with how to monetise your site. You may add some affiliate Google Adsense (pay per click) links, set up Google Adsense ads, or open up a simple e-Commerce site selling t-shirts or e-Books. Internet marketing, however, is to do with the whole deal and concerns every aspect of your site whether it be just a long-tail-keyword niche site, or a full on global sales empire.
- The Three Essential Tools
This site deals with SEO (search engine optimisation); web-site design; and with keyword coherence (a logical keyword strategy). We delve into things like Google Adsense, Blogger and WordPress too, but primarily it is those three tools that are discussed here on BizBlog.
- SEO, Site Design, and Keyword Coherence
SEO, web-site design, and keyword coherence are the keys to unlocking the MMO (make money online) potential of your site. It is really, really important to get those three basic site-building bricks cemented firmly in place. If you want to build a proper business, with an effective growth strategy, and the ability to keep growing, then make this your top priority.
There are some who trumpet the value of a particular aspect of site building, like “content is king”, or “backlinks are everything”, and yes, they are very important, but we believe that they are all secondary to the above 3 points. You could actually build a high traffic site with nonsense content if you get the other things right, and it could still work, but pertinent content would really launch it.
Tags: content is king, e-Books, e-Commerce, Google Adsense, Keyword Coherence, MMO, PPC, Site Design
Posted in Monetize Your Site, SEO | 65 Comments »
January 4th, 2010
Everybody has heard of the Google Adwords Keyword Tool – right? But have you used the ‘Website Content’ feature? Click on the Website Content choice inside the ‘How would you like to generate ideas’ dialogue box and an address panel will open to enter the URL of your website. Enter your URL in the space provided.
If you have a number of posts or pages that are related to your keyword then put a tick in the check box to include these extra pages. Now click the ‘Get Keyword Ideas’ command button. When the process ends, click/select the Global Monthly Search Volume heading. This will sort the results with the highest numbers at the top of the column.
You will find that Google has sorted out the prime keywords within your site and has suggested groups of appropriate keywords that are relevant to those prime keywords. This keyword software is even more efficient than the Google Wonder Wheel Tool for keyword discovery. It will find in seconds a large range of highly important keywords. You can be assured that the words suggested are highly relevant.
- How to use this Keyword Research Tool Result
Choose a group, select the highest ranked keywords in that group and write a post using those same top keywords. This post will then build the power of the prime keyword because you will have used all the most powerful relevant long tailed keywords (LTKs). For this post, I used the keyword group “Keyword”, together with the 5 highest ranked LTKs:
- Table of Global Monthly Searches
| Search Term |
Global Monthly Searches |
| keyword |
3,350,000 |
| keyword tool |
301,000 |
| keyword generator |
22,200 |
| keyword software |
18,100 |
| keyword discovery |
12,100 |
| keyword research tool |
12,100 |
Tags: Keyword Discovery, Keyword Generator, Keyword Research Tool, keyword software, keyword tool, prime keywords
Posted in Keywords | 68 Comments »
December 13th, 2009
There’s a new tool you can use to home in on Long Tailed Keywords (LTK’s) it is called the Google Wonder Wheel. To find it, do a normal search, then click the Web+Show Options link to expand the option menu. Go down to the Standard view Menu, and click Wonder Wheel.
The wonder wheel layout is like a kind of Mind Map of the “Related Search” terms for your primary search. Each spoke of the wheel gives a high ranked search term that is directly related. We SEO types call these related terms Long Tailed Keywords (LTK’s).
- Google Adwords Keyword Tool
Click each of these spokes, and run any likely looking terms thru the Google Adwords Keyword Tool (with the language and country set correctly). Note any high scoring searches. My basic SEO keyword has 6,100 searches globally pcm, but the LTK’s I found had a combined value of 80,000 searches. So, in a matter of minutes I had found 8 very promising LTK’s, all closely related to the prime KW, and all very prone to bring lots of search traffic.
- How to Find Long Tailed Keywords:
Using the Google Wonder Wheel is a fast and effective way to find LTK’s, if you combine it with the Adwords Keyword Tool. You really do kill several birds with one stone doing this. By combining these “related Search Terms” in your post you are making the work more authorative, you are providing coherent keyword use, and building traffic as well! This works even more effectively if you post separately using the LTK’s and cross link the posts.
Tags: Find Long Tailed Keywords, Google Adwords Keyword Tool, Google Wonder Wheel, long tailed keywords, LTKs, Related Search Terms, SEO keyword
Posted in Keywords | 42 Comments »
October 21st, 2009
- Scrap No-Index and Build More Word-Press Traffic
Build More WordPress Traffic
If ‘getting traffic’ is the name of the game for real Word Press bloggers, then applying the Word Press No-Index plugin to tags, categories and archives is to ‘score an own goal’. The theory behind this is to prevent any ‘duplicate content penalty’. Right, but is that really a good idea? Seems paranoiac to me to wilfully rob your self of useful links
This site, and my other blogs, enjoy the accolade of Google Trust Rank. Usually, when you look at my listings in the Top Ten SERP’s for my keywords, you will see see another listing indented (Double Indexing) under the first result and also you will note a little box with a plus sign (+) in it. Click this and you may find 5 more SERPS. For those terms it regards my sites as ‘Authority Sites’. I see that Google is displaying here URLs that are Tags, Categories, Archives, and so on. This is not duplicate content, but different URLS, and varying anchor text, but the result is SEVEN SERPs in a row. How good is that? For any surfer clicking the box, I have the top seven SERPs on a keyword, I have beaten out the opposition and I AM STOKED!
- Don’t Use No-Index on Tags, Categories, Etc
To exclude Tags for instance using a no-index plugin is oxymoronic: what the heck are tags for, if not to offer a keyword focused extra source of listing and to be displayed in the SERPs? My top performing page this week is commentluv-guarantees-premium-keyword-backlinks and I can see in my CPanel stats that search spiders have used 6 different URL paths to that same page, all contributing traffic. Activating the No-Index Plugin would therefore be shooting myself in both feet! That is NOT the way to Build More WordPress Traffic!
Tags: Double Indexing, Google Trust Rank, no-index categories and archives, No-Index Plugin, no-index tags, scrap the no-index plugin, Top Ten SERPs
Posted in WordPress | 54 Comments »
