Blog Seo – What’s it all about? We are going to suppose that your motive for blogging is to get your blog read  by as many people as possible and the first way to do that is to have a blog that people will want to read, and  then, to have a blog that people can find.

• How to Have a Blog That People Want to Read

The key to this is to concentrate on a specific subject, so that your blog is focused, and to be passionate about your subject.  It makes enormous sense to write about something you are interested in yourself.  You can be passionate about that, and you will likely know quite a lot about it already.  It will be easy to be knowledgeable and interesting on that subject.

• How to Have a Blog That People Can Find – Keywords

Plan your blog posts, so that each post is about a particular angle of the subject, and each post will then go to building up a resource of information about the whole thing. The subject title itself is called the keyword.  So if your blog is all about old furniture, then your primary keyword will be “antique furniture”.  Make this the title of your blog, and use the keyword whenever possible, including in the URL, the post titles and page links, and any advertising you do.

• Long Tailed Keywords

Build up the blog by writing posts about particular aspects of your keyword, such as collecting, sourcing, selling, restoring, maintaining, whatever. These secondary subject headings are called “long tailed keywords” (LTKs).  When your main subject is established, then start writing about as many relevant long tailed keywords as you can. This will reinforce the authority of your site. The more authoritative your site appears, the more search engine traffic will arrive.

• BLOG SEO

Having a site that is clearly organised by subject matter, and is tightly focused on the prime keyword, is an ESSENTIAL part of Blog SEO.  Good navigation is essential too, so provide a subject index, and organise it carefully. It is a good plan to internally link your posts to each other, and to the home page and keyword.  Links add [search engine] authority to keywords.

• Site Authority

It is also good strategy to go on and write posts that deal with another aspect of the same thing. For instance, you might write posts about Chippendale chairs, early American chairs, and unrestored chairs, this is likely to give you multiple results in the SERPs [search engine result pages] whenever a surfer looks for antique chairs.  You will have gained site authority, and extra chances of the reader clicking onto your site, because you will have more than one page showing up in the search. This is GOOD!  If you can get other “expert” sites to link to your site, that will help site authority too. Site authority begins with an organised body of factual and relevant information on a given subject.

• Post Layout

Set out your posts using the basic rules of good writing, and use plenty of white space, small paragraphs, clear headings, and at least one graphic – more detail here!  It is very important that your posts are easy to scan and read, because surfers tend to skim each page looking for points of interest, and will only start actually reading if their interest is caught. Big slabs of text are off-putting, and hard to read, especially if scrolling is required!

• Basic Blog SEO

To have a blog that people can find, you need to pay attention to fundamental Blog SEO, which consists in having an informative, interesting, and factual site that is properly laid out, is well indexed; and has lots of relevant internal and external page links.  There are thousands of articles written about “black hat” [questionable] ways to boost your Blog, but the above list will get you a reliable set of readers who are likely to bookmark your site as a good place to return for more information.  More importantly you will soon achieve “Google Trust Rank”, and your site will never be penalised by any of the constant  changes in search engine criteria. So there you go – you now know exactly How to Blog, and how to apply Blog SEO

Inserting a Link to the Home Page from every post is a valid part of onsite SEO (Search Engine Optimisation) – it is an essential part of Keyword Coherence, the interlinking of your site Keyword with all the  lesser LTK’s (Long tailed keywords) that are the basis of each post.  You do it to give power (link juice) to your site keyword, thus boosting its position in the rankings.  It makes it very plain to the search spiders that this is what your site is all about!

• Put It In The Footer?

It can be hard to remember to manually insert a home page link, and it is not always easy to find a ‘natural’ looking place to insert this into your post.  So, what to do? Costa  from BloGigs suggests; “The easy, quick and surest way to achieving this is to leave a homepage link in your blog’s footer using the anchor text you want.“  Good theory, but I don’t like this idea very much – mainly because footer links don’t carry much weight.

• My Solution.

Here is another solution.  Put a line of code on the single.php template, and, as Costa suggested,  insert a homepage link  using the appropriate anchor text; but put it in the body of the post, just before the “Comments”.  Doing this embeds the link in the body of the post, immediately after the end of your writing, but before all the “fluff” that forms the bulk of most comments. The search spiders will apportion quite a lot of weight to the link in this position.

• How Do I do That?

Goto Dashboard/Appearance/Editor and open “single.php”. Search for this code :

</small>

</p>

and paste in this code after it:

<p style=”text-align:center;”><a  href=”http://MySite.com/category/home-page-post/” title=”Secondary Keywords….”>Anchor Text  includes Main Keyword………</a></p>

This code will insert your home page link after the credits, and directly before the comments.  Of course you will need to edit the code to display your own web-site URL and keywords.

• Use POST.PHP (Works on Default Theme)
  

Use POST.PHP instead of doing this with PAGE.PHP and the links will appear on all the indexed single pages, but NOT on the home page where you are showing up to (say) 10 posts on the same page.

• For 2010 Theme Do This:

Open single.php, search for “<div class=”entry-utility”>“, and paste in the above code directly ABOVE it.. (Be sure that the quote marks are vertical, not slanted)

• Whoopee….  300 Internal Links!

300 Internal Links (Pic @ evworld.com)

So there you are, the easy way to link to the home page from EVERY post.  Suppose you have 300 posts indexed, now suddenly you will have 300 internal links pointing to your Home Page, and every one with the correct site keyword as the anchor text.

]]> http://biznz.org/monetize-your-site/how-to-link-to-the-home-page/feed/ 37 http://biznz.org/keywords/how-to-get-keyword-coherence/ http://biznz.org/keywords/how-to-get-keyword-coherence/#comments Thu, 12 Aug 2010 08:38:41 +0000 Rhys http://biznz.org/?p=418 Continue reading →]]> Read on to find out how  to get Keyword Coherence – ……  Don’t know what that means?  Quite simply it is a phrase I invented to show how keywords fit together, strengthen each other and contribute to the wholeness of the site [Blog]. In other words – getting all your ducks in a row….

• Keywords Defined

The logic with keywords is that Google will define your site by detecting keywords, then show it in the SERPs to other searchers using those keywords as references.  So if your post is all about SEO for blogs, then the prime keyword is SEO, and the first longtailed keyword is BLOG SEO. This is the basis of your keyword structure.  SEO is the head, BLOG SEO is the back-bone, and all the other related terms like,  KEYWORD, SEARCH, GOOGLE, and SURFER are “dem Bones that walk all around” as your site [keyword] skeleton. Keyword Coherence, therefore, is the art of making a strong skeleton [framework] of keywords; keywords that all point to each other and build each other up.

• Keyword Connections

Each article [post] features a particular keyword, and than talks about the long-tailed keywords that belong to it. The prime post keyword is related to the preceeding post prime keyword and strengthens it. So if your first post was about SEO, then the next post might be about GOOGLE, and the one after that about SURFERS – all related subjects – all building keyword strength. And all to do with SEO, Site Design, and Keyword Coherence.

• Keyword Linking

Keyword Coherence is further strengthened by linking.  To Maxinize your Site post about SEO, you would link the keyword GOOGLE to the next post (about Google), and in that post you would link your SEO keyword back to the previous post about SEO. This web of links that you create, each keyword linked back to it’s parent, and linked forward to it’s child [long-tail], is the internal component of “Keyword Juice” – it is the “internal linking”.  The other element is “external linking”, where you link to other related websites; and they in turn link back to you. This is the process known as “Back-Linking“‘

Everybody has heard of the Google Adwords Keyword Tool – right? But have you used the ‘Website Content’ feature? Click on the Website Content choice inside the ‘How would you like to generate ideas’ dialogue box and an address panel will open to enter the URL of your website. Enter your URL in the space provided.

• Keyword Generator

If you have a number of posts or pages that are related to your keyword then put a tick in the check box to include these extra pages. Now click the ‘Get Keyword Ideas’ command button. When the process ends, click/select the Global Monthly Search Volume heading. This will sort the results with the highest numbers at the top of the column.

• Keyword Discovery

You will find that Google has sorted out the prime keywords within your site and has suggested groups of appropriate keywords that are relevant to those prime keywords. This keyword software is even more efficient than the Google Wonder Wheel Tool for keyword discovery. It will find in seconds a large range of highly important keywords. You can be assured that the words suggested are highly relevant.

• How to use this Keyword Research Tool Result

Choose a group, select the highest ranked keywords in that group and write a  post using  those same top keywords.  This post will then build the power of the prime keyword because you will have used all the most powerful relevant long tailed keywords (LTKs).  For this post, I used the keyword group “Keyword”, together with the 5 highest ranked LTKs:

• Table of Global Monthly Searches

There’s a new tool you can use to home in on Long Tailed Keywords (LTK’s) it is called the Google Wonder Wheel. To find it, do a normal search, then click the Web+Show Options link to expand the option menu. Go down to the Standard view Menu, and click Wonder Wheel.

• Related Search Terms

The wonder wheel layout is like a kind of Mind Map of the “Related Search” terms for your primary search. Each spoke of the wheel gives a high ranked search term that is directly related.  We SEO types call these related terms Long Tailed Keywords (LTK’s).

• Google Adwords Keyword Tool

Click each of these spokes, and run any likely looking terms thru the Google Adwords Keyword Tool (with the language and country set  correctly). Note any high scoring searches. My basic SEO keyword has 6,100 searches globally pcm, but the  LTK’s I found had a combined value of 80,000 searches.  So, in a matter of minutes I had found 8 very promising LTK’s, all closely related to the prime KW, and all very prone to bring lots of search traffic.

• How to Find Long Tailed Keywords:

Using the Google Wonder Wheel is a fast and effective way to find LTK’s, if you combine it with the Adwords Keyword Tool. You really do kill several birds with one stone doing this. By combining these “related Search Terms” in your post you are making the work more authorative, you are providing coherent keyword use, and building traffic as well! This works even more effectively if you post separately using the LTK’s and cross link the posts.

The recipe for ‘how to find Long Tailed Keywords’ is not hard to make up. You take the Google adWords tool, blend in your own site stats, and then mix with a splash of common sense.

• Choose your Niche Keyword

Find your Niche Keyword – either a term (word or phrase) that is relevant to what you do (for an established site), or one that nobody else is majoring on (for a new site). The base formula to select such a term is High Daily Searches +  Strong Advertiser Competition + Low SERP Competition.

• The Starting Point

Start by going to the https://adwords.google.com/select/KeywordTool to find Long Tailed Keywords and entering your niche keyword. Pick relevant supporting keywords (LTK’s) with lots of Searches and good Ad competition, and then use these LTK’s liberally in your pages.

• UPDATE!

There is a new tool out now you can use for this.  See a post on the Google Wonder Wheel here

And an even newer post here

• Refine your Choices

As time goes on, keep track of what is happening in your own site statistics with search term popularity.  Terms that recur often are good, and deserve a page (post) of their own.  If a term shows up often, you can deduce that Google recognizes your site as authoritative for that term, and that users are actively searching for it, this combination gives you site synergy, so cash in!

• Tips for the Wise

Lock your keyword strategy in to your linking strategy (Rocket your site to No 1 on Google) to achieve site synergy. I call this formula Keyword Coherence – just a fancy term for ‘Getting all Your Ducks in a Row’!.

Homogenize your portfolio, by setting up new niches that complement and add to your existing main site (back-linking then earns more ‘juice’ !).

Don’t monetize pages for terms that have high traffic, but no (or very low) Ad competition. It is not worth the risk of getting ‘smart priced’, just milk the traffic with links that point to something that does make income.

Do remember to use your LTKs in the ‘tags’ of your posts too!

Use all of the above to discover how to find Long Tailed Keywords!

The reason why CommentLuv guarantees premium keyword backlinks is that this plugin seeks out your last post and uses the Post Title as the anchor text.  Did you get that? It uses the POST TITLE as the ANCHOR TEXT

• Absolute Best Anchor!

What keyword(s) best describe your post? Well that’s a no-brainer, if ever you heard one! You couldn’t get a better anchor than the title text, because naturally you used the main keyword(phrase) as the post title! You did, didn’t you?

• How does CommentLuv Work?

This is a little WordPress plugin that works on comments so that whenever you leave a comment, it looks up your own last post and inserts a link to it that looks like this;

“Rhys´s last blog post..How To Hide Adsense From Social Traffic.

(See Andy’s CommentLuv site for how to implement this in Blogger, Etc.)

• Page Rank from Back Links

Page rank and authority are computed by Google using the number and quality of the back links to it. So a really major part of blog SEO is getting ‘quality’ back links.  A back link from some blog with anchor text like ‘Rhys’s Blog’ does almost nothing for your post authority, but a backlink that echoes the blog keyword(phrase) is exactly what Googlebot looks for and uses to compute the value of the link. Get enough of them and your page rockets up to the No 1 in the SERPs for that keyword. Enter CommentLuv!

• Turn off NoFollow!

To get the best value from CommentLuv for your visiting commentators you must turn off NoFollow.  This is a built in function of blogs that inserts a rel=”nofollow” code in every comment link.  You need to hunt for the DoFollow plugin, install and activate it. Then your commentators will get the maximum benefit from their comment and link, and hopefully, will return to your blog in the future……  Yahoo and MSN Live ignore the nofollow code, but they hardly send you any traffic anyway, so it is important to set this up so your backlinks will count in the vital place – Google.

• How to Maximize It!

What I do is search for blogs with related subject matter that use CommentLuv, and if they have NoFollow switched off, I bookmark them and regularly visit there to comment. This helps the subject blog with building comment volume and traffic, and it helps me with really top quality back links to nourish that darn picky li’l Googlebot spider gadget. This process is called ‘Link Luv’ by Andy Bailey, the inventor of CommentLuv, and you can visit his site and discover a whole range of stats, etc, which are also available to users. (NB. To check if nofollow is switched on/off: Goto the View Menu and choose View Source. ( in FF highlight the comment link, right-click, and choose View Selection Source).

• Backlink Bonanzas!

Need more info on this back link process? Consult the MMO Guru and check out this post on “It’s all in the back links“, also read this parallel post from Alex on unlimited link Love and you will be well on the road to understanding why CommentLuv guarantees premium keyword backlinks! and helps to Monetize Your Site. Find a great list of CommentLuv Blogs by Shanker Bakshi here

• Updates:

Yep, we do know about KeywordLuv too……

Andy has made this magic improvement where you can now CHOOSE which back-link is displayed – Good one Andy!

Attention Back-link Junkies!!!
All “Drive-by” generic comments  that don’t add to the discussion will be ‘Zorfed’, so please don’t bother wasting your time and my time by posting meaningless fluff.