Inserting a Link to the Home Page from every post is a valid part of onsite SEO (Search Engine Optimisation) – it is an essential part of Keyword Coherence, the interlinking of your site Keyword with all the  lesser LTK’s (Long tailed keywords) that are the basis of each post.  You do it to give power (link juice) to your site keyword, thus boosting its position in the rankings.  It makes it very plain to the search spiders that this is what your site is all about!

• Put It In The Footer?

It can be hard to remember to manually insert a home page link, and it is not always easy to find a ‘natural’ looking place to insert this into your post.  So, what to do? Costa  from BloGigs suggests; “The easy, quick and surest way to achieving this is to leave a homepage link in your blog’s footer using the anchor text you want.“  Good theory, but I don’t like this idea very much – mainly because footer links don’t carry much weight.

• My Solution.

Here is another solution.  Put a line of code on the single.php template, and, as Costa suggested,  insert a homepage link  using the appropriate anchor text; but put it in the body of the post, just before the “Comments”.  Doing this embeds the link in the body of the post, immediately after the end of your writing, but before all the “fluff” that forms the bulk of most comments. The search spiders will apportion quite a lot of weight to the link in this position.

• How Do I do That?

Goto Dashboard/Appearance/Editor and open “single.php”. Search for this code :

</small>

</p>

and paste in this code after it:

<p style=”text-align:center;”><a  href=”http://MySite.com/category/home-page-post/” title=”Secondary Keywords….”>Anchor Text  includes Main Keyword………</a></p>

This code will insert your home page link after the credits, and directly before the comments.  Of course you will need to edit the code to display your own web-site URL and keywords.

• Use POST.PHP (Works on Default Theme)
  

Use POST.PHP instead of doing this with PAGE.PHP and the links will appear on all the indexed single pages, but NOT on the home page where you are showing up to (say) 10 posts on the same page.

• For 2010 Theme Do This:

Open single.php, search for “<div class=”entry-utility”>“, and paste in the above code directly ABOVE it.. (Be sure that the quote marks are vertical, not slanted)

• Whoopee….  300 Internal Links!

300 Internal Links (Pic @ evworld.com)

So there you are, the easy way to link to the home page from EVERY post.  Suppose you have 300 posts indexed, now suddenly you will have 300 internal links pointing to your Home Page, and every one with the correct site keyword as the anchor text.

]]> http://biznz.org/monetize-your-site/how-to-link-to-the-home-page/feed/ 35 http://biznz.org/monetize-your-site/how-to-get-multiple-listings-in-google/ http://biznz.org/monetize-your-site/how-to-get-multiple-listings-in-google/#comments Mon, 20 Dec 2010 12:08:27 +0000 Rhys http://biznz.org/?p=442 Continue reading →]]>

How to get Multiple Listings in Google

I have posted before on this subject, under the heading, How to Get Listed Twice in the Top Ten SERPs.  Google has since changed its search algorithm, and the methods described in that post need to be updated.  Under the old rules we would get a double (indented) listing, with a plus sign to expand that showed four more pages – thus you got the top 6 entries in the SERP.

• Top Nine Positions

The existing search result algorithm appears to make it even easier to get multiple listings.  A search  today for “Get Listed Twice in the Top Ten SERPs” shows my sites in the top 4 slots, and a plus sign, which when clicked expands to give me the top nine positions. That pushes all but one competitor off the front page – Whoopeeee!  A more competitive search phrase; “How to Write the Perfect Post”; comes in at number 4 position, but still has the next 4 slots, plus the plus sign with 5 more, making a total of 9 SERPs +again.

• The Formula

To get these multiple listings in Google, you need to do this. Write at least two posts that are optimised for the same keyword, and be sure that they are linked internally.  The content needs to be different, but the subject and the keywords the same. Use a strategy of “Keyword Coherence” to set out your keywords – briefly, use the site keyword in every post, and write supporting posts using all the longtailed keywords, and be sure that they are all interlinked internally.

• Include Keywords, LTKs, Categories, Titles and Links

Use a specific long tailed keyword for each post, but try to include related LTK’s as well.  In this way you will get Google listing not just for the one page, but several pages because they include the LTKs and links to them too.  Be sure to include the LTKs as tags, as well as in the titles and categories. This is my proven method of how to get mutiple listings in Google

In it’s simplest form internet marketing is to do with how to monetise your site.  You may add some affiliate Google Adsense (pay per click) links, set up Google Adsense ads, or open up a simple e-Commerce site selling t-shirts or e-Books.  Internet marketing, however, is to do with the whole deal and concerns every aspect of your site whether it be just a long-tail-keyword niche site, or a full on global sales empire.

• The Three Essential Tools

This site deals with SEO (search engine optimisation); web-site design; and with keyword coherence (a logical keyword strategy).  We delve into things like Google Adsense, Blogger and WordPress too, but primarily it is those three tools that are discussed here on BizBlog.

• SEO, Site Design, and Keyword Coherence

SEO, web-site design, and keyword coherence are the keys to unlocking the MMO (make money online) potential of your site. It is really, really important to get those three basic site-building bricks cemented firmly in place.  If you want to build a proper business, with an effective growth strategy, and the ability to keep growing, then make this your top priority.

• Is Content Really King?

There are some who trumpet the value of a particular aspect of site building, like “content is king”, or “backlinks are everything”, and yes, they are very important, but we believe that they are all secondary to the above 3 points. You could actually build a high traffic site with nonsense content if you get the other things right, and it could still work, but pertinent content would really launch it.

Simple SEO for WordPress

There a few really simple things you can do to make your blog ‘bounce’ up the rankings to be that magic Number 1 in the Google SERPs.

• Check your dashboard settings and be sure that in:

1. Settings/Privacy you have “I would like my blog to be visible to everyone” checked.
2. Settings/Writing you have “Atom Publishing Protocol” and “XML-RPC” enabled; and that there is at least one reference like  “http://rpc.pingomatic.com/” showing in the “UpDate Services” window.
3. Settings/Permalinks you need to have “Custom Structure” set as “/%category%/%postname%/”

• Keywords and Key-Phrases

Be sure that your site keyword appears in the Blog Title, in the Blog description, and hopefully also in the URL.  Use it too as your prime category name, and use your next most important keywords as the other category names.

If your site is about various wifi widgets then the ideal URL for your post about antennas should then look like this:

http://widgetfactory.com/wifi-widgets/G3-wifi-widget-antennas/

Your vital keywords have appeared in the URL(widget), in the category (wifiwidgets) and in the postname (G3 wifi widget antennas).  These are worth great karma, and of course even more link ‘juice’ is added when they are used as the ‘anchor text’ in links back to your site.

• Internal Linking

Write your first post with your prime keyword as the subject, and link back to it from your subsequent posts. You can also link from it to “longtailed (subsidiary) keywords” that appear in later posts.  This ‘internal’ link structure (I call this keyword coherence ‘site synergy’) is important because it adds to the ‘authority’ of your keyword and will net you extra SERPs for each search term as your site grows.

• Back-Links or External Linking

Back-Links or External Linking is the single most important factor in your site SERP performance.  The easy way is to find and utilize the value of CommentLuv sites to raise quality keyword anchored links, or you can use one of the tools that locate high PR do-follow blogs. Whatever you do, try for anchored links from ‘authority’ sites – preferably those with good PR.

• Post Structure

Use your keyword (or key phrase) in your Post Title, again (in BOLD) in your opening paragraph; and in the closing par. You can use it once more in a short post, but probably not more than once a paragraph.  If there is an “English” spelling, or alternative spelling (e.g. check-cheque) use that too, as well as any synonyms you know of .  Keep the post on topic for added authority, and you can also link to recognized authority sites. Weave in any associated long-tailed keywords with appropriate links to posts that discuss them.

• Double Indexing and Tags
  

A second post on the same topic with the same keyword in it will get you a “Double Listing” in Google. This looks impressive to surfers, and also pushes one of your competitors off the top 10 page. Don’t forget to add a tag for your keyword in the post, as well as tags for the other important long-tailed (LTK’s) keywords.  Google indexes WP tags as well as post titles and links, so that is an extra result for each keyword. Get this simple SEO for Word Press right and you will  be able to rocket your site to No 1 in Google

Everybody is always looking for ways to “Monetize Your Site” and one of the most popular methods today is focusing on ‘niche‘ markets with web sites set up to specifically  target a carefully selected keyword (How to find Long Tailed Keywords).

• Server Hogs

Monetize Your Site

Building niche sites is a great marketing ploy and can work very well, but the downside for me is that because I prefer to use blogs to set up these niche sites, I am creating greedy space munching server hogs. Each blog requires a MySql database and uses lots of disc space for the WordPress blog files. Every blog is slow loading because of the nature of the beast, and the large number of files needed to display the first page. Do not despair, there is an alternative to these SERVER HOGS -

• Brilliant Solution – ‘My Starter Blog’.

Steve McGrath over at McGrath Info Solutions has invented a ‘flat-file’ blog that requires no database, and is very fast to load with very small files.  This resolves my reservations about band-width and server hogs very nicely. The program files on the server disc are 116kb and the Theme files 132kb – a total of 248kb – compared with the multi-mebabytes (4 MB + Plugins + Content) of WordPress files required for every installation.

• Alternative to WordPress, Joomla, Whatever

Have a read of the authors site here to find out more about this great alternative to WordPress, or read the My Starter Blog post on my other blog or Google for My Starter Blog Review to discover more opinion about this clever little program.

• Great Method

Start setting up some of these mini-blogs and cashing in on niche markets, and you will be well on the way to Monetize Your Site!

Read on to find out How To Hide Adsense From Social Traffic from Stumbledupon, Digg, Technorati, Etc. The secret is to add a little JavaScript around your Ads, so that they will only be displayed if the visitor comes from a search engine. To see this in action, visit this site via search engine and an Adsense ad will replace the banner on top of this post

Update – PHP Alternative

• If you prefer to code this trick using PHP then do this:

Insert this code where you want the ad to appear
<?php include ('incl_adsense.php'); ?>

- where incl_adsense is this file:

<?php
function searchengine(){
$ref = $_SERVER['HTTP_REFERER'];
$SE = array('/search?', 'images.google.', 'web.info.com', 'search.', 'del.icio.us/search', 'soso.com', '/search/', '.yahoo.');
foreach ($SE as $source) {
if (strpos($ref,$source)!==false) return true;
}
return false;
}
if (function_exists('searchengine')) {
if (searchengine()) {
echo "<script type=\"text/javascript\"><!--
google_ad_client = \"pub-yourcodexxxxxxx\";
/* Banner468x60 11/05 */
google_ad_slot = \"xxxxxxx0212\";
google_ad_width = 468;
google_ad_height = 60;
//--&rt;
</script>
<script type=\"text/javascript\"
src=\"http://pagead2.googlesyndication.com/pagead/show_ads.js\">
</script>";
} }
?>

• Save Bandwidth:

I find that all these ‘plugins’ tend to slow WordPress down too much at loading, so there is a good case for using this PHP alternative rather than a plugin to hide Adsense from social traffic

• Please notice that where the Google ad script is included in PHP you need to ‘Escape’ all the double quotes – like this: script=”ad text” must be edited to read script=\”ad text\” and change any ‘slanted’ quotes like ‘ and “ to vertical quotes like these "'

Update on the Update

This post is getting way too complicated.  I have been asked to upgrade these codes to display an alternative ad to social traffic, so I have made a new post over on my Teaching Blog

CONTINUED…….

• Why Hide your Ads?

There is plenty of authority for hiding your ads from social traffic so you can increase your adsense CTR (from Grizzly’s Make Money Online Blog) and not have a lot of “views” that won’t ever get clicked. Here’s a direct quote from Vic Franqui; “One last thing – if you get a lot of social media traffic don’t run adsense. Only use adsense if you draw targeted search engine traffic”.

• How It’s Done.

So now you can run Adsense even if you get masses of Social traffic – If you run a WordPress blog you can use the ozh who sees ads plugin, but there is no easy plugin for Blogger or your normal website, so I have made up some JavaScript to use anywhere you want to show your ad to search traffic.

• Wrap the ad in an “iframe”

Some ads like Amazon have the code already wrapped in an iframe, so all you need do is wrap this (green) Script,  around your ad code (red). The script detects if the referrer is Google, Yahoo, etc and displays the ad.

<script type="text/javascript">
<!––
var myArray = [];
myArray[0]= '/search?';
myArray[1]= '.yahoo.';
myArray[2]= 'search.';
myArray[3]= '/search/';
myArray[4]= 'images.google.';
for(var i=0;
i<5;
i++) {
if (document.referrer.indexOf(myArray[i]) > -1)
{
//––>
document.write('<iframe src="http://rcm.amazon.com/e/cm?t=youraccount-20&o=1&p=26&l=ur1&category=computers_accesories&banner=1SKRXV416ZYVKCEGXQR2&f=ifr" width="468" height="60" scrolling="no" border="0" marginwidth="0" style="border:none;" frameborder="0"></iframe>');
}}
</script>

Substitute your ad code for the code in red above. This will work with any code that is completely wrapped in an iframe.

• Display Google Adsense

This can be a problem because Blogger, for instance, will overide some scripts you include. The answer is to source the Adsense code from an outside file.  Pop your Adsense ad in a plain html file (adsense.htm); upload it to some place you can access; and call it as the source (src) of an iframe -

<script type="text/javascript">
<!––
var myArray = [];
myArray[0]= '/search?';
myArray[1]= '.yahoo.';
myArray[2]= 'search.';
myArray[3]= '/search/';
myArray[4]= 'images.google.';
for(var i=0;
i<5;
i++) {
if (document.referrer.indexOf(myArray[i]) > -1)
{
//––>
document.write('<iframe scrolling="no" style="width:125px;height:125px;" frameborder="0" src="http://YourSite.com/adsense.htm" marginheight="0" marginwidth="0"></iframe>');
}}
</script>

Edit the above URL (dark red text) to point to where you uploaded your adsense.htm file, and adjust the width, height to match your Adsense ad

• Just Copy and Paste

There you go – paste one of the above sets of script into your web page wherever you want the ad to appear. With Blogger, use an HTML/JavaScript Gadget, or else paste it directly into the HTML template in your header if you prefer.

• Try it and See for Yourself…..

Click on Site Synergy with Keyword Coherence for my Key Word Coherence site and you will see no ads, but Google (or Yahoo) for keywordcoherence and click on the SERP link to that same site and you will see that a banner ad in the header from Amazon and a Google ad in the side bar have appeared, because the referrer was a search engine.

• Tips to the Wise….

Be sure to edit the iframe dimensions to match your ad and check that your edit program paste function didn’t put left and right quotes into the script instead of plain quotes. Get that right and you will have learned how to hide Adsense from social traffic!

Whoops, I just changed servers and (you might have seen the site was down for 9 days; so keep well away from MidPhase, the “Hosting from Hell”) all the links have quit. Hopefully fixed soon………..

O-Kay – We’re finally fully operational again and totally cured of dealing with Mid-Phase.

• Too Slow

Any time you go near one of their control panels you better be ready to wait – the servers are so slow that quite often the page times out before you get the next link to work. Like log in and click “Domains” then wait, wait, and wait again……. ( and their best trick, you go and look up some info to enter, and when you come back the page cookie has timed out, and you have to start all over again….)

• No Help

So you have a problem and use the e-mail contact to the help desk, and they take forever to reply, I’m in the southern hemisphere and the response is not usually till the next day.  The “Live Chat” is worse, took 2 days just to get a connection, and then an hour and a half to not get my problem solved. I finally rang the “Toll Free” number (starting at; “You are caller number 37, and the delay will be about 45 minutes”), and got it all sorted 8 hours later after a total of 9 days delay  – 9 days of no website!

• Incompetent Systems.

I asked for a number to transfer the domain to another ISP, and they sent a dud number, (3 days delay), then when the new number worked at the new ISP, they didn’t release it for a further 6 days – Unbelievable! And of course the Help Desk can’t (or won’t) actually DO anything about it because, “that is dealt with by another department!”

• Pathetic Service

1. You can’t get at the DNS record to change the info, you have to send an e-mail and ask.
2. There are no AW Stats available, so you have to get third party stats to see what’s going on.
3. Everything else you might want to have is an extra fee.

• The Best way to Monetize Your Site of course is to keep well away from these cowboys who will cost you most of your sanity, and all of your AdSense and affiliate income while they horse about.

• Site synergy:

One way to grow your links like an A-Lister is to use your natural site synergy and refine your link quality so that the best links ‘rise to the top’.  What do I mean by that? I mean that we ought to deliberately seek out and propagate links with  sites that are keyword related to our own. We are more likely to get a good back-link when we post on a ‘related’ site than when we comment on totally unrelated blogs. The ‘strength’  such a link offers is well worth the effort of getting it.

• Combine With Other Sites:

Justin Briggs has written this article recommending that you Gang Bang your Competition into Submission, making the point that in unity lies strength; that we can combine with other sites related to ours, and the resulting strength is greater than the input of the individual parts. Ask yourself  this; if A-Listers do it; then shouldn’t you fall in line too and then expect similiar benefits?

• Get ‘Hot’ Leads:

It seems to me that by seeking out and comment linking on related sites we are also doing just what Justin suggests. I’m happy when I get traffic from such sites because that traffic is pre-disposed to agree with my site’s message – these surfers are already interested in my general theme when they arrive, so they are more likely to become a contributory part of the site than to just click away and disappear.

• Plant Wisely:

To complete the analogy, we grow our links, not by sprinkling comments everywhere, but by planting them in fertile ground. I.E., ground that will produce quality backlinks.  The whole point of ‘growing’ is to get back more than you planted, thus creating synergy. So bookmark authorative related sites that will add to yours and try to support them with encouraging and constructive comment; then you too will  ‘grow your links like an A-Lister’ so that now you can have a top money-making blog.

We are compiling this list of Blog advisers who are both successful and tech savvy. There are masses of web-sites out there that claim to be able to tell you how to become a net marketing millionaire, and most of them start by wanting to sell you their E-book or their ‘sure-fire’ course to do it. There are others out in the blogosphere that are happy just to share their accumulated wisdom and hard won experience.

I am confident to recommend the following bloggers who are willing to freely share and advise, and be assured that they support each other as recognized experts in one or more areas. My vote is based on my own study of their writing and methods.

• Experts

Courtney Tuttle dot com (Courts Internet Marketing School) is a hugely popular web-site with masses of pure gold info. His classic Introduction to Keyword Sniping is almost an industry standard. Try out his SEO optimized WordPress Themes if you can tear yourself away from reading his posts!

How to Make Money Online for Beginners. Grizzly Brears is famous for taking a dead common Blogger.com blog and building a profitable flagship business on it. He frankly shares how he did it, and lots of other insights as well. A very patient and helpful man who takes pains to answer sensible post questions. He lives on a remote frozen island near the North Pole and obviously uses smoke signals to communicate.

Make Money Online with Vic Franqui – Blogger Unleashed. This site is mentioned because Vic has a lot of followers. I find his manner totally off-putting (constant abusive and foul language), but if you can stomach that, he has a lot of insight into SEO.

SEO Book.com is a leading SEO blog by Aaron Wall. Aaron is the provider of SEO Book Keyword Suggestion Tool where you can discover what keywords you should be targeting. His Blog is for the serious student.

SEO and Internet Marketing are the province of new start up Justin Briggs at SEO Zombie. He has set himself the task of getting to No 1 for the term Nashville SEO. Justin writes articles related to SEO and topics related to internet marketing that interest him.

Stephen Cronin from More Than Scratch the Surface is a plugin author, including the magic KeywordLuv, and writes mainly now on issues related to Running Websites: SEO, PageRank, Security etc.

• Useful Posts

Then there are the thousands of single posts that are really helpful and to the point, like this one from Costa where he talks about the point of reciprocal linking, and this post from Monika Mundell that discusses Niche Marketing. Monika specializes in writing for the Web.

• More…..

Alex on linking: CommentLuv Plus DoFollow Equal Unlimited Link Love

Yan Susanto on: The Best Places to Get Quality Backlink

Simon on How to Earn Money Online

Frank Carr with some very focused info like online cash from a niche blog

Costa’s Blog on WordPress customizations

Hopefully this post will be updated and grow as this list of ‘experts’ grows. Please feel free to post your views in the Comments.

So study the work of these generous people and discover how you can have a ‘Top Money Making Blog’ of your own.

Just found this post by Tomaz where he explains that G has now put actual search numbers on the AdWord Keyword tool – Google Adwords Reveals Real Number of Searches Instead of The Green Bar

• Free Long Tailed Keyword Tool

This is total magic, cause it is free and you can just put in your language/country and get factual answers for which term has the greatest number of searches, plus there are keyword suggestions as well.

• Get Your Own

So surf on over to Google AdWords and see for yourself that you can get your own free Google keywords tool now!