Blog Seo – What’s it all about? We are going to suppose that your motive for blogging is to get your blog read  by as many people as possible and the first way to do that is to have a blog that people will want to read, and  then, to have a blog that people can find.

• How to Have a Blog That People Want to Read

The key to this is to concentrate on a specific subject, so that your blog is focused, and to be passionate about your subject.  It makes enormous sense to write about something you are interested in yourself.  You can be passionate about that, and you will likely know quite a lot about it already.  It will be easy to be knowledgeable and interesting on that subject.

• How to Have a Blog That People Can Find – Keywords

Plan your blog posts, so that each post is about a particular angle of the subject, and each post will then go to building up a resource of information about the whole thing. The subject title itself is called the keyword.  So if your blog is all about old furniture, then your primary keyword will be “antique furniture”.  Make this the title of your blog, and use the keyword whenever possible, including in the URL, the post titles and page links, and any advertising you do.

• Long Tailed Keywords

Build up the blog by writing posts about particular aspects of your keyword, such as collecting, sourcing, selling, restoring, maintaining, whatever. These secondary subject headings are called “long tailed keywords” (LTKs).  When your main subject is established, then start writing about as many relevant long tailed keywords as you can. This will reinforce the authority of your site. The more authoritative your site appears, the more search engine traffic will arrive.

• BLOG SEO

Having a site that is clearly organised by subject matter, and is tightly focused on the prime keyword, is an ESSENTIAL part of Blog SEO.  Good navigation is essential too, so provide a subject index, and organise it carefully. It is a good plan to internally link your posts to each other, and to the home page and keyword.  Links add [search engine] authority to keywords.

• Site Authority

It is also good strategy to go on and write posts that deal with another aspect of the same thing. For instance, you might write posts about Chippendale chairs, early American chairs, and unrestored chairs, this is likely to give you multiple results in the SERPs [search engine result pages] whenever a surfer looks for antique chairs.  You will have gained site authority, and extra chances of the reader clicking onto your site, because you will have more than one page showing up in the search. This is GOOD!  If you can get other “expert” sites to link to your site, that will help site authority too. Site authority begins with an organised body of factual and relevant information on a given subject.

• Post Layout

Set out your posts using the basic rules of good writing, and use plenty of white space, small paragraphs, clear headings, and at least one graphic – more detail here!  It is very important that your posts are easy to scan and read, because surfers tend to skim each page looking for points of interest, and will only start actually reading if their interest is caught. Big slabs of text are off-putting, and hard to read, especially if scrolling is required!

• Basic Blog SEO

To have a blog that people can find, you need to pay attention to fundamental Blog SEO, which consists in having an informative, interesting, and factual site that is properly laid out, is well indexed; and has lots of relevant internal and external page links.  There are thousands of articles written about “black hat” [questionable] ways to boost your Blog, but the above list will get you a reliable set of readers who are likely to bookmark your site as a good place to return for more information.  More importantly you will soon achieve “Google Trust Rank”, and your site will never be penalised by any of the constant  changes in search engine criteria. So there you go – you now know exactly How to Blog, and how to apply Blog SEO

How to get Multiple Listings in Google

I have posted before on this subject, under the heading, How to Get Listed Twice in the Top Ten SERPs.  Google has since changed its search algorithm, and the methods described in that post need to be updated.  Under the old rules we would get a double (indented) listing, with a plus sign to expand that showed four more pages – thus you got the top 6 entries in the SERP.

• Top Nine Positions

The existing search result algorithm appears to make it even easier to get multiple listings.  A search  today for “Get Listed Twice in the Top Ten SERPs” shows my sites in the top 4 slots, and a plus sign, which when clicked expands to give me the top nine positions. That pushes all but one competitor off the front page – Whoopeeee!  A more competitive search phrase; “How to Write the Perfect Post”; comes in at number 4 position, but still has the next 4 slots, plus the plus sign with 5 more, making a total of 9 SERPs +again.

• The Formula

To get these multiple listings in Google, you need to do this. Write at least two posts that are optimised for the same keyword, and be sure that they are linked internally.  The content needs to be different, but the subject and the keywords the same. Use a strategy of “Keyword Coherence” to set out your keywords – briefly, use the site keyword in every post, and write supporting posts using all the longtailed keywords, and be sure that they are all interlinked internally.

• Include Keywords, LTKs, Categories, Titles and Links

Use a specific long tailed keyword for each post, but try to include related LTK’s as well.  In this way you will get Google listing not just for the one page, but several pages because they include the LTKs and links to them too.  Be sure to include the LTKs as tags, as well as in the titles and categories. This is my proven method of how to get mutiple listings in Google

• Keywords Defined

The logic with keywords is that Google will define your site by detecting keywords, then show it in the SERPs to other searchers using those keywords as references.  So if your post is all about SEO for blogs, then the prime keyword is SEO, and the first longtailed keyword is BLOG SEO. This is the basis of your keyword structure.  SEO is the head, BLOG SEO is the back-bone, and all the other related terms like,  KEYWORD, SEARCH, GOOGLE, and SURFER are “dem Bones that walk all around” as your site [keyword] skeleton. Keyword Coherence, therefore, is the art of making a strong skeleton [framework] of keywords; keywords that all point to each other and build each other up.

• Keyword Connections

Each article [post] features a particular keyword, and than talks about the long-tailed keywords that belong to it. The prime post keyword is related to the preceeding post prime keyword and strengthens it. So if your first post was about SEO, then the next post might be about GOOGLE, and the one after that about SURFERS – all related subjects – all building keyword strength. And all to do with SEO, Site Design, and Keyword Coherence.

• Keyword Linking

Keyword Coherence is further strengthened by linking.  To Maxinize your Site post about SEO, you would link the keyword GOOGLE to the next post (about Google), and in that post you would link your SEO keyword back to the previous post about SEO. This web of links that you create, each keyword linked back to it’s parent, and linked forward to it’s child [long-tail], is the internal component of “Keyword Juice” – it is the “internal linking”.  The other element is “external linking”, where you link to other related websites; and they in turn link back to you. This is the process known as “Back-Linking“‘

The Perfect Post

My golden rules for writing the Perfect Post are:

1. Keep it as short as possible
2. Use white space and bullet points
3. Always include a graphic!

And I should mention the platinum rules too – Start and end with the keyword/keyphrase; and don’t forget the anchor text links!

• KISS! (Keep it Simple Sir)

You want to strike the happy balance between covering all the bases and saying too much.  The net has conditioned us to speed read, and scan pages to quickly pick out the ‘meaty bits’. If your readers can’t do this they will mostly just click away and go and find a site that  offers these features.

• Only NERDS and NOOBS use Dark Backgrounds

Bullet Points and white space are really important for scanning the page to quickly get to the info we are looking for.  Small chunks of text, with easily understood headings are essential for fast surfing.  If you capture the readers interest in those first 12 seconds, they will surely read on and get to the rest of your site; but NOT if they get bored with big slabs of type.  Always use easily read type, like Arial, and NEVER use dark backgrounds.

• Get Traffic From Pic’s

The whole Web is a graphic experience, and for this reason I always use a graphic.  We home in on the pictures when we are scanning, so try to make the picture as relevant as you can.  Google sends me lots of traffic from my pics too! Make sure that the header immediately above the pic, the jpg name, the pic title and the ALT text ALL USE THE SAME KEYWORDS, to get Google listings for it.

• Keywords and Links and Tags

Build in your keywords like this.  If your post is about “the Perfect Post”, then use that phrase in the title, again in BOLD or EM in the first sentence, and again in the last paragraph.  Be sure to link to a keyword on one of your  internal SEO pages, one that will reinforce the message, and to your site theme keywords too. I see lots of my traffic searches coming from tags, sometimes more than come from the regular listings, so DO NOT forget to use tags.  I include six to ten if I can.

• Proof of this “Perfect Post”

as the screenshot shows – the keyphrase “write the Perfect Post” shows up as number 1 out of 74,000,000 SERPs only an hour after being posted! Use these simple rules and you too will soon be writing the Perfect Post!

In it’s simplest form internet marketing is to do with how to monetise your site.  You may add some affiliate Google Adsense (pay per click) links, set up Google Adsense ads, or open up a simple e-Commerce site selling t-shirts or e-Books.  Internet marketing, however, is to do with the whole deal and concerns every aspect of your site whether it be just a long-tail-keyword niche site, or a full on global sales empire.

• The Three Essential Tools

This site deals with SEO (search engine optimisation); web-site design; and with keyword coherence (a logical keyword strategy).  We delve into things like Google Adsense, Blogger and WordPress too, but primarily it is those three tools that are discussed here on BizBlog.

• SEO, Site Design, and Keyword Coherence

SEO, web-site design, and keyword coherence are the keys to unlocking the MMO (make money online) potential of your site. It is really, really important to get those three basic site-building bricks cemented firmly in place.  If you want to build a proper business, with an effective growth strategy, and the ability to keep growing, then make this your top priority.

• Is Content Really King?

There are some who trumpet the value of a particular aspect of site building, like “content is king”, or “backlinks are everything”, and yes, they are very important, but we believe that they are all secondary to the above 3 points. You could actually build a high traffic site with nonsense content if you get the other things right, and it could still work, but pertinent content would really launch it.

(Double Listing)

• UPDATE:

Google has changed the rules and this info is now outdated – See the latest post here

• Getting 2 Birds with One Stone

I have a question from Mariam [Anti-aging Diets] wanting to know how to get listed twice in the top ten SERP’s.  This is when you have your page in the top 10 and another listed page offset directly under it. This double listing is very cool [also classed as getting 2 birds with one stone].

• Use Identical Keywords

We will assume for the moment that you selected your niche and long-tailed keywords [LTK's] carefully and already have one page in the top ten SERPs.  Then to repeat that, you have to optimize another page with the identical keywords and with an equal dose of linking authority, and  internal site linking. For another slant on this read Griz’s take on it here Make Money For Beginners

• Double  Listing – AKA, Double Indexing and Indented Listings

Double Listings are also known as Double Indexing and Indented Listings.
Double indexing can also refer to the situation where you have the same site listed twice, once as http://www.whatever  and again without the www in the URL. A Double Listing with the indented listing directly below is the ideal. Another good example of getting a double listing in Google SERPs is this post from Lissie [search on Site Build it Scam Review] which opened up the whole topic of Scam Reviewing of affiliate products.

• Good SEO

Google ranks each page on it’s authority for the keyword being searched.  This authority is made up of relevance, plus the authority and relevance of the incoming links to it. So to get onto that coveted top ten page you need to apply some SEO to your page and get your keyword coherence in place.  That means placing your keywords correctly; getting your internal links set up as in “Rocket Your Site to No 1 in Google“; and setting up some quality backlinks, as in  Grow Your Links Like an A-Lister.

Click to enlarge

• How to Monetize your Site

Finding out how to get listed twice in the top ten SERPs is a good step on the way to finding out how to Monetize your Site! Getting in the first five of the top ten will just about guarantee you get traffic, but doing it twice [double listing] will really guarantee it!

Read on to find out How To Hide Adsense From Social Traffic from Stumbledupon, Digg, Technorati, Etc. The secret is to add a little JavaScript around your Ads, so that they will only be displayed if the visitor comes from a search engine. To see this in action, visit this site via search engine and an Adsense ad will replace the banner on top of this post

Update – PHP Alternative

• If you prefer to code this trick using PHP then do this:

Insert this code where you want the ad to appear
<?php include ('incl_adsense.php'); ?>

- where incl_adsense is this file:

<?php
function searchengine(){
$ref = $_SERVER['HTTP_REFERER'];
$SE = array('/search?', 'images.google.', 'web.info.com', 'search.', 'del.icio.us/search', 'soso.com', '/search/', '.yahoo.');
foreach ($SE as $source) {
if (strpos($ref,$source)!==false) return true;
}
return false;
}
if (function_exists('searchengine')) {
if (searchengine()) {
echo "<script type=\"text/javascript\"><!--
google_ad_client = \"pub-yourcodexxxxxxx\";
/* Banner468x60 11/05 */
google_ad_slot = \"xxxxxxx0212\";
google_ad_width = 468;
google_ad_height = 60;
//--&rt;
</script>
<script type=\"text/javascript\"
src=\"http://pagead2.googlesyndication.com/pagead/show_ads.js\">
</script>";
} }
?>

• Save Bandwidth:

I find that all these ‘plugins’ tend to slow WordPress down too much at loading, so there is a good case for using this PHP alternative rather than a plugin to hide Adsense from social traffic

• Please notice that where the Google ad script is included in PHP you need to ‘Escape’ all the double quotes – like this: script=”ad text” must be edited to read script=\”ad text\” and change any ‘slanted’ quotes like ‘ and “ to vertical quotes like these "'

Update on the Update

This post is getting way too complicated.  I have been asked to upgrade these codes to display an alternative ad to social traffic, so I have made a new post over on my Teaching Blog

CONTINUED…….

• Why Hide your Ads?

There is plenty of authority for hiding your ads from social traffic so you can increase your adsense CTR (from Grizzly’s Make Money Online Blog) and not have a lot of “views” that won’t ever get clicked. Here’s a direct quote from Vic Franqui; “One last thing – if you get a lot of social media traffic don’t run adsense. Only use adsense if you draw targeted search engine traffic”.

• How It’s Done.

So now you can run Adsense even if you get masses of Social traffic – If you run a WordPress blog you can use the ozh who sees ads plugin, but there is no easy plugin for Blogger or your normal website, so I have made up some JavaScript to use anywhere you want to show your ad to search traffic.

• Wrap the ad in an “iframe”

Some ads like Amazon have the code already wrapped in an iframe, so all you need do is wrap this (green) Script,  around your ad code (red). The script detects if the referrer is Google, Yahoo, etc and displays the ad.

<script type="text/javascript">
<!––
var myArray = [];
myArray[0]= '/search?';
myArray[1]= '.yahoo.';
myArray[2]= 'search.';
myArray[3]= '/search/';
myArray[4]= 'images.google.';
for(var i=0;
i<5;
i++) {
if (document.referrer.indexOf(myArray[i]) > -1)
{
//––>
document.write('<iframe src="http://rcm.amazon.com/e/cm?t=youraccount-20&o=1&p=26&l=ur1&category=computers_accesories&banner=1SKRXV416ZYVKCEGXQR2&f=ifr" width="468" height="60" scrolling="no" border="0" marginwidth="0" style="border:none;" frameborder="0"></iframe>');
}}
</script>

Substitute your ad code for the code in red above. This will work with any code that is completely wrapped in an iframe.

• Display Google Adsense

This can be a problem because Blogger, for instance, will overide some scripts you include. The answer is to source the Adsense code from an outside file.  Pop your Adsense ad in a plain html file (adsense.htm); upload it to some place you can access; and call it as the source (src) of an iframe -

<script type="text/javascript">
<!––
var myArray = [];
myArray[0]= '/search?';
myArray[1]= '.yahoo.';
myArray[2]= 'search.';
myArray[3]= '/search/';
myArray[4]= 'images.google.';
for(var i=0;
i<5;
i++) {
if (document.referrer.indexOf(myArray[i]) > -1)
{
//––>
document.write('<iframe scrolling="no" style="width:125px;height:125px;" frameborder="0" src="http://YourSite.com/adsense.htm" marginheight="0" marginwidth="0"></iframe>');
}}
</script>

Edit the above URL (dark red text) to point to where you uploaded your adsense.htm file, and adjust the width, height to match your Adsense ad

• Just Copy and Paste

There you go – paste one of the above sets of script into your web page wherever you want the ad to appear. With Blogger, use an HTML/JavaScript Gadget, or else paste it directly into the HTML template in your header if you prefer.

• Try it and See for Yourself…..

Click on Site Synergy with Keyword Coherence for my Key Word Coherence site and you will see no ads, but Google (or Yahoo) for keywordcoherence and click on the SERP link to that same site and you will see that a banner ad in the header from Amazon and a Google ad in the side bar have appeared, because the referrer was a search engine.

• Tips to the Wise….

Be sure to edit the iframe dimensions to match your ad and check that your edit program paste function didn’t put left and right quotes into the script instead of plain quotes. Get that right and you will have learned how to hide Adsense from social traffic!

• Site synergy:

One way to grow your links like an A-Lister is to use your natural site synergy and refine your link quality so that the best links ‘rise to the top’.  What do I mean by that? I mean that we ought to deliberately seek out and propagate links with  sites that are keyword related to our own. We are more likely to get a good back-link when we post on a ‘related’ site than when we comment on totally unrelated blogs. The ‘strength’  such a link offers is well worth the effort of getting it.

• Combine With Other Sites:

Justin Briggs has written this article recommending that you Gang Bang your Competition into Submission, making the point that in unity lies strength; that we can combine with other sites related to ours, and the resulting strength is greater than the input of the individual parts. Ask yourself  this; if A-Listers do it; then shouldn’t you fall in line too and then expect similiar benefits?

• Get ‘Hot’ Leads:

It seems to me that by seeking out and comment linking on related sites we are also doing just what Justin suggests. I’m happy when I get traffic from such sites because that traffic is pre-disposed to agree with my site’s message – these surfers are already interested in my general theme when they arrive, so they are more likely to become a contributory part of the site than to just click away and disappear.

• Plant Wisely:

To complete the analogy, we grow our links, not by sprinkling comments everywhere, but by planting them in fertile ground. I.E., ground that will produce quality backlinks.  The whole point of ‘growing’ is to get back more than you planted, thus creating synergy. So bookmark authorative related sites that will add to yours and try to support them with encouraging and constructive comment; then you too will  ‘grow your links like an A-Lister’ so that now you can have a top money-making blog.

Discover this simple trick to

Maximize SEO like a ‘Pro’ and Monetize your Web Site

How to:

What you do is so easy – just have a quiet look in your stats for the Search Terms Google used to send you your visitors. When you see a certain keyword or phrase recurring, you seize on it and write a ‘landing page’ for that term and you have started the process of maximizing your SEO like a ‘Pro’.

• Dead Easy….

The logic is so simple – Google already believes your site is relevant to that term, or they wouldn’t have sent that surfer to you, so all you will be doing is strengthening that belief!!! Try it – it works, and within days……

• Long Tail Keywords (ltk’s – part of keyword coherence)

I think it is the most sweet thought ever, that Google defines your site’s long-tailed keywords for you, and all you need to do is recognize that and take advantage of it. How cool is that?

• Site Synergy

This becomes ‘Site Synergy’, and is a self energizing process. The more you integrate Google’s search results, the more Google will send you clients, the more ltk’s Google will find, the more your traffic will grow, and the more you will maximize SEO like a ‘Pro’.

• No 1 in Google

Right, so your site is currently ranking umpty hundred and two in the Google Results Page – so how are you going to rocket your site to No 1 in Google

Fix Your Internal links.
Here’s the secret recipe to build your keyword coherence and make the whole thing hang together.