In it’s simplest form internet marketing is to do with how to monetise your site.  You may add some affiliate Google Adsense (pay per click) links, set up Google Adsense ads, or open up a simple e-Commerce site selling t-shirts or e-Books.  Internet marketing, however, is to do with the whole deal and concerns every aspect of your site whether it be just a long-tail-keyword niche site, or a full on global sales empire.

• The Three Essential Tools

This site deals with SEO (search engine optimisation); web-site design; and with keyword coherence (a logical keyword strategy).  We delve into things like Google Adsense, Blogger and WordPress too, but primarily it is those three tools that are discussed here on BizBlog.

• SEO, Site Design, and Keyword Coherence

SEO, web-site design, and keyword coherence are the keys to unlocking the MMO (make money online) potential of your site. It is really, really important to get those three basic site-building bricks cemented firmly in place.  If you want to build a proper business, with an effective growth strategy, and the ability to keep growing, then make this your top priority.

• Is Content Really King?

There are some who trumpet the value of a particular aspect of site building, like “content is king”, or “backlinks are everything”, and yes, they are very important, but we believe that they are all secondary to the above 3 points. You could actually build a high traffic site with nonsense content if you get the other things right, and it could still work, but pertinent content would really launch it.

Everybody has heard of the Google Adwords Keyword Tool – right? But have you used the ‘Website Content’ feature? Click on the Website Content choice inside the ‘How would you like to generate ideas’ dialogue box and an address panel will open to enter the URL of your website. Enter your URL in the space provided.

• Keyword Generator

If you have a number of posts or pages that are related to your keyword then put a tick in the check box to include these extra pages. Now click the ‘Get Keyword Ideas’ command button. When the process ends, click/select the Global Monthly Search Volume heading. This will sort the results with the highest numbers at the top of the column.

• Keyword Discovery

You will find that Google has sorted out the prime keywords within your site and has suggested groups of appropriate keywords that are relevant to those prime keywords. This keyword software is even more efficient than the Google Wonder Wheel Tool for keyword discovery. It will find in seconds a large range of highly important keywords. You can be assured that the words suggested are highly relevant.

• How to use this Keyword Research Tool Result

Choose a group, select the highest ranked keywords in that group and write a  post using  those same top keywords.  This post will then build the power of the prime keyword because you will have used all the most powerful relevant long tailed keywords (LTKs).  For this post, I used the keyword group “Keyword”, together with the 5 highest ranked LTKs:

• Table of Global Monthly Searches

There’s a new tool you can use to home in on Long Tailed Keywords (LTK’s) it is called the Google Wonder Wheel. To find it, do a normal search, then click the Web+Show Options link to expand the option menu. Go down to the Standard view Menu, and click Wonder Wheel.

• Related Search Terms

The wonder wheel layout is like a kind of Mind Map of the “Related Search” terms for your primary search. Each spoke of the wheel gives a high ranked search term that is directly related.  We SEO types call these related terms Long Tailed Keywords (LTK’s).

• Google Adwords Keyword Tool

Click each of these spokes, and run any likely looking terms thru the Google Adwords Keyword Tool (with the language and country set  correctly). Note any high scoring searches. My basic SEO keyword has 6,100 searches globally pcm, but the  LTK’s I found had a combined value of 80,000 searches.  So, in a matter of minutes I had found 8 very promising LTK’s, all closely related to the prime KW, and all very prone to bring lots of search traffic.

• How to Find Long Tailed Keywords:

Using the Google Wonder Wheel is a fast and effective way to find LTK’s, if you combine it with the Adwords Keyword Tool. You really do kill several birds with one stone doing this. By combining these “related Search Terms” in your post you are making the work more authorative, you are providing coherent keyword use, and building traffic as well! This works even more effectively if you post separately using the LTK’s and cross link the posts.

Build More WordPress Traffic

If ‘getting traffic’ is the name of the game for real Word Press bloggers, then applying the Word Press No-Index plugin to tags, categories and archives is to ’score an own goal’. The theory behind this is to prevent any ‘duplicate content penalty’. Right, but is that really a good idea?  Seems paranoiac to me to wilfully rob your self of useful links

• Google Trust Rank

This site, and my other blogs, enjoy the accolade of Google Trust Rank. Usually, when you look at my listings in the Top Ten SERP’s for my keywords, you will see see another listing indented (Double Indexing) under the first result and also you will note a little box with a plus sign (+) in it. Click this and you may find 5 more SERPS. For those terms it regards my sites as ‘Authority Sites’. I see that Google is displaying here URLs that are Tags, Categories, Archives, and so on. This is not duplicate content, but different URLS, and varying anchor text, but the result is SEVEN SERPs in a row.  How good is that? For any surfer clicking the box, I have the top seven SERPs on a keyword, I have beaten out the opposition and I AM STOKED!

• Don’t Use No-Index on Tags, Categories, Etc

To exclude Tags for instance  using a no-index plugin is oxymoronic: what the heck are tags for, if not to offer a keyword focused extra source of listing and to be displayed in the SERPs? My top performing page this week is commentluv-guarantees-premium-keyword-backlinks and I can see in my CPanel stats that search spiders have used 6 different URL paths to that same page, all contributing traffic.  Activating the No-Index Plugin would therefore be shooting myself in both feet!  That is NOT the way to Build More WordPress Traffic!

Simple SEO for WordPress

There a few really simple things you can do to make your blog ‘bounce’ up the rankings to be that magic Number 1 in the Google SERPs.

• Check your dashboard settings and be sure that in:

1. Settings/Privacy you have “I would like my blog to be visible to everyone” checked.
2. Settings/Writing you have “Atom Publishing Protocol” and “XML-RPC” enabled; and that there is at least one reference like  “http://rpc.pingomatic.com/” showing in the “UpDate Services” window.
3. Settings/Permalinks you need to have “Custom Structure” set as “/%category%/%postname%/”

• Keywords and Key-Phrases

Be sure that your site keyword appears in the Blog Title, in the Blog description, and hopefully also in the URL.  Use it too as your prime category name, and use your next most important keywords as the other category names.

If your site is about various wifi widgets then the ideal URL for your post about antennas should then look like this:

http://widgetfactory.com/wifi-widgets/G3-wifi-widget-antennas/

Your vital keywords have appeared in the URL(widget), in the category (wifiwidgets) and in the postname (G3 wifi widget antennas).  These are worth great karma, and of course even more link ‘juice’ is added when they are used as the ‘anchor text’ in links back to your site.

• Internal Linking

Write your first post with your prime keyword as the subject, and link back to it from your subsequent posts. You can also link from it to “longtailed (subsidiary) keywords” that appear in later posts.  This ‘internal’ link structure (I call this keyword coherence ’site synergy’) is important because it adds to the ‘authority’ of your keyword and will net you extra SERPs for each search term as your site grows.

• Back-Links or External Linking

Back-Links or External Linking is the single most important factor in your site SERP performance.  The easy way is to find and utilize the value of CommentLuv sites to raise quality keyword anchored links, or you can use one of the tools that locate high PR do-follow blogs. Whatever you do, try for anchored links from ‘authority’ sites – preferably those with good PR.

• Post Structure

Use your keyword (or key phrase) in your Post Title, again (in BOLD) in your opening paragraph; and in the closing par. You can use it once more in a short post, but probably not more than once a paragraph.  If there is an “English” spelling, or alternative spelling (e.g. check-cheque) use that too, as well as any synonyms you know of .  Keep the post on topic for added authority, and you can also link to recognized authority sites. Weave in any associated long-tailed keywords with appropriate links to posts that discuss them.

• Double Indexing and Tags
  

A second post on the same topic with the same keyword in it will get you a “Double Listing” in Google. This looks impressive to surfers, and also pushes one of your competitors off the top 10 page. Don’t forget to add a tag for your keyword in the post, as well as tags for the other important long-tailed (LTK’s) keywords.  Google indexes WP tags as well as post titles and links, so that is an extra result for each keyword. Get this simple SEO for Word Press right and you will  be able to rocket your site to No 1 in Google

The most important thing to do to monetize your site is to have a simple theme that will not distract the surfer from the content, one that offers only one way out – I.E., the link you put there to monetize your site, whether it be Adsense  or Affiliate Marketing, or the link to your own Sales Page.

• Simple (Ugly) WP Themes

My concept here is that by using the (ugly?) default Word Press theme and modifying only three things, you can create totally individual, functional and aesthetically pleasing blogs very fast. This idea (using ugly blogs) is heavily promoted by monetizing Guru “Grizzly” Brears in his authoritative Make Money for Beginners blog, and widely accepted by those in the know. I have been doing this for some time with my new blogs, and have developed a ‘noob’ proof system to do so.

• Fast Upgrades

A blog page consists of three basic elements, the Header, the Body, and the Footer, and in  the default WP theme each of these elements are built on backgrounds; kubrickheader.jpg, kubrickfooter.jpg, and kubrickbgwide.jpg. By editing these 3 pics in your favourite photo program, then saving them to the proper folder [wp-content/themes/default/images] you can change the entire look of your blog without fussing with any tricky CSS or HTML code. A really magical bonus for this is that whenever you update your WP version, you need only re-upload these 3 pics to restore your personalised upgrade.  How about that? – a 30 second upgrade!

• Plugin-Proof  Modifications

By using the default WP theme you are guaranteeing that there will be no complications with plugins whenever WP brings out a new security upgrade, and this seems to need to be done more frequently to baffle those evil ‘exploiters’. Your plugins will always work perfectly with the default theme.

• ‘Check Out’ here!

The other really important thing to do with your WordPress theme is set up your widgets so that only content and your key [monetizing] link(s) are visible ‘above the fold’; that is when the page is first viewed and BEFORE any scrolling takes place – that way, the non-serious, social traffic surfers can exit the page with one click, and hopefully it will be your “pay-off” link! Viola, Payola! Visit Costa and get another slant on  this idea of simple modifications for your Word Press Theme.

• Example
  

  Adelaide Gift Company (Modded Default WP Theme!)

Here is one of my blogs that use the method I have been outlining here.  It looks dramatically different from the WP default theme, but is really just that theme, with some basic ‘PhotoShopping” applied to the backgrounds.

• Update -

The  maker of this theme I have used for a couple of years has disappeared and the theme would not update to the latest [2.8.4] version, so I have adapted the standard WP default theme to look just like my original Blog.  This again illustrates what can easily be done to the basic WP Kubrick theme. If you have problem updating WP, check out WordPress Permalink 404 Error. I used the simple methods outlined above, but had to do quite a bit of tweaking to the style sheet to get the font colors to look like my original favourite ‘BinaryBonsai’ Business Theme.

Everybody is always looking for ways to “Monetize Your Site” and one of the most popular methods today is focusing on ‘niche‘ markets with web sites set up to specifically  target a carefully selected keyword (How to find Long Tailed Keywords).

• Server Hogs

Monetize Your Site

Building niche sites is a great marketing ploy and can work very well, but the downside for me is that because I prefer to use blogs to set up these niche sites, I am creating greedy space munching server hogs. Each blog requires a MySql database and uses lots of disc space for the WordPress blog files. Every blog is slow loading because of the nature of the beast, and the large number of files needed to display the first page. Do not despair, there is an alternative to these SERVER HOGS -

• Brilliant Solution – ‘My Starter Blog’.

Steve McGrath over at McGrath Info Solutions has invented a ‘flat-file’ blog that requires no database, and is very fast to load with very small files.  This resolves my reservations about band-width and server hogs very nicely. The program files on the server disc are 116kb and the Theme files 132kb – a total of 248kb – compared with the multi-mebabytes (4 MB + Plugins + Content) of WordPress files required for every installation.

• Alternative to WordPress, Joomla, Whatever

Have a read of the authors site here to find out more about this great alternative to WordPress, or read the My Starter Blog post on my other blog or Google for My Starter Blog Review to discover more opinion about this clever little program.

• Great Method

Start setting up some of these mini-blogs and cashing in on niche markets, and you will be well on the way to Monetize Your Site!

The Tucson SEO Solutions website offering the The 109 Day Link Building Explosion leaves me with serious doubts as to the SEO competence of its author. The scheme is all about mutual linking and offers a 109 day series of 4 – 5 links with reviews.  The concept is “that you would leave a comment and join in on what we like to call ‘Scratch My Back Marketing’. We would then scratch your back with a Do Follow Keyword Luv anchor text link to the web page of your choosing“. Great idea! Excellent theory, I thought, but the reality is:

• Missed The Point

It seems to me that the Author [Signs herself only as Admin] has missed the most important point of the project: If you want to encourage users to join in with commenting, and linking as a mutual help exercise, then it seems fundamental to me that you need to make the reviews attractive to your readers so they will WANT to visit the site.  If the only things you can find to say are negative, then surely it makes sense to find other sites that you CAN be positive about??  It’s quite illogical to publish negative reviews of sites that you want people to visit.

• Comment Luv Ignored
  

Here is the Tucson SEO review of the site owned by the creator of CommentLuv.  ”

Fiddy P - http://www.fiddyp.co.uk

This blog covers a wide variety of topics from WordPress to marketing a website. Today there was a discussion about adding video’s to a site. This blog also uses the plugin Comment Luv. Comment Luv pulls your latest blog post into your comment and provides a link to that post. So what you end up with if you have a blog is two links for one comment. We are upgrading our site and we will be adding this feature.

Given the enormous contribution this plugin makes to blog back-linking – it amazes me that Andy Bailey is given no credit here, in fact it seems the author is quite unaware that he is indeed the plugin’s owner.

• We Are Supposed to be Grateful

Here’s a quote from Day 85. It seems that Tucson SEO expects us to be thankful for her ‘taking the time to visit and write a short review‘.

“This blogs link and review were pulled and here’s the reason why. I took the time to visit their blog and write a short review. This was their reply on this blog “thanks for the link.” Now, considering that the blog is about being grateful, this certainly shows a lack of gratitude. I am flabbergasted. It would lead one to believe that the gratitude suggested on their blog is a marketing ploy rather than a serious attempt to express gratitude… Wow!”

With a little bit of luck, the ‘Review’ of my blog will also be ‘pulled’ after this response.

• Gratuitous Personal Remarks

Here is her ‘Review” of this blog:

One thing that you can tell is that the blog writer has a much reddened face and a healthy crop of grey/white facial hairs. The tagline reads “monetize your site.” This explains what the blog is about every well. It also uses the Comment Luv plugin! So I ask again why do you not have a blog?

Well I’m sorry Geraldine that my high blood pressure and ancient whiskers aren’t to your taste.  I’m taking regular pills for the first, and praying about the ever-increasing daily onset of the second fault, so maybe you could overlook it this time??

• Explosion now Imploding

Seems that The 109 Day Link Building Explosion has now collapsed, according to this post : the PC with the files and passwords died[Sic].

]]> http://biznz.org/rants/the-109-day-link-building-explosion-review/feed/ 36 http://biznz.org/seo/how-to-get-listed-twice-in-the-top-ten/ http://biznz.org/seo/how-to-get-listed-twice-in-the-top-ten/#comments Mon, 30 Mar 2009 19:27:28 +0000 Rhys http://biznz.org/?p=131 How to Get Listed Twice in the Top Ten SERPs

(Double Listing)

• Getting 2 Birds with One Stone

I have a question from Mariam [Anti-aging Diets] wanting to know how to get listed twice in the top ten SERP’s.  This is when you have your page in the top 10 and another listed page offset directly under it. This double listing is very cool [also classed as getting 2 birds with one stone].

• Use Identical Keywords

We will assume for the moment that you selected your niche and long-tailed keywords [LTK's] carefully and already have one page in the top ten SERPs.  Then to repeat that, you have to optimize another page with the identical keywords and with an equal dose of linking authority, and  internal site linking. For another slant on this read Griz’s take on it here Make Money For Beginners

• Double  Listing – AKA, Double Indexing and Indented Listings

Double Listings are also known as Double Indexing and Indented Listings.
Double indexing can also refer to the situation where you have the same site listed twice, once as http://www.whatever  and again without the www in the URL. A Double Listing with the indented listing directly below is the ideal. Another good example of getting a double listing in Google SERPs is this post from Lissie [search on Site Build it Scam Review] which opened up the whole topic of Scam Reviewing of affiliate products.

• Good SEO

Google ranks each page on it’s authority for the keyword being searched.  This authority is made up of relevance, plus the authority and relevance of the incoming links to it. So to get onto that coveted top ten page you need to apply some SEO to your page and get your keyword coherence in place.  That means placing your keywords correctly; getting your internal links set up as in “Rocket Your Site to No 1 in Google“; and setting up some quality backlinks, as in  Grow Your Links Like an A-Lister.

Click to enlarge

• How to Monetize your Site

Finding out how to get listed twice in the top ten SERPs is a good step on the way to finding out how to Monetize your Site! Getting in the first five of the top ten will just about guarantee you get traffic, but doing it twice [double listing] will really guarantee it!

The recipe for ‘how to find Long Tailed Keywords’ is not hard to make up. You take the Google adWords tool, blend in your own site stats, and then mix with a splash of common sense.

• Choose your Niche Keyword

Find your Niche Keyword – either a term (word or phrase) that is relevant to what you do (for an established site), or one that nobody else is majoring on (for a new site). The base formula to select such a term is High Daily Searches +  Strong Advertiser Competition + Low SERP Competition.

• The Starting Point

Start by going to the https://adwords.google.com/select/KeywordTool to find Long Tailed Keywords and entering your niche keyword. Pick relevant supporting keywords (LTK’s) with lots of Searches and good Ad competition, and then use these LTK’s liberally in your pages.

• UPDATE!

There is a new tool out now you can use for this.  See a post on the Google Wonder Wheel here

And an even newer post here

• Refine your Choices

As time goes on, keep track of what is happening in your own site statistics with search term popularity.  Terms that recur often are good, and deserve a page (post) of their own.  If a term shows up often, you can deduce that Google recognizes your site as authoritative for that term, and that users are actively searching for it, this combination gives you site synergy, so cash in!

• Tips for the Wise

Lock your keyword strategy in to your linking strategy (Rocket your site to No 1 on Google) to achieve site synergy. I call this formula Keyword Coherence – just a fancy term for ‘Getting all Your Ducks in a Row’!.

Homogenize your portfolio, by setting up new niches that complement and add to your existing main site (back-linking then earns more ‘juice’ !).

Don’t monetize pages for terms that have high traffic, but no (or very low) Ad competition. It is not worth the risk of getting ’smart priced’, just milk the traffic with links that point to something that does make income.

Do remember to use your LTKs in the ‘tags’ of your posts too!

Use all of the above to discover how to find Long Tailed Keywords!