How to Blog – How to SEO
Blog Seo – What’s it all about? We are going to suppose that your motive for blogging is to get your blog read by as many people as possible and the first way to do that is to have a blog that people will want to read, and then, to have a blog that people can find.
- How to Have a Blog That People Want to Read
The key to this is to concentrate on a specific subject, so that your blog is focused, and to be passionate about your subject. It makes enormous sense to write about something you are interested in yourself. You can be passionate about that, and you will likely know quite a lot about it already. It will be easy to be knowledgeable and interesting on that subject.
- How to Have a Blog That People Can Find – Keywords
Plan your blog posts, so that each post is about a particular angle of the subject, and each post will then go to building up a resource of information about the whole thing. The subject title itself is called the keyword. So if your blog is all about old furniture, then your primary keyword will be “antique furniture”. Make this the title of your blog, and use the keyword whenever possible, including in the URL, the post titles and page links, and any advertising you do.
- Long Tailed Keywords
Build up the blog by writing posts about particular aspects of your keyword, such as collecting, sourcing, selling, restoring, maintaining, whatever. These secondary subject headings are called “long tailed keywords” (LTKs). When your main subject is established, then start writing about as many relevant long tailed keywords as you can. This will reinforce the authority of your site. The more authoritative your site appears, the more search engine traffic will arrive.
- BLOG SEO
Having a site that is clearly organised by subject matter, and is tightly focused on the prime keyword, is an ESSENTIAL part of Blog SEO. Good navigation is essential too, so provide a subject index, and organise it carefully. It is a good plan to internally link your posts to each other, and to the home page and keyword. Links add [search engine] authority to keywords.
- Site Authority
It is also good strategy to go on and write posts that deal with another aspect of the same thing. For instance, you might write posts about Chippendale chairs, early American chairs, and unrestored chairs, this is likely to give you multiple results in the SERPs [search engine result pages] whenever a surfer looks for antique chairs. You will have gained site authority, and extra chances of the reader clicking onto your site, because you will have more than one page showing up in the search. This is GOOD! If you can get other “expert” sites to link to your site, that will help site authority too. Site authority begins with an organised body of factual and relevant information on a given subject.
- Post Layout
Set out your posts using the basic rules of good writing, and use plenty of white space, small paragraphs, clear headings, and at least one graphic – more detail here! It is very important that your posts are easy to scan and read, because surfers tend to skim each page looking for points of interest, and will only start actually reading if their interest is caught. Big slabs of text are off-putting, and hard to read, especially if scrolling is required!
- Basic Blog SEO
To have a blog that people can find, you need to pay attention to fundamental Blog SEO, which consists in having an informative, interesting, and factual site that is properly laid out, is well indexed; and has lots of relevant internal and external page links. There are thousands of articles written about “black hat” [questionable] ways to boost your Blog, but the above list will get you a reliable set of readers who are likely to bookmark your site as a good place to return for more information. More importantly you will soon achieve “Google Trust Rank”, and your site will never be penalised by any of the constant changes in search engine criteria. So there you go – you now know exactly How to Blog, and how to apply Blog SEO