How to Blog – How to SEO

How to Blog – How to SEO

Blog Seo – What’s it all about? We are going to suppose that your motive for blogging is to get your blog read  by as many people as possible and the first way to do that is to have a blog that people will want to read, and  then, to have a blog that people can find.

  • How to Have a Blog That People Want to Read

The key to this is to concentrate on a specific subject, so that your blog is focused, and to be passionate about your subject.  It makes enormous sense to write about something you are interested in yourself.  You can be passionate about that, and you will likely know quite a lot about it already.  It will be easy to be knowledgeable and interesting on that subject.

  • How to Have a Blog That People Can Find – Keywords

Plan your blog posts, so that each post is about a particular angle of the subject, and each post will then go to building up a resource of information about the whole thing. The subject title itself is called the keyword.  So if your blog is all about old furniture, then your primary keyword will be “antique furniture”.  Make this the title of your blog, and use the keyword whenever possible, including in the URL, the post titles and page links, and any advertising you do.

  • Long Tailed Keywords

Build up the blog by writing posts about particular aspects of your keyword, such as collecting, sourcing, selling, restoring, maintaining, whatever. These secondary subject headings are called long tailed keywords” (LTKs).  When your main subject is established, then start writing about as many relevant long tailed keywords as you can. This will reinforce the authority of your site. The more authoritative your site appears, the more search engine traffic will arrive.

  • BLOG SEO

Having a site that is clearly organised by subject matter, and is tightly focused on the prime keyword, is an ESSENTIAL part of Blog SEO.  Good navigation is essential too, so provide a subject index, and organise it carefully. It is a good plan to internally link your posts to each other, and to the home page and keyword.  Links add [search engine] authority to keywords.

  • Site Authority

It is also good strategy to go on and write posts that deal with another aspect of the same thing. For instance, you might write posts about Chippendale chairs, early American chairs, and unrestored chairs, this is likely to give you multiple results in the SERPs [search engine result pages] whenever a surfer looks for antique chairs.  You will have gained site authority, and extra chances of the reader clicking onto your site, because you will have more than one page showing up in the search. This is GOOD!  If you can get other “expert” sites to link to your site, that will help site authority too. Site authority begins with an organised body of factual and relevant information on a given subject.

  • Post Layout

Set out your posts using the basic rules of good writing, and use plenty of white space, small paragraphs, clear headings, and at least one graphic – more detail here!  It is very important that your posts are easy to scan and read, because surfers tend to skim each page looking for points of interest, and will only start actually reading if their interest is caught. Big slabs of text are off-putting, and hard to read, especially if scrolling is required!

  • Basic Blog SEO

To have a blog that people can find, you need to pay attention to fundamental Blog SEO, which consists in having an informative, interesting, and factual site that is properly laid out, is well indexed; and has lots of relevant internal and external page links.  There are thousands of articles written about “black hat” [questionable] ways to boost your Blog, but the above list will get you a reliable set of readers who are likely to bookmark your site as a good place to return for more information.  More importantly you will soon achieve “Google Trust Rank”, and your site will never be penalised by any of the constant  changes in search engine criteria. So there you go – you now know exactly How to Blog, and how to apply Blog SEO

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  1. stomach hurts posted the following on August 25, 2011 at 9:17 pm.

    I get the tips and all that. I just have a question though (sorry I’m still new to this). What if I don’t have the means or funds to start my own blog. I mean I don’t have the funds to buy my own domain. Would it work if I just use a free domain like blogger or wordpress.com? Would I still earn if I do it that way?

    1. Rhys posted the following on August 25, 2011 at 9:46 pm.

      @Soretum -

      Yep, there have been some spectacularly successful blogs on blogger. WordPress.com tends to frown on money making. There are other free blog places too, but for total control and security it is best to own the domain and the site.
      :cool: – Rhys

  2. Mayet posted the following on September 1, 2011 at 9:44 am.

    Thanks to your post.It enable me to understand fully about commentluv that make sense to me.I’m lucky for now I can share my thoughts to others about this blog. Maybe you add more on this issue.
    Mayet´s last blog post ..haagised

  3. Carrie@car shipping rates posted the following on September 8, 2011 at 3:59 am.

    Great info you’ve got here. Using your blog for SEO purposes is often different that how you’d use the main part of your site. For example, the long tailed keywords, that must be lower in competitiveness.

    Although it can be time consuming, offering for guest bloggers to contribute is often a good idea. Over time it will attract more readers. I never did this for my own blog, but I have done guest blogging in the past.

  4. Anita posted the following on September 10, 2011 at 12:42 am.

    Great tips Rhys. I’ll use your “long tail keyword” strategy soon. Hope my traffic will increase :)

    Thanks,
    Anita
    Anita´s last blog post ..How to Remodel a Kitchen – A Complete Guide

    1. Rhys posted the following on September 15, 2011 at 9:05 am.

      @Anita –

      The “long tail keyword” strategy” is a big part of search engine recognition of your site as being authorative!
      ;-) – Rhys

  5. Dany @ Yahoo domain posted the following on September 21, 2011 at 10:57 am.

    stomach hurts, it’s actually advisable to start out with a free blog at first if you’re new to blogging. If you plan on monetizing it, don’t do so until after maybe 6 months. You need to build credibility first and show that you’re honest, sincere and passionate about your niche. The best way to do that is to blog for free – show ‘em first that you’re not doing it JUST for the money!

  6. Mel Melhado@Naples homes for sale posted the following on September 22, 2011 at 1:02 pm.

    For me having the combination of great content and the right keywords can already be enough sometimes, just need a little bit more marketing to produce high amounts of traffic. And you’re right about long-tail keywords, they are amazing to use especially if you are looking for specific kinds of traffic.

  7. Pete posted the following on September 26, 2011 at 4:59 am.

    I always think that the most important thins is to grow the content of the blog in a natural fashion and then worry about the SEO. The more content you have, then the more likely it is that the search engines will consider your website worthy of ranking.
    Pete´s last blog post ..Television Beds

  8. Lava infotech posted the following on October 10, 2011 at 9:40 pm.

    Great post about blog and SEO.
    Thank you.

  9. Greg Habstritt posted the following on October 15, 2011 at 8:05 am.

    Another tip is to have a good landing page. A good landing page that offers quality services can bring a good traffic to your site.
    Greg Habstritt´s last blog post ..Trusted Authority Formula Transformation Tool

    1. Rhys posted the following on October 18, 2011 at 8:29 am.

      @Greg -

      That’s a very good point Greg. I have written a generic post just to use as a landing page, so that my readers get a good idea of what the site is all about.
      :cool: – Rhys

  10. Margurite posted the following on December 5, 2011 at 9:50 pm.

    Proper SEO for a blog is the same as for a website. The blog has to be properly keyword optimized first so that the search engines can find and rank the blog. The better a blog is keyword optimized, the higher the search engine ranking will be for the blog.
    Margurite´s last blog post ..Realistic pencil portrait mastery

    1. Rhys posted the following on December 8, 2011 at 7:19 pm.

      @Margurite

      The thing with Blog keywords is to optimize them – a process I call “Keyword Coherence“!
      :cool: – Rhys

  11. Kredit posted the following on December 9, 2011 at 2:22 am.

    Very informative article about search engine optimization in a blog. I think the content is very important relationship with a a blog website. This should be in every case unique and worth reading for the visitor. Then one has in my opinion half the battle safely won. The other 50% were still some serious search engine optimization and link building activities.

    1. Rhys posted the following on December 9, 2011 at 8:40 am.

      @Kredit

      I think the balance has shifted, and that optimization and content are much more [say 90%] important than backlinking………
      ;-) – Rhys

  12. Kpowers posted the following on March 2, 2012 at 2:05 pm.

    I like your suggestion of all posts with links to your home url but I have a question. Do you feel the search engines give your links more authority if you will if the links are contextually sprinkled in the posts or if you have a footer link? I’ve always had footer links on all my sites but I wonder if they are discounted by the SEs
    Kpowers´s last blog post ..Setting up Straight Talk MMS on AT&T Locked iPhone 3g, 3gs, 4 IOS 3.1 and Up

    1. Rhys posted the following on March 8, 2012 at 9:46 am.

      @KPowers

      I suspect the contextual links have more “zing”, but they are not up with the auto linking system discussed here because every post carries a link!
      :cool: – Rhys

  13. Nada@GoDaddy posted the following on March 19, 2012 at 8:51 pm.

    Hi,i am very glad that you provided a very helpful tips for those SEO beginners.I myself don’t have idea on how to properly write blog.With your content,i got an idea on where to start.

  14. Prodmetrics posted the following on August 27, 2012 at 10:33 pm.

    Very informative article about search engine optimization in a blog. I think the content is very important relationship with a a blog website. This should be in every case unique and worth reading for the visitor.
    The best way to do that is to blog for free – show ‘em first that you’re not doing it JUST for the money!

  15. mobiespion posted the following on September 25, 2013 at 6:02 am.

    The search engine optimization is a set of techniques depends on two main part, on page and off page plays a best role in online business promotion by generating backlinks and increasing the number of visitors towards a web site. To get good results from seo, you should stay updated with the changes in google.
    mobiespion´s last blog post ..Marketers vs. Developers in a Tug of War

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