How To Find Long Tailed Keywords (LTK’s)
The recipe for ‘how to find Long Tailed Keywords’ is not hard to make up. You take the Google adWords tool, blend in your own site stats, and then mix with a splash of common sense.
- Choose your Niche Keyword
Find your Niche Keyword – either a term (word or phrase) that is relevant to what you do (for an established site), or one that nobody else is majoring on (for a new site). The base formula to select such a term is High Daily Searches + Strong Advertiser Competition + Low SERP Competition.
- The Starting Point
Start by going to the https://adwords.google.com/select/KeywordTool to find Long Tailed Keywords and entering your niche keyword. Pick relevant supporting keywords (LTK’s) with lots of Searches and good Ad competition, and then use these LTK’s liberally in your pages.
- UPDATE!
There is a new tool out now you can use for this. See a post on the Google Wonder Wheel here
And an even newer post here
- Refine your Choices
As time goes on, keep track of what is happening in your own site statistics with search term popularity. Terms that recur often are good, and deserve a page (post) of their own. If a term shows up often, you can deduce that Google recognizes your site as authoritative for that term, and that users are actively searching for it, this combination gives you site synergy, so cash in!
- Tips for the Wise
Lock your keyword strategy in to your linking strategy (Rocket your site to No 1 on Google) to achieve site synergy. I call this formula Keyword Coherence – just a fancy term for ‘Getting all Your Ducks in a Row’!.
Homogenize your portfolio, by setting up new niches that complement and add to your existing main site (back-linking then earns more ‘juice’ !).
Don’t monetize pages for terms that have high traffic, but no (or very low) Ad competition. It is not worth the risk of getting ‘smart priced’, just milk the traffic with links that point to something that does make income.
Do remember to use your LTKs in the ‘tags’ of your posts too!
Use all of the above to discover how to find Long Tailed Keywords!
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I’m still getting used to the idea of adwords and keywords but I think I’m beginning to understand how it works. I guess the more keywords you can squeeze in, the better!
Reply to Olga BetriebBuddy, try overture.. One of the best yahoo tool. May be this is better than google’s keyword tool.
Reply to Link building.-= Link building´s last blog ..Link building services =-.
I like to look at some other keyword tools also. This way i might find some keywords that google does not list. Sometimes they change terms or words around and get better traffic.
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Reply to freestuffThis is a very good advise especially when you are trying to get the concise keywords that you’re looking for. thanks
Reply to First $100Thanks for your tutorial. Well written and educated me on this important SEO task.
Tony
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Reply to Tony @ sports betting picksHey!
Reply to Sanya @ China TravelNice warning,Before I have read some blogs about using the real name or putting the keywords for the commenter or bloger.During the writting comments, sometimes I could not find suitable keywards for myself.I think your post will give me the easy way to get a right keywords. Do you think using the long tailed keywards safer than the simple and short one. Thanks for sharing us.
@SAnya
I don’t know about safer, but the LTK’s reinforce the impact of your main keyword and build the authority of your site.
Reply to Rhyssem rush may seem to be promising tool in looking for relevant keywords but payments are needed, so I’d rather use google keyword tool to look for relevant keywords for my website, it seems to have the same results as sem rush, can you explain the difference of results between the two ?
Reply to MarbleHost.com@Marblehost
SEM Rush advises on the basis of top paying/top listed keywords, Google advises on all keywords in its database
Reply to Rhys[...] How To Find Long Tailed Keywords [...]
Remarkable tips for selecting the long tail keywords. All the points are quite simple but strategical also.
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I like your idea of linking to page with good paying keywords. It is so hard to not get smart priced and that is best way to keep it from happening.
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Reply to Phone serviceGreat post. I like the part about not monetizing for high search terms with no competition. That is a sure way to earn very little money. If you do find a term like that i would add a product you sell instead of ads and maybe you would make more money that way.
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Reply to Best etf funds listGood post. Like the fact you tell people to look at stats and find new terms people find site with. This is angreat way to find new keywords for more traffic.
Reply to T1 internetThere are many keyword tools that people use other than Google, but Google is probably the best starting point. Yes, Keyword coherence, or as you put it getting all of the ducks in a row, by locking in the keyword strategy into the linking strategy is very important to keep in mind and a nice tip.
Till then,
Jean
Reply to used tiresNice point about setting up more niches and back linking. Makes alot of sense and should help the main site alot.
Reply to Radon testingGoogle is a good tool to find new terms. I like finding some new terms then checking with other keyword tools to see if they have any orther ways they are used also.
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Reply to powertoolsI think finding the right niche is the most important part. If you find a few good ones you can do very well and make some good money with some good seo and link building. Keywords and the niche are the first thing to do and one of the most important they can make or break your site.
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Reply to digital photographyGreat post. I never thought about google adwords to find keywords. I used it before but it was not showing how many searches for each term. I have to see if i can find some new ones with it and check to see what terms people find my site with right now thanks.
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Reply to freebeesI think that finding the proper keyword is your success to fruitful online business. I have spent about a month on investigating about niches and found about ten which give me the profit of $250 a month on AdSense.
Reply to homecoming dressGreat post. Some good information and it makes alot of sense. If you find the right niche it makes it so much easier to make good money not a few dollars a month.
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Reply to exon mobilGet listed with long tail keyword little bit easier but finding right keyword is very confusing task for most of people but here you given new idea about niche keyword which would beneficial for my site too be grateful for your post.
Reply to Cancer HospitalYou can also use some of the other free keyword research tools. This way you might find more than just using adwords. You never know what other terms you can find so it is worth the extra time to use a few of them.
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Reply to houston web hostingYes agree long tail keyword more beneficial, now webmaster also recommends to use long tail keyword but not giving way how to find it which you given here finding long tail keyword. thx a lots
Reply to Home theater seatingThanks i never thought about using adwords to find keywords. Makes sense i have to try it. I know it will work for site with adsense on it but never thought about other sites.
Reply to datingservicesVery good post. Finding the right keywords is one of the more important things you have to do. Like the idea of looking at search terms and adjusting site also.
Reply to freeloanI think keyword selection is most important of optimization and Google keyword external tool is really good tool for long tail keyword search. Thanks for valuable post.
Reply to Naturopathic MedicineNice idea. I like your idea of mutiple niches related to main site and backlinking them. Makes sense and should work good to help main site.
Reply to coolsitesAgree with you post as all suggesting and your given tips long tail keywords seems useful to get ranking and traffic as well.
Reply to Hardwood Flooring TampaThat is a great idea. I never thought about making new pages for terms i see alot of traffic from should help site rnk better for those terms.
Reply to shopping sitesThanks for the article and link to Google Adwords Keyword Tool. I’m putting together an editorial policy and writing guide to help sharpen the coherency and consistency of my writing and also where to incorporate the keywords. The preplanning is definitely important.
Reply to Rick @ Camera Bags and CasesI like the idea of ding terms google send traffic to. Making new pages and niches then linking back makes sense and should help site great idea.
Reply to Best websitesGood concept of long tail keywords. Long tail keywords are less competitive and targeted visitors. Thanks for information.
Reply to Salon ClearwaterI like the fact you use terms site is listed for to make new pages. Makes sense if you see traffic why not make page for it and some other combinations.
Reply to Movie downloadsI will probably have to go to that process of thinking about which keywords to get etc, I am going to start a new site so probably I’ll have to SEO it myself, lets see what happens! Keywords are very important.
Reply to cocoplum real estateI actually made my own method recently for finding keywords that I think I can make good content for.
It’s easier to manage, I think.
These are some good basic tips. I’ll show my friends when I teach them how to get into internet marketing.
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It is a more specific form of a generic keyword – like if your site keyword was Cactus then long tailed keywords for that would look like this: christmas cactus, cactus plants, cactus flower, san pedro cactus.
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I never tried googles adwords search sounds interesting. I use some of the other keyword search sites and see differences in everyone. I have to try adwords search and see how they compare.
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Yeah, better to use Google tool because at the end of the day, we are trying to be on the top of Google search result.
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Are there any metrics you can use to determine the longevity of your LTK?
Reply to TV SpoilersThe obvious example is the concern over Y2K which had a finite lifespan.
I’m wondering if there are any clues that tell you a search for a keyword is in decline and to stop putting time into that niche and just pawn it off on your clueless cousin (or flip it?).
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i am also finding for long tailed keywords using free wordtracker
Reply to Kathy.-= Kathy´s last blog ..Acai Power Can Be Good For The Whole Body =-.
yeah,google keywords tool really helps.But i have seen that google datacenter is showing wrong statistics. Why because recently i have bought google adwords coupoun for most traffic keyword. google datacenter showed some 5000 serches per month.But i have received only 1200.. Very bad
I think most people believe Yahoo tool “overture”.. May be we have to try this one.
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Do you think using the long tailed keywards safer than the simple and short one. Thanks for sharing us.
Reply to water dispenser@water Dispenser
Long tails supplement ordinary keywords, once you have posted about the main keyword, the next step is to build up the supplementary LTKs
Reply to RhysGreat tips on this post. I might add the google.com/insights and google wonder wheel search option in disovering LTK. It was really worth it to check the chosen keywords into those database before hitting the keyword.
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Great post. I like the part about not monetizing for high search terms with no competition.
Reply to Teknoloji haberleriIt is a more specific form of a generic keyword – like if your site keyword was Cactus then long tailed keywords for that would look like this: christmas cactus, cactus plants, cactus flower, san pedro cactus.
Reply to kirra apartmentsLong tail keywords are keywords that go “deep” for a specific term. For instance if you were looking to sell baseball bats, you wouldn’t want to just use the keyword “baseball bats”. You would want keywords such as “Buy wooden baseball bats” or focus on popular brands of baseball bats. Basically you are trying to be as specific as you possibly can.
Reply to kirra apartmentsCool to read all that. I’ve been using Market Samurai, which introduces new functions all the time!!! The MS guys have done a great job in terms of keywords research, rank tracking, analyzing SEO competition:)
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seems like a great tool, i didnt really ever think about long keyword suggestions, this will help me target my niche much appreciated for a great post.
Reply to mushtaq travelAlso look into MicroNicheFinder (do a Google search for it) – it’s quite popular in the IM community.
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Hi Rhys,
Great tips ! Combining the Google Keyword Tools & Google Wonder Wheel help a lot to find more Long Tail Keywords.
Agree with your monetize page tips. If we try to monetize all pages ( including the pages that don’t convert well), it may damage the CTR and may end up with Smart Priced.
Cheers
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This is a very good advise especially when you are trying to get the concise keywords that you’re looking for…
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I must say that elements you put here look awesome. I liked all of them. Keep it up. Thanks a lot for sharing…. Looking forward to reading your next post..
Reply to London SEOreally nice post thanks
Reply to nicegreat!! finding right keyword tat would fit for your niche is a little bit complex…(I guess so)..should have doen research , weighing and more of our common sense to find the best long tailed keyword…
Reply to dave wilsonIt’s really helpful for me which I have ever seen.Its presented well and nicely written which easy to understand. Keep this good work continue..
Reply to Manchester SEOYour article is very wonderful,looking forward your next post what you said is so perfect,and give me great help,i am agree with you ,thank you very much.
Reply to Dr.Suresh MohantyThis post is quite informative. actually give me what I’m looking for. Thanks for sharing. Keep blogging.
Reply to Tantric Massage LondonKeywords can be split into two main groups, short tail keywords and long tail keywords, or broad keywords and narrow keywords. The term ‘long tail’ was coined by Chris Anderson and is used to describe the strategy of targeting less-competitive niche markets rather than the hugely competitive broad keywords.
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YES! I finally found this site! I’ve been seeking just for this article for such a long time!!Looking forward more information.
Reply to Sanford fl carpet cleaningIt is a more specific form of a generic keyword – like if your site keyword was Cactus then long tailed keywords for that would look like this: christmas cactus, cactus plants, cactus flower, san pedro cactus.
Reply to java tutorialsKeywords can be split into two main groups, short tail keywords and long tail keywords, or broad keywords and narrow keywords.The long tail keywords are much easier to rank for.People who search by using long tail keywords are far more likely to become buyers.Thanks a lot.
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I’ve been using Google keywords to find long keywords, thanks for the extra tips…..
Reply to Mass Loaded VinylThe base formula to select such a term is High Daily Searches+ Strong Advertiser Competition+ Low SERP Competition.. This formula help me a lot. Keep coming with this type of informative post…
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The logic with keywords is that Google will define your site by detecting keywords, then show it in the SERPs to other searchers using those keywords as references.
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Here is a list of five methods we can use to discover the long tail keywords that are relevant to our website and niche.
Reply to Christian WomanI’ve been using Google keywords to find long keywords, thanks for the extra tips.I must follow all of your tips.
Reply to New InventionsThis is a very good advise especially when you are trying to get some keywords.I like your idea of linking to page with good paying keywords.Thanks…
Reply to sore kneesKeywords can be split into two main groups, short tail keywords and long tail keywords.The long tailed keyword is the use of more than three words to be used in a internet search on the search engines. There are many benefits of long tailed keyword search.It is something like ‘Small Business Web Design’.
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@unoccupied property insurance -
Most folk agree that the definition of a “Long Tail Keyword” is not in the number of keywords, but in its relationship to the keyword. Another term is secondary keywords – E.G. If the Keyword is “Electronic Widgets”, then the long-tails are Blue Electronic Widgets; Small Electronic Widgets; Transistorised Electronic Widgets; etc.
– Rhys
Reply to RhysThis is a very good advise especially when you are trying to get the concise keywords that you’re looking for.I like your idea.Thanks…
Reply to best coffee maker[...] – briefly, use the site keyword in every post, and write supporting posts using all the longtailed keywords, and be sure that they are all interlinked [...]
Your post is rocking and knowledgeable… I really appreciate the way you write . I would like to read more from you. Keep blogging.
Reply to PanchakarmaReally this would be best an example of a long tail keyword. It helps to target a specific audience that your competitors might not have keyed in on.
Reply to Marble GamesI think this would be best an example of a long tail keyword. The nicest thing you can say about the reviewer is that he is sadly lacking in sensitivity.
Reply to DatingGoogle’s keyword research tools were very helpful and free. I wonder what would be an SEO like without them. They are very useful in searching for the best core terms and keyword variations aka (LTKs)..
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and the keyword here is FREE!
– Rhys
Reply to RhysThanks for all the great tips! Does anyone know how accurate Google Keyword tool is?
Reply to Ron B.@Ron – Good question, I believe it to be accurate, because it produces believable results!
– Rhys
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