How To Find Long Tailed Keywords

How To Find Long Tailed Keywords (LTK’s)

Long Tailed Keywords

The recipe for ‘how to find Long Tailed Keywords’ is not hard to make up. You take the Google adWords tool, blend in your own site stats, and then mix with a splash of common sense.

  • Choose your Niche Keyword

Find your Niche Keyword – either a term (word or phrase) that is relevant to what you do (for an established site), or one that nobody else is majoring on (for a new site). The base formula to select such a term is High Daily SearchesStrong Advertiser Competition + Low SERP Competition.

  • The Starting Point

Start by going to the https://adwords.google.com/select/KeywordTool to find Long Tailed Keywords and entering your niche keyword. Pick relevant supporting keywords (LTK’s) with lots of Searches and good Ad competition, and then use these LTK’s liberally in your pages.

  • UPDATE!

There is a new tool out now you can use for this.  See a post on the Google Wonder Wheel here

And an even newer post here

  • Refine your Choices

As time goes on, keep track of what is happening in your own site statistics with search term popularity.  Terms that recur often are good, and deserve a page (post) of their own.  If a term shows up often, you can deduce that Google recognizes your site as authoritative for that term, and that users are actively searching for it, this combination gives you site synergy, so cash in!

  • Tips for the Wise

Lock your keyword strategy in to your linking strategy (Rocket your site to No 1 on Google) to achieve site synergy. I call this formula Keyword Coherence – just a fancy term for ‘Getting all Your Ducks in a Row’!.

Homogenize your portfolio, by setting up new niches that complement and add to your existing main site (back-linking then earns more ‘juice’ !).

Don’t monetize pages for terms that have high traffic, but no (or very low) Ad competition. It is not worth the risk of getting ‘smart priced’, just milk the traffic with links that point to something that does make income.

Do remember to use your LTKs in the ‘tags’ of your posts too!

Use all of the above to discover how to find Long Tailed Keywords!

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  1. Olga Betrieb posted the following on March 19, 2009 at 8:07 am.

    I’m still getting used to the idea of adwords and keywords but I think I’m beginning to understand how it works. I guess the more keywords you can squeeze in, the better!

    Reply to Olga Betrieb
    1. Link building posted the following on November 23, 2009 at 4:36 pm.

      Buddy, try overture.. One of the best yahoo tool. May be this is better than google’s keyword tool.
      .-= Link building´s last blog ..Link building services =-.

      Reply to Link building
  2. freestuff posted the following on March 22, 2009 at 7:12 pm.

    I like to look at some other keyword tools also. This way i might find some keywords that google does not list. Sometimes they change terms or words around and get better traffic.

    freestuff´s last blog post..Freeloans. Paydayloans. Cashadvances.

    Reply to freestuff
  3. First $100 posted the following on March 24, 2009 at 10:48 am.

    This is a very good advise especially when you are trying to get the concise keywords that you’re looking for. thanks

    Reply to First $100
  4. Tony @ sports betting picks posted the following on March 26, 2009 at 12:44 am.

    Thanks for your tutorial. Well written and educated me on this important SEO task.

    Tony

    Tony @ sports betting picks´s last blog post..Best Bet NCAA Tournament Thursday Game Duke versus Villanova

    Reply to Tony @ sports betting picks
  5. Sanya @ China Travel posted the following on March 27, 2009 at 5:03 am.

    Hey!
    Nice warning,Before I have read some blogs about using the real name or putting the keywords for the commenter or bloger.During the writting comments, sometimes I could not find suitable keywards for myself.I think your post will give me the easy way to get a right keywords. Do you think using the long tailed keywards safer than the simple and short one. Thanks for sharing us.

    Reply to Sanya @ China Travel
    1. Rhys posted the following on April 7, 2009 at 10:23 pm.

      @SAnya

      I don’t know about safer, but the LTK’s reinforce the impact of your main keyword and build the authority of your site.
      :-D

      Reply to Rhys
  6. MarbleHost.com posted the following on March 30, 2009 at 4:56 am.

    sem rush may seem to be promising tool in looking for relevant keywords but payments are needed, so I’d rather use google keyword tool to look for relevant keywords for my website, it seems to have the same results as sem rush, can you explain the difference of results between the two ?

    Reply to MarbleHost.com
    1. Rhys posted the following on April 7, 2009 at 10:33 pm.

      @Marblehost

      SEM Rush advises on the basis of top paying/top listed keywords, Google advises on all keywords in its database
      ;-)

      Reply to Rhys
  7. Pingback from BizBlog » Blog Archive » How to Get Listed Twice in the Top Ten

    [...] How To Find Long Tailed Keywords [...]

  8. bingo sites posted the following on April 1, 2009 at 1:27 am.

    Remarkable tips for selecting the long tail keywords. All the points are quite simple but strategical also.

    Reply to bingo sites
  9. Pingback from BizBlog » Blog Archive » Monetize Your Site

    [...] How To Find Long Tailed Keywords [...]

  10. Phone service posted the following on May 5, 2009 at 7:57 am.

    I like your idea of linking to page with good paying keywords. It is so hard to not get smart priced and that is best way to keep it from happening.

    Phone service´s last blog post..Broadband phone voip service.

    Reply to Phone service
  11. Best etf funds list posted the following on May 17, 2009 at 11:27 pm.

    Great post. I like the part about not monetizing for high search terms with no competition. That is a sure way to earn very little money. If you do find a term like that i would add a product you sell instead of ads and maybe you would make more money that way.

    Best etf funds list´s last blog post..Gold etf.

    Reply to Best etf funds list
  12. T1 internet posted the following on June 13, 2009 at 1:07 pm.

    Good post. Like the fact you tell people to look at stats and find new terms people find site with. This is angreat way to find new keywords for more traffic.

    Reply to T1 internet
  13. used tires posted the following on June 14, 2009 at 7:13 pm.

    There are many keyword tools that people use other than Google, but Google is probably the best starting point. Yes, Keyword coherence, or as you put it getting all of the ducks in a row, by locking in the keyword strategy into the linking strategy is very important to keep in mind and a nice tip.

    Till then,

    Jean

    Reply to used tires
  14. Radon testing posted the following on June 18, 2009 at 1:32 pm.

    Nice point about setting up more niches and back linking. Makes alot of sense and should help the main site alot.

    Reply to Radon testing
  15. powertools posted the following on June 19, 2009 at 5:10 pm.

    Google is a good tool to find new terms. I like finding some new terms then checking with other keyword tools to see if they have any orther ways they are used also.

    powertools´s last blog post..Router bits.

    Reply to powertools
  16. digital photography posted the following on June 26, 2009 at 1:26 pm.

    I think finding the right niche is the most important part. If you find a few good ones you can do very well and make some good money with some good seo and link building. Keywords and the niche are the first thing to do and one of the most important they can make or break your site.

    digital photography´s last blog post..free photoshop tutorials

    Reply to digital photography
  17. freebees posted the following on July 1, 2009 at 8:41 pm.

    Great post. I never thought about google adwords to find keywords. I used it before but it was not showing how many searches for each term. I have to see if i can find some new ones with it and check to see what terms people find my site with right now thanks.

    freebees´s last blog post..datingservices

    Reply to freebees
  18. homecoming dress posted the following on July 4, 2009 at 8:33 pm.

    I think that finding the proper keyword is your success to fruitful online business. I have spent about a month on investigating about niches and found about ten which give me the profit of $250 a month on AdSense.

    Reply to homecoming dress
  19. exon mobil posted the following on July 9, 2009 at 9:26 pm.

    Great post. Some good information and it makes alot of sense. If you find the right niche it makes it so much easier to make good money not a few dollars a month.

    exon mobil´s last blog post..Ford motor company stock.

    Reply to exon mobil
  20. Cancer Hospital posted the following on July 14, 2009 at 9:13 pm.

    Get listed with long tail keyword little bit easier but finding right keyword is very confusing task for most of people but here you given new idea about niche keyword which would beneficial for my site too be grateful for your post.

    Reply to Cancer Hospital
  21. houston web hosting posted the following on July 15, 2009 at 6:28 am.

    You can also use some of the other free keyword research tools. This way you might find more than just using adwords. You never know what other terms you can find so it is worth the extra time to use a few of them.

    houston web hosting´s last blog post..cheap web hosting uk

    Reply to houston web hosting
  22. Home theater seating posted the following on July 17, 2009 at 4:54 pm.

    Yes agree long tail keyword more beneficial, now webmaster also recommends to use long tail keyword but not giving way how to find it which you given here finding long tail keyword. thx a lots

    Reply to Home theater seating
  23. datingservices posted the following on July 19, 2009 at 11:51 pm.

    Thanks i never thought about using adwords to find keywords. Makes sense i have to try it. I know it will work for site with adsense on it but never thought about other sites.

    Reply to datingservices
  24. freeloan posted the following on July 28, 2009 at 2:34 am.

    Very good post. Finding the right keywords is one of the more important things you have to do. Like the idea of looking at search terms and adjusting site also.

    Reply to freeloan
  25. Naturopathic Medicine posted the following on July 30, 2009 at 9:40 pm.

    I think keyword selection is most important of optimization and Google keyword external tool is really good tool for long tail keyword search. Thanks for valuable post.

    Reply to Naturopathic Medicine
  26. coolsites posted the following on August 2, 2009 at 1:56 pm.

    Nice idea. I like your idea of mutiple niches related to main site and backlinking them. Makes sense and should work good to help main site.

    Reply to coolsites
  27. Hardwood Flooring Tampa posted the following on August 6, 2009 at 2:43 pm.

    Agree with you post as all suggesting and your given tips long tail keywords seems useful to get ranking and traffic as well.

    Reply to Hardwood Flooring Tampa
  28. shopping sites posted the following on August 8, 2009 at 12:01 am.

    That is a great idea. I never thought about making new pages for terms i see alot of traffic from should help site rnk better for those terms.

    Reply to shopping sites
  29. Rick @ Camera Bags and Cases posted the following on August 25, 2009 at 4:02 am.

    Thanks for the article and link to Google Adwords Keyword Tool. I’m putting together an editorial policy and writing guide to help sharpen the coherency and consistency of my writing and also where to incorporate the keywords. The preplanning is definitely important.

    Reply to Rick @ Camera Bags and Cases
  30. Best websites posted the following on August 27, 2009 at 2:28 pm.

    I like the idea of ding terms google send traffic to. Making new pages and niches then linking back makes sense and should help site great idea.

    Reply to Best websites
  31. Salon Clearwater posted the following on August 27, 2009 at 8:56 pm.

    Good concept of long tail keywords. Long tail keywords are less competitive and targeted visitors. Thanks for information.

    Reply to Salon Clearwater
  32. Movie downloads posted the following on August 28, 2009 at 1:37 pm.

    I like the fact you use terms site is listed for to make new pages. Makes sense if you see traffic why not make page for it and some other combinations.

    Reply to Movie downloads
  33. cocoplum real estate posted the following on September 6, 2009 at 1:01 am.

    I will probably have to go to that process of thinking about which keywords to get etc, I am going to start a new site so probably I’ll have to SEO it myself, lets see what happens! Keywords are very important.

    Reply to cocoplum real estate
  34. social phobia posted the following on September 16, 2009 at 4:14 am.

    I actually made my own method recently for finding keywords that I think I can make good content for.

    It’s easier to manage, I think.

    These are some good basic tips. I’ll show my friends when I teach them how to get into internet marketing.
    .-= social phobia´s last blog ..Social Phobia — 3 Things I did to get over it updated Sun Sep 13 2009 1:46 pm CDT =-.

    Reply to social phobia
  35. kissing bears baskets posted the following on September 25, 2009 at 2:20 am.

    It is a more specific form of a generic keyword – like if your site keyword was Cactus then long tailed keywords for that would look like this: christmas cactus, cactus plants, cactus flower, san pedro cactus.
    .-= kissing bears baskets´s last blog ..celebrations with bears baskets =-.

    Reply to kissing bears baskets
  36. Celebrityphotos. posted the following on September 26, 2009 at 5:41 am.

    I never tried googles adwords search sounds interesting. I use some of the other keyword search sites and see differences in everyone. I have to try adwords search and see how they compare.
    .-= Celebrityphotos.´s last blog ..shanon elizabeth =-.

    Reply to Celebrityphotos.
    1. Ireland Money Online posted the following on October 1, 2009 at 1:43 am.

      Yeah, better to use Google tool because at the end of the day, we are trying to be on the top of Google search result.
      .-= Ireland Money Online´s last blog ..Make money with paid online surveys =-.

      Reply to Ireland Money Online
  37. TV Spoilers posted the following on October 3, 2009 at 1:34 pm.

    Are there any metrics you can use to determine the longevity of your LTK?
    The obvious example is the concern over Y2K which had a finite lifespan.
    I’m wondering if there are any clues that tell you a search for a keyword is in decline and to stop putting time into that niche and just pawn it off on your clueless cousin (or flip it?).
    .-= TV Spoilers´s last blog ..How I Met Your Mother Spoilers: Season 5 Episode 3: Robin 101: S05E03 =-.

    Reply to TV Spoilers
  38. Kathy posted the following on November 7, 2009 at 10:40 pm.

    i am also finding for long tailed keywords using free wordtracker
    .-= Kathy´s last blog ..Acai Power Can Be Good For The Whole Body =-.

    Reply to Kathy
  39. Link building posted the following on November 23, 2009 at 4:34 pm.

    yeah,google keywords tool really helps.But i have seen that google datacenter is showing wrong statistics. Why because recently i have bought google adwords coupoun for most traffic keyword. google datacenter showed some 5000 serches per month.But i have received only 1200.. Very bad :(

    I think most people believe Yahoo tool “overture”.. May be we have to try this one.
    .-= Link building´s last blog ..Link building services =-.

    Reply to Link building
  40. water dispenser posted the following on December 1, 2009 at 12:08 pm.

    Do you think using the long tailed keywards safer than the simple and short one. Thanks for sharing us.

    Reply to water dispenser
    1. Rhys posted the following on December 6, 2009 at 10:48 am.

      @water Dispenser

      Long tails supplement ordinary keywords, once you have posted about the main keyword, the next step is to build up the supplementary LTKs :cool:

      Reply to Rhys
  41. Sikat Ang Pinoy posted the following on December 11, 2009 at 12:26 pm.

    Great tips on this post. I might add the google.com/insights and google wonder wheel search option in disovering LTK. It was really worth it to check the chosen keywords into those database before hitting the keyword.
    .-= Sikat Ang Pinoy´s last blog ..Allan Pineda A.K.A Apl De Ap Ng Pampanga =-.

    Reply to Sikat Ang Pinoy
  42. Teknoloji haberleri posted the following on December 14, 2009 at 7:15 am.

    Great post. I like the part about not monetizing for high search terms with no competition.

    Reply to Teknoloji haberleri
  43. kirra apartments posted the following on January 1, 2010 at 8:45 pm.

    It is a more specific form of a generic keyword – like if your site keyword was Cactus then long tailed keywords for that would look like this: christmas cactus, cactus plants, cactus flower, san pedro cactus.

    Reply to kirra apartments
  44. kirra apartments posted the following on January 12, 2010 at 12:48 am.

    Long tail keywords are keywords that go “deep” for a specific term. For instance if you were looking to sell baseball bats, you wouldn’t want to just use the keyword “baseball bats”. You would want keywords such as “Buy wooden baseball bats” or focus on popular brands of baseball bats. Basically you are trying to be as specific as you possibly can.

    Reply to kirra apartments
  45. Justyna posted the following on January 27, 2010 at 4:39 am.

    Cool to read all that. I’ve been using Market Samurai, which introduces new functions all the time!!! The MS guys have done a great job in terms of keywords research, rank tracking, analyzing SEO competition:)
    .-= Justyna´s last blog ..Blogging business – wordpress com, wordpress org czy blogspot? =-.

    Reply to Justyna
  46. mushtaq travel posted the following on January 29, 2010 at 4:02 am.

    seems like a great tool, i didnt really ever think about long keyword suggestions, this will help me target my niche much appreciated for a great post.

    Reply to mushtaq travel
  47. passive income blogger posted the following on February 27, 2010 at 8:50 am.

    Also look into MicroNicheFinder (do a Google search for it) – it’s quite popular in the IM community.
    .-= passive income blogger´s last blog ..How To Get Out Of The Rat Race =-.

    Reply to passive income blogger
  48. Sensa Pen posted the following on February 28, 2010 at 9:40 pm.

    Hi Rhys,

    Great tips ! Combining the Google Keyword Tools & Google Wonder Wheel help a lot to find more Long Tail Keywords.

    Agree with your monetize page tips. If we try to monetize all pages ( including the pages that don’t convert well), it may damage the CTR and may end up with Smart Priced.

    Cheers
    .-= Sensa Pen´s last blog ..Sensa Pen by Boyd Willat =-.

    Reply to Sensa Pen
  49. Dany Event Planning posted the following on May 12, 2010 at 4:07 pm.

    This is a very good advise especially when you are trying to get the concise keywords that you’re looking for…
    .-= Dany Event Planning´s last blog ..Make your events planned by an expert =-.

    Reply to Dany Event Planning
  50. London SEO posted the following on August 13, 2010 at 4:04 pm.

    I must say that elements you put here look awesome. I liked all of them. Keep it up. Thanks a lot for sharing…. Looking forward to reading your next post..

    Reply to London SEO
  51. nice posted the following on August 14, 2010 at 6:18 am.

    really nice post thanks

    Reply to nice
  52. dave wilson posted the following on August 18, 2010 at 4:54 pm.

    great!! finding right keyword tat would fit for your niche is a little bit complex…(I guess so)..should have doen research , weighing and more of our common sense to find the best long tailed keyword…

    Reply to dave wilson
  53. Manchester SEO posted the following on August 30, 2010 at 10:20 pm.

    It’s really helpful for me which I have ever seen.Its presented well and nicely written which easy to understand. Keep this good work continue..

    Reply to Manchester SEO
  54. Dr.Suresh Mohanty posted the following on September 4, 2010 at 11:30 am.

    Your article is very wonderful,looking forward your next post what you said is so perfect,and give me great help,i am agree with you ,thank you very much.

    Reply to Dr.Suresh Mohanty
  55. Tantric Massage London posted the following on September 4, 2010 at 7:38 pm.

    This post is quite informative. actually give me what I’m looking for. Thanks for sharing. Keep blogging.

    Reply to Tantric Massage London
  56. carpet cleaning Vancouver WA posted the following on October 13, 2010 at 12:28 pm.

    Keywords can be split into two main groups, short tail keywords and long tail keywords, or broad keywords and narrow keywords. The term ‘long tail’ was coined by Chris Anderson and is used to describe the strategy of targeting less-competitive niche markets rather than the hugely competitive broad keywords.
    carpet cleaning Vancouver WA´s last [type] ..Make Your Carpet Last Forever

    Reply to carpet cleaning Vancouver WA
  57. Sanford fl carpet cleaning posted the following on October 13, 2010 at 6:07 pm.

    YES! I finally found this site! I’ve been seeking just for this article for such a long time!!Looking forward more information.

    Reply to Sanford fl carpet cleaning
  58. java tutorials posted the following on October 15, 2010 at 2:47 pm.

    It is a more specific form of a generic keyword – like if your site keyword was Cactus then long tailed keywords for that would look like this: christmas cactus, cactus plants, cactus flower, san pedro cactus.

    Reply to java tutorials
  59. ultrasound technician schools posted the following on October 22, 2010 at 5:33 pm.

    Keywords can be split into two main groups, short tail keywords and long tail keywords, or broad keywords and narrow keywords.The long tail keywords are much easier to rank for.People who search by using long tail keywords are far more likely to become buyers.Thanks a lot.
    ultrasound technician schools´s last [type] ..How To Become An Ultrasound Technician

    Reply to ultrasound technician schools
  60. Mass Loaded Vinyl posted the following on November 1, 2010 at 3:56 pm.

    I’ve been using Google keywords to find long keywords, thanks for the extra tips…..

    Reply to Mass Loaded Vinyl
  61. radiology technician schools posted the following on November 1, 2010 at 5:55 pm.

    The base formula to select such a term is High Daily Searches+ Strong Advertiser Competition+ Low SERP Competition.. This formula help me a lot. Keep coming with this type of informative post…
    radiology technician schools´s last [type] ..How to Become a Radiology Technician

    Reply to radiology technician schools
  62. http://www.radiologytechnicianschoolsadvisor.com/ posted the following on November 6, 2010 at 5:22 pm.

    The logic with keywords is that Google will define your site by detecting keywords, then show it in the SERPs to other searchers using those keywords as references.
    http://www.radiologytechnicianschoolsadvisor.com/
    http://www.radiologytechnicianschoolsadvisor.com/´s last [type] ..How to Become a Radiology Technician

    Reply to http://www.radiologytechnicianschoolsadvisor.com/
  63. Christian Woman posted the following on November 11, 2010 at 3:18 pm.

    Here is a list of five methods we can use to discover the long tail keywords that are relevant to our website and niche.

    Reply to Christian Woman
  64. New Inventions posted the following on November 20, 2010 at 9:11 pm.

    I’ve been using Google keywords to find long keywords, thanks for the extra tips.I must follow all of your tips.

    Reply to New Inventions
  65. sore knees posted the following on November 22, 2010 at 1:00 pm.

    This is a very good advise especially when you are trying to get some keywords.I like your idea of linking to page with good paying keywords.Thanks…

    Reply to sore knees
  66. unoccupied property insurance posted the following on December 3, 2010 at 2:52 pm.

    Keywords can be split into two main groups, short tail keywords and long tail keywords.The long tailed keyword is the use of more than three words to be used in a internet search on the search engines. There are many benefits of long tailed keyword search.It is something like ‘Small Business Web Design’.
    unoccupied property insurance´s last [type] ..Why Every Vacant Home Should Have Unoccupied Home Insurance Cover

    Reply to unoccupied property insurance
    1. Rhys posted the following on December 8, 2010 at 8:43 am.

      @unoccupied property insurance -

      Most folk agree that the definition of a “Long Tail Keyword” is not in the number of keywords, but in its relationship to the keyword. Another term is secondary keywords – E.G. If the Keyword is “Electronic Widgets”, then the long-tails are Blue Electronic Widgets; Small Electronic Widgets; Transistorised Electronic Widgets; etc.
      ;-) – Rhys

      Reply to Rhys
  67. best coffee maker posted the following on December 6, 2010 at 3:06 pm.

    This is a very good advise especially when you are trying to get the concise keywords that you’re looking for.I like your idea.Thanks…

    Reply to best coffee maker
  68. Pingback from How to get Multiple Listings in Google « BizBlog

    [...] – briefly, use the site keyword in every post, and write supporting posts using all the longtailed keywords, and be sure that they are all interlinked [...]

  69. Panchakarma posted the following on January 17, 2011 at 6:05 pm.

    Your post is rocking and knowledgeable… I really appreciate the way you write . I would like to read more from you. Keep blogging.

    Reply to Panchakarma
  70. Marble Games posted the following on February 8, 2011 at 4:13 pm.

    Really this would be best an example of a long tail keyword. It helps to target a specific audience that your competitors might not have keyed in on.

    Reply to Marble Games
  71. Dating posted the following on February 26, 2011 at 3:26 pm.

    I think this would be best an example of a long tail keyword. The nicest thing you can say about the reviewer is that he is sadly lacking in sensitivity.

    Reply to Dating
  72. IT Outsourcing posted the following on March 2, 2011 at 11:07 am.

    Google’s keyword research tools were very helpful and free. I wonder what would be an SEO like without them. They are very useful in searching for the best core terms and keyword variations aka (LTKs)..

    Reply to IT Outsourcing
    1. Rhys posted the following on March 3, 2011 at 9:38 pm.

      @IT Outsourcing -

      and the keyword here is FREE!
      ;-) – Rhys

      Reply to Rhys
  73. Ron B. posted the following on June 11, 2011 at 8:15 am.

    Thanks for all the great tips! Does anyone know how accurate Google Keyword tool is?

    Reply to Ron B.
    1. Rhys posted the following on June 17, 2011 at 9:45 am.

      @Ron – Good question, I believe it to be accurate, because it produces believable results!
      :D – Rhys

      Reply to Rhys
  74. Ayesha posted the following on December 11, 2011 at 9:37 pm.

    For more effect SEO Social Media play a vital role. Over more than 300 social Media Networking sites a vibrant now a days which link back to your site upon bookmarking on them.

    Reply to Ayesha

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