How to Get Listed Twice in the Top Ten SERPs
(Double Listing)
- Getting 2 Birds with One Stone
I have a question from Mariam [Anti-aging Diets] wanting to know how to get listed twice in the top ten SERP’s. This is when you have your page in the top 10 and another listed page offset directly under it. This double listing is very cool [also classed as getting 2 birds with one stone].
- Use Identical Keywords
We will assume for the moment that you selected your niche and long-tailed keywords [LTK's] carefully and already have one page in the top ten SERPs. Then to repeat that, you have to optimize another page with the identical keywords and with an equal dose of linking authority, and internal site linking. For another slant on this read Griz’s take on it here Make Money For Beginners
- Double Listing – AKA, Double Indexing and Indented Listings

Double Listings are also known as Double Indexing and Indented Listings.
Double indexing can also refer to the situation where you have the same site listed twice, once as http://www.whatever and again without the www in the URL. A Double Listing with the indented listing directly below is the ideal. Another good example of getting a double listing in Google SERPs is this post from Lissie [search on Site Build it Scam Review] which opened up the whole topic of Scam Reviewing of affiliate products.
- Good SEO
Google ranks each page on it’s authority for the keyword being searched. This authority is made up of relevance, plus the authority and relevance of the incoming links to it. So to get onto that coveted top ten page you need to apply some SEO to your page and get your keyword coherence in place. That means placing your keywords correctly; getting your internal links set up as in “Rocket Your Site to No 1 in Google“; and setting up some quality backlinks, as in Grow Your Links Like an A-Lister.
- How to Monetize your Site
Finding out how to get listed twice in the top ten SERPs is a good step on the way to finding out how to Monetize your Site! Getting in the first five of the top ten will just about guarantee you get traffic, but doing it twice [double listing] will really guarantee it!

Tags: Double Indexing, Double Listings, getting two birds with one stone, Indented Listings, Keyword Coherence, long tailed keywords, LTKs, SEO, SERPS, Top Ten SERPs




Thanks so much – getting into the top ten has been hard enough – not having a second link there… you give me hope. Back to the grindstone.
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Reply to Fly Fishing Rainbow TroutIt is more difficult than you explain but it is a good starter
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Reply to musique electrothanks for explaining this. i have often see these “double listings” but did not know how they happened or what they were called.
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Reply to gre testThe one thing is if you already list well for one page why try and get second one listed for same keyword. I know it makes site get more traffic but that is usualy the same traffic not new people.
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Reply to freestuffI’m not sure how effective the doubling is in terms of traffic and conversions. I’d be curious to see some real numbers on sites that have achieved the doubling to see if it is worth the extra work.
Reply to Fly Fishing Rainbow Trout@ Freestuff @FFRTrout
I think the real advantage is that your link is perceived as more authoritative when doubled, therefore much more likely to be clicked than not. The added spin-off is that you are displacing one competitor down below the ‘fold’ too.
Reply to RhysHi Rhys,
Thanks so much for answering my question and the link! You’re right that it makes your site look so much more authoritative. It is funny though. I am up and down the first page of one of my niches which are double linked. I used to be 3-4 (top site is 1-2) Now I’m like 7-8 and the rest in between are only single linked so obviously I’m much more target oriented. Hmm, but I’m not sweating it. Just move on.
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Reply to Anti-aging DietsHi
Nice site, I found it via my friend (Andy Bailey) and his Fiddyp blog.
I think this is a very interesting article. My site gets a lot of this double headed results and I have never really know why, now I have a better idea.
I also agree with one of the other comments that says it makes the site look more authoritive in peoples eyes, if they see the same site twice in google, it makes it appear better. Well it does in my eyes anway.
Thanks for the article.
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Reply to Dave T@Dave
The really nice thing about this is that the second listing is often pulled up from way down in the SERPs, and thereby gets itself onto the top 10 page too! Great bonus!
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Reply to Rhys@Rhys
Is it possible do you think to get 3 on the first page in google?
Reply to Dave T@ Dave
That’s really pushing the envelope!
However, do a search for hide Adsense from social traffic and you will see I score the first four places out of 85k SERPs.
So I guess the answer to your question would be; Yes it is possible, but you need to use a different URL for the third and fourth pages. You can do this using a sub.domain I believe. E.G., MySite.com and Sub.MySite.com would not be considered to be the same site by the Google SERP algorithm.
Reply to RhysI have seen this working with Squidoo, hubpages and Ezinearticles. I have never seen this on a blog. But sure it looks a great idea to me. Indented listing….
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Reply to Onde Vai estar RonaldoThanks i notcied some sites with mutiple listings. I started doing some of your tips andnow havea few mutiple listings on a couple fo sites.
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Reply to Best etf funds listI definitely agree that getting a double listing is very advantageous. You are much more likely to get traffic from that keyword. If your site is tightly themed around a specific niche, you often get double listings naturally. You don’t have to do all of the link building all over again for the second page. As you mentioned in your reply, the second page does often get pulled up from deep in the rankings. So you really just need one strong page with a related page on the same website.
Reply to Cash BackYup loving this post, and all the comments that have been made. It’s a great thing to get 2 results in the search engines like Google.
I have managed once so far to get my sub domain blog mentioned twice and the actual domain itself on a google search so far. No idea how I did though?
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Reply to DaveTWhen your site has mutiple listing or better yet lists topics unde it it makes it seem like one of the top sites for that topic. Mutiple listing for urls can get alot more traffic for a site or blog. Good tips everyone should try to get some mutiple pages listed if they can.
Reply to T1 internetI’ve heard of people, who start 2 different websites for their company, promote both of them for the same keyword and then the first 2 results are practicaly for the same company (if people don’t like the first one they’ll probably immidiately click on the second one).
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Reply to PozycjonowanieNice tip. I never understood how sites had mutiple listings before. Thanks i have to try this and see if i can get some.
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Reply to powertoolsVery interesting post. These are the informations that I was looking for. Keywords are still the best weapon for optimisation for serps. Stay Awesome!
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Reply to IJ Stylesnice idea. like the fact you move other sites down in results so your site has less competition. i have to work on getting some pages listed twice and see how it effects sales.
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Reply to digital photographyLike the idea of using keyword terms already used to find site. Makes alot of sense and should bring in more search traffic. I have to check and see if i can use this on a few sites and what terms people find site with .
Reply to Radon testingInteresting idea. Your makimg 2 pages rank well for same term. I wonder if you put links to different post on each one so they help that post in seo makes more sense than same ones.
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Reply to freebeesThese results definitely stand out and seem to be easy enough to achieve in smaller niches – here is another good post on it .. Thanks for info.
http://www.hobo-web.co.uk/seo-blog/index.php/illustrating-google-double-listing-strategy
Reply to salt dough craftsMarvelous post never think about such great idea that listed in search engine at Twice by using such procedure, genius post.
Reply to Party Rentals FloridaGood post. I have a few page slisted twice did not even try but working on site and links helped me get them listed. I have to try looking and terms and make new pages that sounds interesting.
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Reply to RealestateUnique thinking about twice ranking can we create sub domain for the same to get twice ranking in serp or we can only use our main webpages of website.
Reply to Waterfront Homes FloridaThis is really a great thinking mate. Working on sub domains is also a great idea.
Reply to Link buildingGreat tricks for twice listing in top ten. I first time heard about it and it’s really fantastic idea. Thanks for good information.
Reply to Court ReportersVery good post. Most sites that use proper seo and linking do well with mutiple listings. I do look at terms people find site for and make new pages or new terms to help site in search results and it works good.
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Reply to houston web hostingGet listed on two keywords greatly beneficial for site, not an easy task to get listed twice in search engine. great tips for listed twice in search engines.
Reply to Sticker PrintersThanks that is a good idea. I will have to check what terms people find site with and try to get some mutiple pages listed for each one.
Reply to datingservicesInteresting idea. I will have to work on this on a few pages and see how it effects traffic. I like the fact that you list everything you need to read on this and how to do it thanks.
Reply to freeloanThanks i will have to see if i can get mutiple pages listed. Never tried this before sounds interesting and would like to see how it effects my website traffic.
Reply to coolsitesInteresting. I seen many time when i search on Google but i have no idea about it. Thanks for explain double listed and double indexing.
Reply to Management TrainingGood information about double listing in Google. I getting knowledge of double indexing to your post. Thanks.
Reply to IT ConsultingI like the idea but wonder if google will start to only list one page after awhile. I know they do list mutiple pages right now but i can see then changing this sooner or later.
Reply to Best websitesI think you could make second page with different offer or product so you have twice the things listed for sale. That way if people click both pages they have more options.
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Reply to RhysYou might be right, but we have to run with the rules as they are right now!
Yes i seen double indexing some sites but i have no idea about it. Thanks for information about it and i’ll try my site get listed twice in Google.
Reply to Chiropractor FLYes, I have done this and for one of my sites, I am the only on Googles front page to have a + sign below the double entry, then if you click it, my other pages from my site show. The later part was done solely with article marketing.
Good luck
Reply to cnc wood routingThat is an awesome trick! I could really see the potential in doing that, and the increase in traffic as a result! Now If I could just get that to work in yahoo, I’ll be set!
Till then,
Jean
Reply to used tiresIs it a cool technique to use Identical Keywords? I would like to shuffle the keywords and apply them in a different manner because I just recently read that every page should have it’s unique title and there must not be much duplication with keywords. Also not to over-use the same keyword, But I’ve also seen double listings very often so it could be okay in terms of search engines but one should use it properly.
Reply to Mark Testa@orange county mortgagesUnique strategies for listed twice in the top ranking. Thanks for informative post.
Reply to Salon ClearwaterHi,
Reply to SarahThanks for this helpful tip. Neither I made up a mind about this topic nor I was aware of it at all. Now I’ ll start to follow your hints.
Sarah´s last blog ..Hypothekendarlehen Rechner
Hunting 2 listings in google can be tricky and you can end up with just one listing, and likely with the less optimized page, on a lower position. So I suggest using similar, not identical, titles and keywords on more than one page, with links pointing to both pages.
Reply to raphaelraphael´s last blog ..The Hypnosis Protocol and Its 4 Stages
I’ve seen lots of sites doing this double listing. As an internet user, I still see myself going to the next indexed page of a particular site. Well, that’s plainly because, as a normal internet user before, I don’t have any idea about this double listing.
Reply to NicolasInteresting idea. I know being listed in top 5 will bring alot of traffic as long as the terms are searched for but i never thought about getting 2 pages listed for same term.
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Get twice listed will drive more traffic. Even though the possibility to receive the same visitor twice, it doesn’t matter. At least chances to create revenue are twice and better than one.
Reply to Alan DriscoOn a credit report can a debt be listed twice, by original lender and collection agent?
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Double Listing looks like fun.
Here, I was happy with one link and now it seems that I need two.
I just can’t seem to keep up with the latest fashion trends
Thanks for the insight – it’s time to go play.
Edie
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Third point of your post appealed to me the most. I also have this firm belief that a good SEO can make your site rank higher in the SERPs and i believed in this greatly.
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Its really amazing that your blog is ranked 1st & 2nd in Google for keyword phrase “How to get listed twice”. Such twice ranking for high searched keyword will do wonders for any website. Before I have seen websites 2 pages ranked for same term and I had no idea how they achieved that. But after reading this post, I at least know their secret. Thanks for such a detailed and well written post.
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[...] keyword-rich anchor text throughout your website. By doing this you will also be able to achieve double indexing in some cases for your [...]
Could you please explain how i would do this in googgle local maps for my business listing.
Reply to Murphys Law Roadside AssistanceIs is possable?Also is this still able since google has shaken uo trhe entire organic search category fields.
@MLRA
I don’t think you can because an address is unique, except maybe get one listing for the street address and the second for a Box number (Read this)
Don’t know about Google shake ups, but all my prime post keywords are still Number 1, Double Indexed, and Trust Ranked as well. So I must be doing something right
.
Reply to RhysHey, thanks for explain that.
Reply to Bratwurst RecipesYes I agree, this remind me of the old sentence: “Getting 2 Birds with One Stone”
I think that it is really a best succession about to Get Listed Twice in the Top Ten SERPs in this post with have a great article…
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@UGB
I agree; having really relevant content for your article is a major key in this.
Rhys
Reply to RhysSince there are million of websites in the world, it is really hard to get listed twice in the top 10, especially for the competitve niche. SEO is the most important tool to improve a site ranking.
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I am really surprised that more websites do not take advantage of this strategy. If you can dilute the SERP’s with your listings, you are pushing one more competitor to page #2 and you are likely to get much better click through rates.
Reply to Laptop BriefcaseNice analogy laptop briefcases, it was like, 2 birds in one stone, more listing for you, less visibility for your competitor.
Reply to Sikat Ang PinoyIndented listings are quite harder to achieve than what might others say. Seems like you really need to come up with a new post or idea, that will somewhat, connect to your already ranking word or phrase.
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@Sikat
I believe it happens most when you have a different post but with the same keywords
Rhys
Reply to RhysCould you please explain how i would do this in googgle local maps for my business listing.
Reply to Teknoloji haberleri@TH
Read the reply to Murphy above, this question is already answered!
– Rhys
Reply to RhysIf your site is tightly themed around a specific niche, you often get double listings naturally. You don’t have to do all of the link building all over again for the second page.
Reply to PozycjonowanieDo you follow Stompernet folks? They talked about this double listing thing in Google a couple of years back. If I remember correctly, the trick is to do internet link building on a page that you want double listed (ie. point a link from all of your internal webpages to that one single page.)
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