I have posted before on this subject, under the heading, How to Get Listed Twice in the Top Ten SERPs. Google has since changed its search algorithm, and the methods described in that post need to be updated. Under the old rules we would get a double (indented) listing, with a plus sign to expand that showed four more pages – thus you got the top 6 entries in the SERP.
- Top Nine Positions
The existing search result algorithm appears to make it even easier to get multiple listings. A search today for “Get Listed Twice in the Top Ten SERPs” shows my sites in the top 4 slots, and a plus sign, which when clicked expands to give me the top nine positions. That pushes all but one competitor off the front page – Whoopeeee! A more competitive search phrase; “How to Write the Perfect Post”; comes in at number 4 position, but still has the next 4 slots, plus the plus sign with 5 more, making a total of 9 SERPs +again.
- The Formula
To get these multiple listings in Google, you need to do this. Write at least two posts that are optimised for the same keyword, and be sure that they are linked internally. The content needs to be different, but the subject and the keywords the same. Use a strategy of “Keyword Coherence” to set out your keywords – briefly, use the site keyword in every post, and write supporting posts using all the longtailed keywords, and be sure that they are all interlinked internally.
- Include Keywords, LTKs, Categories, Titles and Links
Use a specific long tailed keyword for each post, but try to include related LTK’s as well. In this way you will get Google listing not just for the one page, but several pages because they include the LTKs and links to them too. Be sure to include the LTKs as tags, as well as in the titles and categories. This is my proven method of how to get mutiple listings in Google