How to Link to the Home Page

How to Link to the Home Page

Inserting a Link to the Home Page from every post is a valid part of onsite SEO (Search Engine Optimisation) – it is an essential part of Keyword Coherence, the interlinking of your site Keyword with all the  lesser LTK’s (Long tailed keywords) that are the basis of each post.  You do it to give power (link juice) to your site keyword, thus boosting its position in the rankings.  It makes it very plain to the search spiders that this is what your site is all about!

  • Put It In The Footer?

It can be hard to remember to manually insert a home page link, and it is not always easy to find a ‘natural’ looking place to insert this into your post.  So, what to do? Costa  from BloGigs suggests; “The easy, quick and surest way to achieving this is to leave a homepage link in your blog’s footer using the anchor text you want.”  Good theory, but I don’t like this idea very much – mainly because footer links don’t carry much weight.

  • My Solution.

Here is another solution.  Put a line of code on the single.php template, and, as Costa suggested,  insert a homepage link  using the appropriate anchor text; but put it in the body of the post, just before the “Comments”.  Doing this embeds the link in the body of the post, immediately after the end of your writing, but before all the “fluff” that forms the bulk of most comments. The search spiders will apportion quite a lot of weight to the link in this position.

  • How Do I do That?

Goto Dashboard/Appearance/Editor and open “single.php”. Search for this code :

</small>

</p>

and paste in this code after it:

<p style=”text-align:center;”><a  href=”http://MySite.com/category/home-page-post/” title=”Secondary Keywords….”>Anchor Text  includes Main Keyword………</a></p>

This code will insert your home page link after the credits, and directly before the comments.  Of course you will need to edit the code to display your own web-site URL and keywords.

  • Use POST.PHP (Works on Default Theme)

Use POST.PHP instead of doing this with PAGE.PHP and the links will appear on all the indexed single pages, but NOT on the home page where you are showing up to (say) 10 posts on the same page.

  • For 2010 Theme Do This:

Open single.php, search for “<div class=”entry-utility”>, and paste in the above code directly ABOVE it.. (Be sure that the quote marks are vertical, not slanted)

  • Whoopee….  300 Internal Links!
300 Internal Links

300 Internal Links (Pic @ evworld.com)

So there you are, the easy way to link to the home page from EVERY post.  Suppose you have 300 posts indexed, now suddenly you will have 300 internal links pointing to your Home Page, and every one with the correct site keyword as the anchor text.

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37 Responses to How to Link to the Home Page

  1. chemistry says:

    I used to have a problem regarding how to link a home page using blog commenting. I did self-study and searched the internet for help. Indeed i found help. Now just a confirmation or testimony of how it works, i am using it now. That’s what i do and i helps a lot. But the way this article is a great one. I would rate it 10. Its very helpful, hope those who needs some help there regarding this matter may find the answer they need here.

  2. Sarah says:

    I’m new in SEO and I know the value of dofollow external backlinks, but I don’t fully understand the value of internal links. I thought they are needed only to get indexed faster, but maybe there is some other kind of importance of internal links? And besides, normally we have a link to home page at the top of each post, isn’t it the same?

  3. Rhys says:

    @Sarah!

    Welcome to my Blog. You said; “…normally we have a link to home page at the top of each post”.
    If only this were so. It is anything but normal and this is what this post is setting out to encourage!
    I understand that the value of internal links is in giving more authority to each key word. It is fundamental to SEO logic that the SEs give more importance to keywords that are linked to, and from, other similiar articles.
    Keep Linkin’! – Rhys

    😉

  4. Rhys says:

    @Chemistry!

    Thank you for the kind words and for awarding me a “10”!

    I really appreciate the feedback.

    😀 – Rhys

  5. That is a well defined post.I am very impress with your blog.Hoping to find new updates from you.

  6. I have been doing SEO for a while and using post.php is one mega idea am going to buy from you. I have never given it much thought but its such a brilliant idea of getting valid internal links. Thank you for sharing.
    Thomsar@ food safety supervisor´s last blog post ..Most Popular Online Training

  7. Rhys says:

    @Thomsar

    One of my sites has jumped from PR2 to PR3 since I set this up on it. – Interesting!

    😎 – Rhys

  8. Really nice post as well, here always are great topics and helpful info Thanks for sharing
    Trumbull County Auditor´s last blog post ..Audits in accounting

  9. I don´t know if I should test this on a big site, because hundreds of links appearing so fast can harm my rankings.

    Maybe this technique is more appropriate for small sites, no?

    Jose

  10. Rhys says:

    @Jose!

    You said; “….hundreds of links appearing so fast can harm my rankings”.

    Don’t believe it. I recently put a new link in the footer to a site information (sitemap) page. This has the identical effect as this post, but I cannot believe it will attract a “penalty” just because it is on every page and therefore there are many of them. On the contrary, this is good site SEO as recommended by Google.

    😉 – Rhys

  11. Clare says:

    I agree that it helps to link to the homepage from each page of your site. I have a link in my header and footer so I don’t think I’ll be adding an extra one into content. Do you think these links carry as much value?
    Clare´s last blog post ..Putting the Penthesilea Strategy into action in 2011

  12. Rhys says:

    @Clare –
    No, I do not think links in the footer carry any real value. The accepted wisdom is that the FIRST link in the post carries the top weight.

    BTW – The link in the header is usually to the site, not the specific Home Page.

    😎 – Rhys

  13. Thank you for the useful tips about how to link to the home page. This is exactly what I was looking for a long time. I hope you will post again soon.

  14. I’m liking your site now sir… I’ve already found 3 interesting and informative articles in a row. Keep up and hoping to see more articles like this in the future.
    tarot reading´s last blog post ..For Your Head Only

  15. This tip for linking to your front page, is it for the WordPress software?
    Kids Craft Videos´s last blog post ..One Cutie Pie- an American Girl Doll Mini-Craft

  16. Rhys says:

    @Kids….

    Yep – Rhys

  17. Nathalie says:

    I don’t really agree with you here. Internal backlinks are important but you do have to keep things natural. Vary the anchor and the link placement a lot. Also insert your links in your article and you’ll see added benefits 🙂
    Nathalie´s last blog post ..Tips and tricks to relieve your damn eczema

  18. Sven Cooke says:

    Thanks for the information. I will try adding this to my site.

  19. Marcus says:

    Hey Rhys, thanks for this wonderful tip. Now I would need to implement this to my site. What a great way to increase a site’s presence online.

  20. Rhys says:

    @Nathalie –

    It is a matter of time use. Doing this gets you many ongoing links for almost no effort.

    😉 – Rhys

  21. Rhys says:

    @Nathalie –

    I do agree with you that we need the natural links you mention AS WELL as the home page links.

    😉 – Rhys

  22. Margaret says:

    Rhys, I will definitely have to try this out, especially after reading how your website jumped from PR2 to PR3 after adding these internal links. I’ve been stuck at PR1 at seemingly forever, I hope this will take me to the next level.

    -Margaret
    Margaret´s last blog post ..Disney Costumes

  23. Carry says:

    I don’t think the people here who are concerned about linking within their own site have to worry. Lots of internal linking is a good thing, and I don’t think that linking within your own site raises any flags with the search engines. Thanks for the detailed .php code. I have not done hardly any linking within http://www.lquillin.com, even though I know I need to do it. Cool that it actually raised your pagerank! Now this is just nit picky, but before I read any of your posts, I looked over the page, and having the “How to Monetize Your Site” right before the comments confused me a little. I will play around with maybe adding a “Comment” header as well so that it’s clear on my pages.

  24. Can you please explain how internal linking in the body got any effect for SE rank ? What about link in the menu ? isn’t it the same, internal linking to homepage from every page ?
    fotografer jakarta´s last blog post ..Teknik Fotografi (1) – Pemahaman Dasar

  25. Justine says:

    Hello Rhys!

    I’ll be applying all your advice to my blog site. Hopefully, It will really do help me a lot in building my site in something like that picture over there. haha… Thank you so your tips. Including those codes. I’ll be studying more about that.
    Justine´s last blog post ..online game

  26. Son Ju says:

    Visiting other blog sites by searching them in Market Samurai software and do some good comments and leave external links is the best way to earn more traffic that in internal links. But taking some time to build internal links is a good thing too. Let’s say… make 20 external links per day and 5 internal links in your blog posts. It will work out ok I think. What do you say Rhys?
    Son Ju´s last blog post ..How to be creative in making your flash game: Be a game artist.

  27. Dara says:

    Hi Rhys!

    I think you’re terms and all those linking stuff are really too technical for me. But I really want to learn how to make things work for the blog that I want to create soon and make money out of it. Especially those codes and .PHP computer languages. I have no complete idea. Can you redirect me to one of your basics?
    Dara´s last blog post ..Life Insurance: Is it really worth it?

  28. Nancy says:

    Thanks for sharing all the good advice! I never knew that there was all this that went on behind the scenes of blogging. It is a little complicated but thanks for explaining it really helps!
    Nancy´s last blog post ..Boat Flooring

  29. eqa says:

    Actually what I’ve done on my personal site is have it placed on the footer. I can’t say that it hasn’t done any good to me but I’m not satisfied with the result. Placing it before the comment box seems to be a good idea. Thank you so much for this idea.

  30. Rhys says:

    Hi Dara –

    Look at my latest post – “how to Blog’ How to SEO

    😎 – Rhys

  31. I’m not a big fan of putting links to the homepage in the footer. On my site I’ve just worked it into the text and images as applicable.

  32. Rhys says:

    @CarShip…….

    The whole point of the exercise is to cut out the work of placing manual links on every post!

    🙄 –
    Rhys

  33. I love this tip. So simple but so effective! And this is considered “legal” by Google standards, is it? I also put the links in the text and images but I like how this is sort of an automated way of doing that!

  34. aaron jones says:

    I like monetize your site. Putting a link to the home page is important. It can increase online traffic to the site and that is the target.

  35. Kredit says:

    Thanks for the tip. I knew this until now not yet. But there again you can see the WordPress simply endless and can be extended arbitrarily. This is also good I think of WordPress. But I do not like to play around on the code of WordPress. Maybe you could turn it into a small plug-in? So which one will not have to go with the code.

  36. semen says:

    Thank you so your tips. Including those codes. I’ll be studying more about that.

  37. mikey says:

    Should I use nofollow or dofollow? Any thoughts?
    Mikey

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