- Internet Marketing Business Models
In it’s simplest form internet marketing is to do with how to monetise your site. You may add some affiliate Google Adsense (pay per click) links, set up Google Adsense ads, or open up a simple e-Commerce site selling t-shirts or e-Books. Internet marketing, however, is to do with the whole deal and concerns every aspect of your site whether it be just a long-tail-keyword niche site, or a full on global sales empire.
- The Three Essential Tools
This site deals with SEO (search engine optimisation); web-site design; and with keyword coherence (a logical keyword strategy). We delve into things like Google Adsense, Blogger and WordPress too, but primarily it is those three tools that are discussed here on BizBlog.
- SEO, Site Design, and Keyword Coherence
SEO, web-site design, and keyword coherence are the keys to unlocking the MMO (make money online) potential of your site. It is really, really important to get those three basic site-building bricks cemented firmly in place. If you want to build a proper business, with an effective growth strategy, and the ability to keep growing, then make this your top priority.
- Is Content Really King?
There are some who trumpet the value of a particular aspect of site building, like “content is king”, or “backlinks are everything”, and yes, they are very important, but we believe that they are all secondary to the above 3 points. You could actually build a high traffic site with nonsense content if you get the other things right, and it could still work, but pertinent content would really launch it.
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“You could actually build a high traffic site with nonsense content…”
Gee, you must be talking about AskMen. The articles on that website are bland, and the linking structure they have is great for SEO, but horrible for readers.
..and yet they still get traffic or they wouldn’t be doing it.
Regardless, I resonate with you- content is king and eventually the search engines will find a way to make it a requirement to get good listings.
Reply to Mid Mo Mortgage.-= Mid Mo Mortgage´s last blog ..Jan 29 – Market Growth Surging As GDP Reports Forthcoming =-.
Eh, I think I’m one of the few people who actually enjoy articles on AskMen.
They don’t have the high page ranking unlike before, but I still visit the site anyways.
Reply to self storage cummingAgree with Mid Mo, AskMen is one of the most banal and dull websites. Its like a celebrity gossip site for grown men.
Reply to Heidi from Postal GoldIt´s a shame that almost anyone can manipulate the internet to get high traffic even though their content would hardly be considered fit to line the cats litter tray.
.-= Heidi from Postal Gold´s last blog ..Chrome might not pay – But Gold does! =-.
Very informative and insightful post. I agree with you, SEO, Site Design, and Keyword Coherence are all very important aspects that an internet marketer must learn to be successful online.
Reply to Table Tennis cover.-= Table Tennis cover´s last blog ..Outdoor Table Tennis Cover =-.
SEO is basically like a big puzzle. All of the pieces are important, and having some pieces in place without others in place will still get you somewhere, but the whole point is to get all of the pieces in place and to do it right. That’s when you really start seeing good results.
Reply to Toronto Movers.-= Toronto Movers´s last blog ..Regina Movers =-.
@TM
Thank you TM, you make my point for me very succinctly when you say; “the whole point is to get all of the pieces in place and to do it right!”.
Good one!
– Rhys
Reply to RhysThese are very generic internet marketing “tools”. There are so many branches to SEO that there is no singular strategy to be successful in it. I was expecting a more detailed list and more specific tools, but thank you for this post.
Reply to wainwright realtors roanoke va@wainwright realtors
Generic is right – that is the whole point, if you miss these, you miss the bus! It is so easy to get carried off by the rush for the latest trend, tool, technique, whatever, and actually neglect to lay down these basics.
– Rhys
Reply to RhysI definitely agree that a well-rounded approach is necessary. “Content is king”, for example, is generally true–you have to have great content. However, I have a number of friends who write incredibly well on their blogs, but they don’t know a thing about SEO. As a result, no one ever finds and reads their blogs!
Reply to Emma Smith@Emma
Thank you for underlining my point so succinctly! I visit so many nicely written and informative blogs that haven’t ever got a single comment added. It is so sad, I think, when bloggers put in all that effort of composition, then have no-one reading and sharing it.
All it takes is a little effort to understand the SEO basics, and after a while putting it all in place becomes automatic. It is mostly about having a coherent keyword structure and non-distracting and simple site navigation. Think about breaking your subject up into categories, then keeping every post “keyed” into a single category, and linked to related posts.
– Rhys
Reply to RhysThat is correct. For blogs to be read and appreciated it has to have meaningful content. The length does not matter at all, sometimes.
Reply to greg s.-= greg s ´s last blog ..Contact Us Now =-.
The whole keyword coherence thing is something that im just getting used to. Need all the info I can get. thanks for your post
Reply to Chris@Get Rid Of ClutterSame here, Chris. Just getting my feet wet so guides this certainly helps a lot.
Till then,
Jean
Reply to used tiresVery useful, thanks!
Reply to MoniqueThese Internet Marketing Tools are great. Your tipps are very helpful. In my opinion good content is the most important thing.
Reply to Haus und GartenI believe that content and keywords are the key. Nice article. Your blog is at my bookmarks now. Thanks
Reply to DiogoThanks for such a nice post. These tips are really helpful. Again thanks for sharing your knowledge with us. I found a lot of useful tips from this post. Keep blogging.
Reply to team national.-= team national´s last blog ..Release Notes: Nonprofit Program, Private Sharing, Streams =-.
Very informative and insightful post. I agree with you, SEO, Site Design, and Keyword Coherence are all very important aspects that an internet marketer must learn to be successful online.
Reply to Best ReviewYou know, I’ve worked with a ton of different clients who all claim to have the perfect solution for SEO, yet all of them are flawed in some regard. Too high of a keyword density for one…non-existent keywords for another. Gosh, it seems like the formula for perfection is full of nothing more than a lot of trial and error. A good site with good marketing and good maintenance will of course fair the best, but it’s a matter of getting all those things to work in coherence that seems to be the problem. I guess we all just have to keep trucking along in search of said perfection.
Reply to Heaveninteresting and informative post with us.SEO is the key towards building an effective website that would get a lot of hits and visitors. A website that nobody visits is useless so the challenge lies in leading Internet users to visit your website.thanks for sharing with us.thanks
Reply to Golf Course Advertising.-= Golf Course Advertising´s last blog ..Welcome to Bench Craft Company! =-.
Sorry but I have to disagree with you on content & links being secondary to seo, web design, and keyword coherence.
“You could actually build a high traffic site with nonsense content…” – yes, aggregation still has its uses, but monetizing with nonsense content is difficult.
Google is about presenting the most relevant content to searches, so yes, content will remain king.
Reply to passive income blogger.-= passive income blogger´s last blog ..How To Get Out Of The Rat Race =-.
Interesting discussion, from my experience Great content and SEO go hand in hand. Great content alone wont get you traffic, but neither will great SEO. But together your website will fly
Reply to Mike@Better My Relationship@Mike -
I couldn’t have put it better myself -Thanks.
– Rhys
Reply to Rhysпривет всем
Reply to Селитра аммиачнаяGreat source of information and knowledgebase! Would you mind if we shared this with our followers? Keep it up!
Reply to ViaGuru.-= ViaGuru´s last blog ..ViaGuru-PPC Advertising It Really Works Well =-.
Great point !It’s really useful.I like to read.I am sure that I will be following the tips given in this blog .Thanks a lot,for sharing such an awesome list.Keep blogging…
Reply to LanzaroteActually…so far as my experience goes…u practically do not need any backlinks to get good serp…believe me…i have created autoblog, with very focussed keyword base niche…it is very easy to rank them high on google…stuffed with spinned content (trash)…BUT, the bounce rate is pretty high from this sites…which actually delivers nothing…views never go beyond the home page…
Reply to Riju@SEMSo as far as my view goes…SEO without content is worthless effort.
.-= Riju@SEM´s last blog ..Keyword research, The basis of Search Engine Marketing =-.
“So as far as my view goes…SEO without content is worthless effort.”
Right on – Balance the two, and you’ll have a winner! –
– Rhys
Reply to RhysYeah pure linkbuilding is not good, you must also focus on the on page factor
Reply to VinsonYes, we could build site with nonsense content and get high traffic, but with high value texts it is easier.
Reply to Gabinet Kosmetyczny LodzI agree with you, you can actually build a high traffic site with nonsense content. People are advertising their traffic service on forums and message boards. This is crazy! These are most likely coming from computer bots and therefore not a good source of traffic.
Reply to The Rich Blog.-= The Rich Blog´s last blog ..Two Methods to Help You Fight Debt =-.
Once again, straight forward advice. I appreciate you blogs and I wish you had the time to write 2 a day. Thanks for the great advice.
Reply to Plano Real EstateI think the three essential tool you mentioned is certainly effective. It is vital that your site should possess keyword that are simple so that it would be of help on search engines. Web site design is a factor also that will entice visitors to visit and check out your site.
Reply to Garden Gazebo.-= Garden Gazebo´s last blog ..Social Media Tips: More Business Benefits =-.
Well put and thought out article. Your post is a revelation to every one. The good thing is, every web site owner is exercising this internet marketing strategies as they found it certainly effective. Keep going!:)
Reply to Water FeatureIs content really king? Well, yes and no. It’s important but backlinks really do play a big part
Reply to used tires.-= used tires´s last blog ..Fast Weight Loss – Is It Possible? =-.
I am still figuring out this backlinks thing whether dofollow or nofollow. Which one is better? Some people say dofollow is most important and others say it doesn’t matter. SEO with keywords sprinkled in to posts sometimes make very little sense to the human reader and yet get lots of traffic. I think it’s just a matter of experimenting to find out what works best.
Reply to Exercise for Seniors.-= Exercise for Seniors´s last blog ..Walking For Fun and Profit =-.
You are right, it’s amazing how keyword Coherence can take your site to 1st page. Content is also quite important. The less pics the better.
Reply to LuisContent is the king and the links pointing to it makes that king rule his empire.
I do believe that the three essential tools you discussed above must come in package. Meaning, no one or nothing should be set aside to really taste the success of MMO venture.
Reply to Ron.-= Ron´s last blog ..Webthesurfi Rugs Webdesign =-.
Already use this tool this is great compare to other tools available in the internet
Reply to Cheat Engine.-= Cheat Engine´s last blog ..Mass Effect 2 Kasumi Stolen Memory (PC) =-.
After reading this article i have decided to bring some changes in my marketing technique.
Reply to omega shippingNice article but I think the most important factor if someone wants to have traffic in the long run is to give something of real value to your visitors. If visitors find your content useful they will come back for more information and additionaly they will suggest it to their friends. In that way backlinks will be created organically with all the advantages that this give to SEO.
Reply to Opportunities.-= Opportunities´s last blog ..Build An Email List Without A Website =-.
@Opportunities
– Rhys
Reply to RhysYou said; “give something of real value to your visitors”. I couldn’t agree with you more!
SEO is essential but if you will observe the Google searches, most of them indexes what words are present in your content. It is important to polish content in our sites.
Reply to job postingsIt’s very important to use not only one marketing tool. It’s sure you will increase your traffic by respecting more than one marketing tool.
Reply to betwayYes content is the king, as long as it has a queen like SEO beside it.
Reply to forex demo account.-= forex demo account´s last blog ..Forex Demo Contest =-.
I resonate with you- content is king and eventually the search engines will find a way to make it a requirement to get good listings.
Reply to Dany Event Planning.-= Dany Event Planning´s last blog ..Make your events planned by an expert =-.
I found your blog really helpful. It’s useful for me. Keep writing! Thanks a lot for sharing this post with us.
Reply to Inventor TrainingI have a question for you, it has happened many a times when some large community blog sites have requested me to re-publish some of my posts, in that case, what is the picture if I re-publish my post as it is? Though it is done by me, then also it is content duplication – am I hurting myself? What is your opinion, should I take some time and re-write some portions of the article so that it doesn’t become a duplicate copy?
Google says there is no “penalty” for duplicate content, but SE ranking definitely gets affected, right? So what should I do so as not to hurt myself? If I give a link to my original post beneath the duplicate content, with a rel=canonical, will it help? Does rel=me have any importance here?
[I am talking about a non-English regional language which doesn't have enough content in the Internet, AdSense is also not available for that language. So we're trying to create content as much as possible.]
Reply to Florence.-= Florence´s last blog ..Google logo made with 884 photos, simply amazing =-.
Hi Florence –
UI commented about this above; “I have NEVER found a Google SERP that put a duplicate listing above my original text, so my experience is that duplicate listing hasn’t hurt me at all. Actually, I get a buzz out of seeing a full page of SERPs from other sites as well as mine, all quoting my work. Something about “imitation is the sincerest form of flattery” maybe??”
I suspect that the duplicate content thing is largely an internet myth. E.G search for the first line of my last post and Google returns 2 serps with a plus sign (expands to 4 – sometimes 6 more!); for my site plus nine other sites that have quoted all or part of the article. I’m flattered, and I can’t see any duplicate penalty in there anywhere, rather, a reward – which is multiple results that all go to boost the ‘juice’ of my chosen keywords! I usually try to embed a link to another page within my site, and this helps to keep my ‘original author’ attribution intact.
– Rhys
Reply to RhysThanks for this post. Its nice to see someone who does understand the essential areas that need to be covered with regards to internet marketing.
Reply to Leona Griffin.-= Leona Griffin´s last blog ..Google SEO – Top Companies & Prices =-.
For blogs to be read and appreciated it has to have meaningful content. The length does not matter at all, sometimes.
Reply to Engrape Financier.-= Engrape Financier ´s last blog ..Using the Internet for Engrape Financier =-.
SEO is the one that is going to bring organic traffic to our site. No matter how great is your content, if there are no organic/targeted traffic that flows into your site, you won’t make money.
Reply to Wealth MastersGoogle says there is no “penalty” for duplicate content, but SE ranking definitely gets affected, right? So what should I do so as not to hurt myself?
Reply to wordpress seo.-= wordpress seo´s last blog ..WordPress seo temaları =-.
@WPSEO
I have NEVER found a Google SERP that put a duplicate listing above my original text, so my experience is that duplicate listing hasn’t hurt me at all. Actually, I get a buzz out of seeing a full page of SERPs from other sites as well as mine, all quoting my work. Something about “imitation is the sincerest form of flattery” maybe??
– Rhys
Reply to RhysThis post is full of interesting content for internet marketing. I’m gonna try these tools out and verify. Thank you for this wonderful post!
Reply to Engrape Financier.-= Engrape Financier´s last blog ..Remarks =-.
duplicate content is a bit unfair. Those sites that have a higher PR tend to survive google’s wrath
Reply to seo outsourcingI have tried to do these very things. It has not brought me the traffic, I would have hoped for. I am still trying to tweek my sites. This is the reason that I am searching the web for help. I feel like I have come along way, but still have alot to learn. Thanks for the help.
Reply to PamYour writing’s great thanks for the information you post is very interesting for me to follow, perhaps I should say thank you for all the things you write is so nice. Keep blogging.
Reply to dentistry problem videosThese marketing tools are very generic marketing tools for SEO and content and keywords are the key of importance your Website.
Reply to Car BrokerI believe you are right about the back links, but how do you get the really good back links? I have heard that some back links give you a better back link, what ever that is. I will keep reading and try to figure it out. Love your site. It has been a great help.
Reply to Sarah @ small chest freezerThe tools make easy for seo work, the tools which you are provided are more important.
Reply to www.gallery67.comThe biggest thing that helped me become an authority on my chosen subject, is really becoming a genuine expert giving visitors useful information on whatever it is they are interested in.
Try and get some of your articles syndicated to more authouritive sites.
Reply to La ZagaletaLa Zagaleta´s last [type] ..The La Zagaleta Property Market
wow!! really? I just read that you have nonsense content with a high traffic.. Your post really helps me..thank you so much for such a great information…I must have to work on those three important things you tackled about…
Reply to celine@harley davidson handlebarsceline@harley davidson handlebars´s last [type] ..Custom Harley handlebars- Wire them internally
[...] Each article [post] features a particular keyword, and than talks about the long-tailed keywords that belong to it. The prime post keyword is related to the preceeding post prime keyword and strengthens it. So if your first post was about SEO, then the next post might be about GOOGLE, and the one after that about SURFERS – all related subjects – all building keyword strength. And all to do with SEO, Site Design, and Keyword Coherence. [...]
The things you mentioned was quite a help…but how can I make money from my site to cover my hosting costs or even make significant revenue from my site or blog..?
Reply to Calgary Web DesignI have been told that “content is king” but if you have the worlds most amazing content and noone can find it then it does not matter. Then again you could have rubbish content and as long as people link to it you win. I guess it is a balance of the two.
Reply to CraigCraig´s last [type] ..Do You Love to Play Bingo
Great advice. I agree Keyword choice is key over content, but good content always helps. thanks for the post
Reply to IT infrastructureThese Internet Marketing Tools are great. Your tips are very helpful. Thank you for sharing your knowledge with us. I found a lot of useful tips from this post. Keep blogging.
Reply to hotels in looeThanks for sharing such an informative post. Internet marketing tools helps to do the seo work easier and faster. Keep up the good work.
Reply to Indian seo companyI really wanted to know more about web designing. I have tried different basic tutorial on dreamweaver and Photoshop but I think I need to learn more to really apply all the things that I have learned.
Reply to Kirsty LavierKirsty Lavier´s last [type] ..XCart Review
This is a great insight on how the basics of Internet Marketing can really be game changing. Most of my posts revolve around the same principle.
Reply to Web StrategyVery informative and insightful post. I agree with you, SEO, Site Design, and Keyword Coherence are all very important aspects that an internet marketer must learn to be successful online.
Reply to Webdinamico FabioSo long tail keyword versus short tail. I personally think that a mixture of both are good. But keywords are nothing if you have a bad website or your content is off KEY.
Engaging content will get people coming back to your site and creating backlinks to your site, which will only encourage others to visit and do the same which will ultimately boost your search engine rankings.
Reply to Gayle Pearson