The Perfect Post
My golden rules for writing the Perfect Post are:
- Keep it as short as possible
- Use white space and bullet points
- Always include a graphic!
And I should mention the platinum rules too – Start and end with the keyword/keyphrase; and don’t forget the anchor text links!
- KISS! (Keep it Simple Sir)
You want to strike the happy balance between covering all the bases and saying too much. The net has conditioned us to speed read, and scan pages to quickly pick out the ‘meaty bits’. If your readers can’t do this they will mostly just click away and go and find a site that offers these features.
- Only NERDS and NOOBS use Dark Backgrounds
Bullet Points and white space are really important for scanning the page to quickly get to the info we are looking for. Small chunks of text, with easily understood headings are essential for fast surfing. If you capture the readers interest in those first 12 seconds, they will surely read on and get to the rest of your site; but NOT if they get bored with big slabs of type. Always use easily read type, like Arial, and NEVER use dark backgrounds.
- Get Traffic From Pic’s
The whole Web is a graphic experience, and for this reason I always use a graphic. We home in on the pictures when we are scanning, so try to make the picture as relevant as you can. Google sends me lots of traffic from my pics too! Make sure that the header immediately above the pic, the jpg name, the pic title and the ALT text ALL USE THE SAME KEYWORDS, to get Google listings for it.
- Keywords and Links and Tags
Build in your keywords like this. If your post is about “the Perfect Post”, then use that phrase in the title, again in BOLD or EM in the first sentence, and again in the last paragraph. Be sure to link to a keyword on one of your internal SEO pages, one that will reinforce the message, and to your site theme keywords too. I see lots of my traffic searches coming from tags, sometimes more than come from the regular listings, so DO NOT forget to use tags. I include six to ten if I can.
- Proof of this “Perfect Post”
as the screenshot shows – the keyphrase “write the Perfect Post” shows up as number 1 out of 74,000,000 SERPs only an hour after being posted! Use these simple rules and you too will soon be writing the Perfect Post!