• Link to every one of your supporting pages from the index page

Be sure to use the long tailed keyword(ltk) as the anchor text. You did use the ltk as the theme for each supporting page , Right? Not sure what I’m on about here? – take a look at the most authoritative article on the internet on this subject here.

• Anchor Text

Link back to the index page using the site keyword as the anchor text. Do this on every supporting page and repeat the link in the footer as well.

• Building Keyword Strength

Doing this internal linking properly is a vital part of building keyword strength (keyword coherence), where the site keyword supports the ltk’s and the ltk’s each strengthen the site keyword’s influence on your site rank, so you can rocket YOUR site to No 1 in Google.