• Keywords Defined

The logic with keywords is that Google will define your site by detecting keywords, then show it in the SERPs to other searchers using those keywords as references.  So if your post is all about SEO for blogs, then the prime keyword is SEO, and the first longtailed keyword is BLOG SEO. This is the basis of your keyword structure.  SEO is the head, BLOG SEO is the back-bone, and all the other related terms like,  KEYWORD, SEARCH, GOOGLE, and SURFER are “dem Bones that walk all around” as your site [keyword] skeleton. Keyword Coherence, therefore, is the art of making a strong skeleton [framework] of keywords; keywords that all point to each other and build each other up.

• Keyword Connections

Each article [post] features a particular keyword, and than talks about the long-tailed keywords that belong to it. The prime post keyword is related to the preceeding post prime keyword and strengthens it. So if your first post was about SEO, then the next post might be about GOOGLE, and the one after that about SURFERS – all related subjects – all building keyword strength. And all to do with SEO, Site Design, and Keyword Coherence.

• Keyword Linking

Keyword Coherence is further strengthened by linking.  To Maxinize your Site post about SEO, you would link the keyword GOOGLE to the next post (about Google), and in that post you would link your SEO keyword back to the previous post about SEO. This web of links that you create, each keyword linked back to it’s parent, and linked forward to it’s child [long-tail], is the internal component of “Keyword Juice” – it is the “internal linking”.  The other element is “external linking”, where you link to other related websites; and they in turn link back to you. This is the process known as “Back-Linking“‘

Simple SEO for WordPress

There a few really simple things you can do to make your blog ‘bounce’ up the rankings to be that magic Number 1 in the Google SERPs.

• Check your dashboard settings and be sure that in:

1. Settings/Privacy you have “I would like my blog to be visible to everyone” checked.
2. Settings/Writing you have “Atom Publishing Protocol” and “XML-RPC” enabled; and that there is at least one reference like  “http://rpc.pingomatic.com/” showing in the “UpDate Services” window.
3. Settings/Permalinks you need to have “Custom Structure” set as “/%category%/%postname%/”

• Keywords and Key-Phrases

Be sure that your site keyword appears in the Blog Title, in the Blog description, and hopefully also in the URL.  Use it too as your prime category name, and use your next most important keywords as the other category names.

If your site is about various wifi widgets then the ideal URL for your post about antennas should then look like this:

http://widgetfactory.com/wifi-widgets/G3-wifi-widget-antennas/

Your vital keywords have appeared in the URL(widget), in the category (wifiwidgets) and in the postname (G3 wifi widget antennas).  These are worth great karma, and of course even more link ‘juice’ is added when they are used as the ‘anchor text’ in links back to your site.

• Internal Linking

Write your first post with your prime keyword as the subject, and link back to it from your subsequent posts. You can also link from it to “longtailed (subsidiary) keywords” that appear in later posts.  This ‘internal’ link structure (I call this keyword coherence ‘site synergy’) is important because it adds to the ‘authority’ of your keyword and will net you extra SERPs for each search term as your site grows.

• Back-Links or External Linking

Back-Links or External Linking is the single most important factor in your site SERP performance.  The easy way is to find and utilize the value of CommentLuv sites to raise quality keyword anchored links, or you can use one of the tools that locate high PR do-follow blogs. Whatever you do, try for anchored links from ‘authority’ sites – preferably those with good PR.

• Post Structure

Use your keyword (or key phrase) in your Post Title, again (in BOLD) in your opening paragraph; and in the closing par. You can use it once more in a short post, but probably not more than once a paragraph.  If there is an “English” spelling, or alternative spelling (e.g. check-cheque) use that too, as well as any synonyms you know of .  Keep the post on topic for added authority, and you can also link to recognized authority sites. Weave in any associated long-tailed keywords with appropriate links to posts that discuss them.

• Double Indexing and Tags
  

A second post on the same topic with the same keyword in it will get you a “Double Listing” in Google. This looks impressive to surfers, and also pushes one of your competitors off the top 10 page. Don’t forget to add a tag for your keyword in the post, as well as tags for the other important long-tailed (LTK’s) keywords.  Google indexes WP tags as well as post titles and links, so that is an extra result for each keyword. Get this simple SEO for Word Press right and you will  be able to rocket your site to No 1 in Google

• Site synergy:

One way to grow your links like an A-Lister is to use your natural site synergy and refine your link quality so that the best links ‘rise to the top’.  What do I mean by that? I mean that we ought to deliberately seek out and propagate links with  sites that are keyword related to our own. We are more likely to get a good back-link when we post on a ‘related’ site than when we comment on totally unrelated blogs. The ‘strength’  such a link offers is well worth the effort of getting it.

• Combine With Other Sites:

Justin Briggs has written this article recommending that you Gang Bang your Competition into Submission, making the point that in unity lies strength; that we can combine with other sites related to ours, and the resulting strength is greater than the input of the individual parts. Ask yourself  this; if A-Listers do it; then shouldn’t you fall in line too and then expect similiar benefits?

• Get ‘Hot’ Leads:

It seems to me that by seeking out and comment linking on related sites we are also doing just what Justin suggests. I’m happy when I get traffic from such sites because that traffic is pre-disposed to agree with my site’s message – these surfers are already interested in my general theme when they arrive, so they are more likely to become a contributory part of the site than to just click away and disappear.

• Plant Wisely:

To complete the analogy, we grow our links, not by sprinkling comments everywhere, but by planting them in fertile ground. I.E., ground that will produce quality backlinks.  The whole point of ‘growing’ is to get back more than you planted, thus creating synergy. So bookmark authorative related sites that will add to yours and try to support them with encouraging and constructive comment; then you too will  ‘grow your links like an A-Lister’ so that now you can have a top money-making blog.