Posts Tagged ‘Keyword Coherence’

The Three Essential Internet Marketing Tools

Saturday, January 30th, 2010
  • Internet Marketing Business Models

In it’s simplest form internet marketing is to do with how to monetise your site.  You may add some affiliate Google Adsense (pay per click) links, set up Google Adsense ads, or open up a simple e-Commerce site selling t-shirts or e-Books.  Internet marketing, however, is to do with the whole deal and concerns every aspect of your site whether it be just a long-tail-keyword niche site, or a full on global sales empire.

  • The Three Essential Tools

Three Essential Internet Marketing ToolsThis site deals with SEO (search engine optimisation); web-site design; and with keyword coherence (a logical keyword strategy).  We delve into things like Google Adsense, Blogger and WordPress too, but primarily it is those three tools that are discussed here on BizBlog.

  • SEO, Site Design, and Keyword Coherence

SEO, web-site design, and keyword coherence are the keys to unlocking the MMO (make money online) potential of your site. It is really, really important to get those three basic site-building bricks cemented firmly in place.  If you want to build a proper business, with an effective growth strategy, and the ability to keep growing, then make this your top priority.

  • Is Content Really King?

There are some who trumpet the value of a particular aspect of site building, like “content is king”, or “backlinks are everything”, and yes, they are very important, but we believe that they are all secondary to the above 3 points. You could actually build a high traffic site with nonsense content if you get the other things right, and it could still work, but pertinent content would really launch it.

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Posted in Monetize Your Site, SEO | 25 Comments »

How to Get Listed Twice in the Top Ten SERPs

Tuesday, March 31st, 2009

How to Get Listed Twice in the Top Ten SERPs

(Double Listing)

  • Getting 2 Birds with One Stone

Getting 2 Birds With One Stone

I have a question from Mariam [Anti-aging Diets] wanting to know how to get listed twice in the top ten SERP’s.  This is when you have your page in the top 10 and another listed page offset directly under it. This double listing is very cool [also classed as getting 2 birds with one stone].

  • Use Identical Keywords

We will assume for the moment that you selected your niche and long-tailed keywords [LTK's] carefully and already have one page in the top ten SERPs.  Then to repeat that, you have to optimize another page with the identical keywords and with an equal dose of linking authority, and  internal site linking. For another slant on this read Griz’s take on it here Make Money For Beginners

  • Double  Listing – AKA, Double Indexing and Indented Listings

Double Listing
Double Listings are also known as Double Indexing and Indented Listings.
Double indexing can also refer to the situation where you have the same site listed twice, once as http://www.whatever  and again without the www in the URL. A Double Listing with the indented listing directly below is the ideal. Another good example of getting a double listing in Google SERPs is this post from Lissie [search on Site Build it Scam Review] which opened up the whole topic of Scam Reviewing of affiliate products.

  • Good SEO

Google ranks each page on it’s authority for the keyword being searched.  This authority is made up of relevance, plus the authority and relevance of the incoming links to it. So to get onto that coveted top ten page you need to apply some SEO to your page and get your keyword coherence in place.  That means placing your keywords correctly; getting your internal links set up as in “Rocket Your Site to No 1 in Google“; and setting up some quality backlinks, as in  Grow Your Links Like an A-Lister.

Click to enlarge

Click to enlarge

Finding out how to get listed twice in the top ten SERPs is a good step on the way to finding out how to Monetize your Site! Getting in the first five of the top ten will just about guarantee you get traffic, but doing it twice [double listing] will really guarantee it!

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Posted in SEO | 67 Comments »

How To Find Long Tailed Keywords

Wednesday, March 18th, 2009

How To Find Long Tailed Keywords (LTK’s)

Long Tailed Keywords

The recipe for ‘how to find Long Tailed Keywords’ is not hard to make up. You take the Google adWords tool, blend in your own site stats, and then mix with a splash of common sense.

  • Choose your Niche Keyword

Find your Niche Keyword – either a term (word or phrase) that is relevant to what you do (for an established site), or one that nobody else is majoring on (for a new site). The base formula to select such a term is High Daily Searches +  Strong Advertiser Competition + Low SERP Competition.

  • The Starting Point

Start by going to the https://adwords.google.com/select/KeywordTool to find Long Tailed Keywords and entering your niche keyword. Pick relevant supporting keywords (LTK’s) with lots of Searches and good Ad competition, and then use these LTK’s liberally in your pages.

  • UPDATE!

There is a new tool out now you can use for this.  See a post on the Google Wonder Wheel here

And an even newer post here

  • Refine your Choices

As time goes on, keep track of what is happening in your own site statistics with search term popularity.  Terms that recur often are good, and deserve a page (post) of their own.  If a term shows up often, you can deduce that Google recognizes your site as authoritative for that term, and that users are actively searching for it, this combination gives you site synergy, so cash in!

  • Tips for the Wise

Lock your keyword strategy in to your linking strategy (Rocket your site to No 1 on Google) to achieve site synergy. I call this formula Keyword Coherence – just a fancy term for ‘Getting all Your Ducks in a Row’!.

Homogenize your portfolio, by setting up new niches that complement and add to your existing main site (back-linking then earns more ‘juice’ !).

Don’t monetize pages for terms that have high traffic, but no (or very low) Ad competition. It is not worth the risk of getting ’smart priced’, just milk the traffic with links that point to something that does make income.

Do remember to use your LTKs in the ‘tags’ of your posts too!

Use all of the above to discover how to find Long Tailed Keywords!

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Posted in Keywords | 53 Comments »

Maximize SEO like a ‘Pro’

Thursday, July 10th, 2008

Discover this simple trick to

Maximize SEO like a ‘Pro’ and Monetize your Web Site

How to:

What you do is so easy – just have a quiet look in your stats for the Search Terms Google used to send you your visitors. When you see a certain keyword or phrase recurring, you seize on it and write a ‘landing page’ for that term and you have started the process of maximizing your SEO like a ‘Pro’.

  • Dead Easy….

The logic is so simple – Google already believes your site is relevant to that term, or they wouldn’t have sent that surfer to you, so all you will be doing is strengthening that belief!!! Try it – it works, and within days……

I think it is the most sweet thought ever, that Google defines your site’s long-tailed keywords for you, and all you need to do is recognize that and take advantage of it. How cool is that?

  • Site Synergy

This becomes ‘Site Synergy’, and is a self energizing process. The more you integrate Google’s search results, the more Google will send you clients, the more ltk’s Google will find, the more your traffic will grow, and the more you will maximize SEO like a ‘Pro’.

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Posted in Monetize Your Site, SEO | 9 Comments »

Here’s a Quick Way to Rocket Your Site to No 1 in Google

Thursday, July 10th, 2008

Rocket Your Site to No 1 in Google

Number 1 on Google

  • No 1 in Google

Right, so your site is currently ranking umpty hundred and two in the Google Results Page – so how are you going to rocket your site to No 1 in Google

Fix Your Internal links.
Here’s the secret recipe to build your keyword coherence and make the whole thing hang together.

  • Link to every one of your supporting pages from the index page

Be sure to use the long tailed keyword(ltk) as the anchor text. You did use the ltk as the theme for each supporting page , Right? Not sure what I’m on about here? – take a look at the most authoritative article on the internet on this subject here.

  • Anchor Text

Link back to the index page using the site keyword as the anchor text. Do this on every supporting page and repeat the link in the footer as well.

  • Building Keyword Strength

Doing this internal linking properly is a vital part of building keyword strength (keyword coherence), where the site keyword supports the ltk’s and the ltk’s each strengthen the site keyword’s influence on your site rank, so you can rocket YOUR site to No 1 in Google.

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Posted in Monetize Your Site, SEO | 54 Comments »