Inserting a Link to the Home Page from every post is a valid part of onsite SEO (Search Engine Optimisation) – it is an essential part of Keyword Coherence, the interlinking of your site Keyword with all the  lesser LTK’s (Long tailed keywords) that are the basis of each post.  You do it to give power (link juice) to your site keyword, thus boosting its position in the rankings.  It makes it very plain to the search spiders that this is what your site is all about!

• Put It In The Footer?

It can be hard to remember to manually insert a home page link, and it is not always easy to find a ‘natural’ looking place to insert this into your post.  So, what to do? Costa  from BloGigs suggests; “The easy, quick and surest way to achieving this is to leave a homepage link in your blog’s footer using the anchor text you want.“  Good theory, but I don’t like this idea very much – mainly because footer links don’t carry much weight.

• My Solution.

Here is another solution.  Put a line of code on the single.php template, and, as Costa suggested,  insert a homepage link  using the appropriate anchor text; but put it in the body of the post, just before the “Comments”.  Doing this embeds the link in the body of the post, immediately after the end of your writing, but before all the “fluff” that forms the bulk of most comments. The search spiders will apportion quite a lot of weight to the link in this position.

• How Do I do That?

Goto Dashboard/Appearance/Editor and open “single.php”. Search for this code :

</small>

</p>

and paste in this code after it:

<p style=”text-align:center;”><a  href=”http://MySite.com/category/home-page-post/” title=”Secondary Keywords….”>Anchor Text  includes Main Keyword………</a></p>

This code will insert your home page link after the credits, and directly before the comments.  Of course you will need to edit the code to display your own web-site URL and keywords.

• Use POST.PHP (Works on Default Theme)
  

Use POST.PHP instead of doing this with PAGE.PHP and the links will appear on all the indexed single pages, but NOT on the home page where you are showing up to (say) 10 posts on the same page.

• For 2010 Theme Do This:

Open single.php, search for “<div class=”entry-utility”>“, and paste in the above code directly ABOVE it.. (Be sure that the quote marks are vertical, not slanted)

• Whoopee….  300 Internal Links!

300 Internal Links (Pic @ evworld.com)

So there you are, the easy way to link to the home page from EVERY post.  Suppose you have 300 posts indexed, now suddenly you will have 300 internal links pointing to your Home Page, and every one with the correct site keyword as the anchor text.

]]> http://biznz.org/monetize-your-site/how-to-link-to-the-home-page/feed/ 37 http://biznz.org/monetize-your-site/how-to-get-multiple-listings-in-google/ http://biznz.org/monetize-your-site/how-to-get-multiple-listings-in-google/#comments Mon, 20 Dec 2010 12:08:27 +0000 Rhys http://biznz.org/?p=442 Continue reading →]]>

How to get Multiple Listings in Google

I have posted before on this subject, under the heading, How to Get Listed Twice in the Top Ten SERPs.  Google has since changed its search algorithm, and the methods described in that post need to be updated.  Under the old rules we would get a double (indented) listing, with a plus sign to expand that showed four more pages – thus you got the top 6 entries in the SERP.

• Top Nine Positions

The existing search result algorithm appears to make it even easier to get multiple listings.  A search  today for “Get Listed Twice in the Top Ten SERPs” shows my sites in the top 4 slots, and a plus sign, which when clicked expands to give me the top nine positions. That pushes all but one competitor off the front page – Whoopeeee!  A more competitive search phrase; “How to Write the Perfect Post”; comes in at number 4 position, but still has the next 4 slots, plus the plus sign with 5 more, making a total of 9 SERPs +again.

• The Formula

To get these multiple listings in Google, you need to do this. Write at least two posts that are optimised for the same keyword, and be sure that they are linked internally.  The content needs to be different, but the subject and the keywords the same. Use a strategy of “Keyword Coherence” to set out your keywords – briefly, use the site keyword in every post, and write supporting posts using all the longtailed keywords, and be sure that they are all interlinked internally.

• Include Keywords, LTKs, Categories, Titles and Links

Use a specific long tailed keyword for each post, but try to include related LTK’s as well.  In this way you will get Google listing not just for the one page, but several pages because they include the LTKs and links to them too.  Be sure to include the LTKs as tags, as well as in the titles and categories. This is my proven method of how to get mutiple listings in Google

• Keywords Defined

The logic with keywords is that Google will define your site by detecting keywords, then show it in the SERPs to other searchers using those keywords as references.  So if your post is all about SEO for blogs, then the prime keyword is SEO, and the first longtailed keyword is BLOG SEO. This is the basis of your keyword structure.  SEO is the head, BLOG SEO is the back-bone, and all the other related terms like,  KEYWORD, SEARCH, GOOGLE, and SURFER are “dem Bones that walk all around” as your site [keyword] skeleton. Keyword Coherence, therefore, is the art of making a strong skeleton [framework] of keywords; keywords that all point to each other and build each other up.

• Keyword Connections

Each article [post] features a particular keyword, and than talks about the long-tailed keywords that belong to it. The prime post keyword is related to the preceeding post prime keyword and strengthens it. So if your first post was about SEO, then the next post might be about GOOGLE, and the one after that about SURFERS – all related subjects – all building keyword strength. And all to do with SEO, Site Design, and Keyword Coherence.

• Keyword Linking

Keyword Coherence is further strengthened by linking.  To Maxinize your Site post about SEO, you would link the keyword GOOGLE to the next post (about Google), and in that post you would link your SEO keyword back to the previous post about SEO. This web of links that you create, each keyword linked back to it’s parent, and linked forward to it’s child [long-tail], is the internal component of “Keyword Juice” – it is the “internal linking”.  The other element is “external linking”, where you link to other related websites; and they in turn link back to you. This is the process known as “Back-Linking“‘

In it’s simplest form internet marketing is to do with how to monetise your site.  You may add some affiliate Google Adsense (pay per click) links, set up Google Adsense ads, or open up a simple e-Commerce site selling t-shirts or e-Books.  Internet marketing, however, is to do with the whole deal and concerns every aspect of your site whether it be just a long-tail-keyword niche site, or a full on global sales empire.

• The Three Essential Tools

This site deals with SEO (search engine optimisation); web-site design; and with keyword coherence (a logical keyword strategy).  We delve into things like Google Adsense, Blogger and WordPress too, but primarily it is those three tools that are discussed here on BizBlog.

• SEO, Site Design, and Keyword Coherence

SEO, web-site design, and keyword coherence are the keys to unlocking the MMO (make money online) potential of your site. It is really, really important to get those three basic site-building bricks cemented firmly in place.  If you want to build a proper business, with an effective growth strategy, and the ability to keep growing, then make this your top priority.

• Is Content Really King?

There are some who trumpet the value of a particular aspect of site building, like “content is king”, or “backlinks are everything”, and yes, they are very important, but we believe that they are all secondary to the above 3 points. You could actually build a high traffic site with nonsense content if you get the other things right, and it could still work, but pertinent content would really launch it.

(Double Listing)

• UPDATE:

Google has changed the rules and this info is now outdated – See the latest post here

• Getting 2 Birds with One Stone

I have a question from Mariam [Anti-aging Diets] wanting to know how to get listed twice in the top ten SERP’s.  This is when you have your page in the top 10 and another listed page offset directly under it. This double listing is very cool [also classed as getting 2 birds with one stone].

• Use Identical Keywords

We will assume for the moment that you selected your niche and long-tailed keywords [LTK's] carefully and already have one page in the top ten SERPs.  Then to repeat that, you have to optimize another page with the identical keywords and with an equal dose of linking authority, and  internal site linking. For another slant on this read Griz’s take on it here Make Money For Beginners

• Double  Listing – AKA, Double Indexing and Indented Listings

Double Listings are also known as Double Indexing and Indented Listings.
Double indexing can also refer to the situation where you have the same site listed twice, once as http://www.whatever  and again without the www in the URL. A Double Listing with the indented listing directly below is the ideal. Another good example of getting a double listing in Google SERPs is this post from Lissie [search on Site Build it Scam Review] which opened up the whole topic of Scam Reviewing of affiliate products.

• Good SEO

Google ranks each page on it’s authority for the keyword being searched.  This authority is made up of relevance, plus the authority and relevance of the incoming links to it. So to get onto that coveted top ten page you need to apply some SEO to your page and get your keyword coherence in place.  That means placing your keywords correctly; getting your internal links set up as in “Rocket Your Site to No 1 in Google“; and setting up some quality backlinks, as in  Grow Your Links Like an A-Lister.

Click to enlarge

• How to Monetize your Site

Finding out how to get listed twice in the top ten SERPs is a good step on the way to finding out how to Monetize your Site! Getting in the first five of the top ten will just about guarantee you get traffic, but doing it twice [double listing] will really guarantee it!

The recipe for ‘how to find Long Tailed Keywords’ is not hard to make up. You take the Google adWords tool, blend in your own site stats, and then mix with a splash of common sense.

• Choose your Niche Keyword

Find your Niche Keyword – either a term (word or phrase) that is relevant to what you do (for an established site), or one that nobody else is majoring on (for a new site). The base formula to select such a term is High Daily Searches +  Strong Advertiser Competition + Low SERP Competition.

• The Starting Point

Start by going to the https://adwords.google.com/select/KeywordTool to find Long Tailed Keywords and entering your niche keyword. Pick relevant supporting keywords (LTK’s) with lots of Searches and good Ad competition, and then use these LTK’s liberally in your pages.

• UPDATE!

There is a new tool out now you can use for this.  See a post on the Google Wonder Wheel here

And an even newer post here

• Refine your Choices

As time goes on, keep track of what is happening in your own site statistics with search term popularity.  Terms that recur often are good, and deserve a page (post) of their own.  If a term shows up often, you can deduce that Google recognizes your site as authoritative for that term, and that users are actively searching for it, this combination gives you site synergy, so cash in!

• Tips for the Wise

Lock your keyword strategy in to your linking strategy (Rocket your site to No 1 on Google) to achieve site synergy. I call this formula Keyword Coherence – just a fancy term for ‘Getting all Your Ducks in a Row’!.

Homogenize your portfolio, by setting up new niches that complement and add to your existing main site (back-linking then earns more ‘juice’ !).

Don’t monetize pages for terms that have high traffic, but no (or very low) Ad competition. It is not worth the risk of getting ‘smart priced’, just milk the traffic with links that point to something that does make income.

Do remember to use your LTKs in the ‘tags’ of your posts too!

Use all of the above to discover how to find Long Tailed Keywords!

Discover this simple trick to

Maximize SEO like a ‘Pro’ and Monetize your Web Site

How to:

What you do is so easy – just have a quiet look in your stats for the Search Terms Google used to send you your visitors. When you see a certain keyword or phrase recurring, you seize on it and write a ‘landing page’ for that term and you have started the process of maximizing your SEO like a ‘Pro’.

• Dead Easy….

The logic is so simple – Google already believes your site is relevant to that term, or they wouldn’t have sent that surfer to you, so all you will be doing is strengthening that belief!!! Try it – it works, and within days……

• Long Tail Keywords (ltk’s – part of keyword coherence)

I think it is the most sweet thought ever, that Google defines your site’s long-tailed keywords for you, and all you need to do is recognize that and take advantage of it. How cool is that?

• Site Synergy

This becomes ‘Site Synergy’, and is a self energizing process. The more you integrate Google’s search results, the more Google will send you clients, the more ltk’s Google will find, the more your traffic will grow, and the more you will maximize SEO like a ‘Pro’.

• No 1 in Google

Right, so your site is currently ranking umpty hundred and two in the Google Results Page – so how are you going to rocket your site to No 1 in Google

Fix Your Internal links.
Here’s the secret recipe to build your keyword coherence and make the whole thing hang together.

Monetize your Website

• How to Monetize your Website

1. Create a website
2. Load it with Ads, or Links to Ads
3. Build Traffic to Your Site

• Two Common Ways  to Monetise Your Web Site

There are two common ways  to Monetise your web site.

1. Direct sales. With direct sales your site is devoted to advertising and selling one or more products – whether it be big Blue Widgets that you ship, or “drop-ship” directly to your readers; an Amazon Shop; or some electronic,  or other Service, or invisible (digital) item, such as an E-Book
2. Indirect Sales. With Indirect Sales you create a targeted site that attracts readers on the target subject, then you load your information articles with either “text links“, and or surrounding ads, like Affiliate ADs, , or Google Adsense.”  E.G., Create a site about iPhones and put lots of Amazon IPhone affiliate or commission links in it.

• Promoting your Web Site by Building Traffic

This site is devoted mainly to promoting good SEO practices, and discussion thereon.

1. The prime method of building traffic is always to provide focused top quality content! The more the better!
2. Build even more traffic by getting “back-links” that point to your site.
3. “Site Synergy” – Optimizing your site using  efficient linked internal links and the clever use of “Key Words” and Long-tailed Keywords, a process best described as “Keyword Coherence“.
4. Good SEO – Start here with Google SERP’s and work your way through the other SEO posts listed in the INDEX here.

• Advertising

Well the simplest method of course is to load your site with Google Adsense ads, or other revenue producing links like the one on the ‘Nav Bar’ on this page. The best method is to link to some product that you own; then you win the whole sale price rather than a small commission!

• Money-making Links

The next thing you could have a look at is the “affiliate Program” scene. This is pretty easy to do with the simplest method being the ‘text link’ embedded in your post text. This links to some website that sells items (with a commission to YOU!) relevant to your linked ‘keyword’. Example: This HOSTING Link takes you to my Hosting Affiliate link page, and you can find there a really good and reliable web hoster, which I can personally recommend to you.

• Just Work from Home, Or……
  

Could you use  extra income each month? Try working from home with something like  SurveyScout But the most accepted way to monetize your web site is to work at providing plenty of quality content, and thereby build good search traffic; and then optimize your site using good SEO practices.  You will be providing a quality product, properly presented, and the traffic and your income will grow accordingly. Have a read of this site for some really good advice from Lis Sowerbutts about earning passive income online.