Read on to find out how to get Keyword Coherence – …… Don’t know what that means? Quite simply it is a phrase I invented to show how keywords fit together, strengthen each other and contribute to the wholeness of the site [Blog]. In other words – getting all your ducks in a row….
- Keywords Defined
The logic with keywords is that Google will define your site by detecting keywords, then show it in the SERPs to other searchers using those keywords as references. So if your post is all about SEO for blogs, then the prime keyword is SEO, and the first longtailed keyword is BLOG SEO. This is the basis of your keyword structure. SEO is the head, BLOG SEO is the back-bone, and all the other related terms like, KEYWORD, SEARCH, GOOGLE, and SURFER are “dem Bones that walk all around” as your site [keyword] skeleton. Keyword Coherence, therefore, is the art of making a strong skeleton [framework] of keywords; keywords that all point to each other and build each other up.
- Keyword Connections
Each article [post] features a particular keyword, and than talks about the long-tailed keywords that belong to it. The prime post keyword is related to the preceeding post prime keyword and strengthens it. So if your first post was about SEO, then the next post might be about GOOGLE, and the one after that about SURFERS – all related subjects – all building keyword strength. And all to do with SEO, Site Design, and Keyword Coherence.
- Keyword Linking
Keyword Coherence is further strengthened by linking. To Maxinize your Site post about SEO, you would link the keyword GOOGLE to the next post (about Google), and in that post you would link your SEO keyword back to the previous post about SEO. This web of links that you create, each keyword linked back to it’s parent, and linked forward to it’s child [long-tail], is the internal component of “Keyword Juice” – it is the “internal linking”. The other element is “external linking”, where you link to other related websites; and they in turn link back to you. This is the process known as “Back-Linking“‘
There’s a new tool you can use to home in on Long Tailed Keywords (LTK’s) it is called the Google Wonder Wheel. To find it, do a normal search, then click the Web+Show Options link to expand the option menu. Go down to the Standard view Menu, and click Wonder Wheel.
Just found this post by Tomaz where he explains that G has now put actual search numbers on the AdWord Keyword tool – 