Simple SEO for WordPress

There a few really simple things you can do to make your blog ‘bounce’ up the rankings to be that magic Number 1 in the Google SERPs.

• Check your dashboard settings and be sure that in:

1. Settings/Privacy you have “I would like my blog to be visible to everyone” checked.
2. Settings/Writing you have “Atom Publishing Protocol” and “XML-RPC” enabled; and that there is at least one reference like  “http://rpc.pingomatic.com/” showing in the “UpDate Services” window.
3. Settings/Permalinks you need to have “Custom Structure” set as “/%category%/%postname%/”

• Keywords and Key-Phrases

Be sure that your site keyword appears in the Blog Title, in the Blog description, and hopefully also in the URL.  Use it too as your prime category name, and use your next most important keywords as the other category names.

If your site is about various wifi widgets then the ideal URL for your post about antennas should then look like this:

http://widgetfactory.com/wifi-widgets/G3-wifi-widget-antennas/

Your vital keywords have appeared in the URL(widget), in the category (wifiwidgets) and in the postname (G3 wifi widget antennas).  These are worth great karma, and of course even more link ‘juice’ is added when they are used as the ‘anchor text’ in links back to your site.

• Internal Linking

Write your first post with your prime keyword as the subject, and link back to it from your subsequent posts. You can also link from it to “longtailed (subsidiary) keywords” that appear in later posts.  This ‘internal’ link structure (I call this keyword coherence ‘site synergy’) is important because it adds to the ‘authority’ of your keyword and will net you extra SERPs for each search term as your site grows.

• Back-Links or External Linking

Back-Links or External Linking is the single most important factor in your site SERP performance.  The easy way is to find and utilize the value of CommentLuv sites to raise quality keyword anchored links, or you can use one of the tools that locate high PR do-follow blogs. Whatever you do, try for anchored links from ‘authority’ sites – preferably those with good PR.

• Post Structure

Use your keyword (or key phrase) in your Post Title, again (in BOLD) in your opening paragraph; and in the closing par. You can use it once more in a short post, but probably not more than once a paragraph.  If there is an “English” spelling, or alternative spelling (e.g. check-cheque) use that too, as well as any synonyms you know of .  Keep the post on topic for added authority, and you can also link to recognized authority sites. Weave in any associated long-tailed keywords with appropriate links to posts that discuss them.

• Double Indexing and Tags
  

A second post on the same topic with the same keyword in it will get you a “Double Listing” in Google. This looks impressive to surfers, and also pushes one of your competitors off the top 10 page. Don’t forget to add a tag for your keyword in the post, as well as tags for the other important long-tailed (LTK’s) keywords.  Google indexes WP tags as well as post titles and links, so that is an extra result for each keyword. Get this simple SEO for Word Press right and you will  be able to rocket your site to No 1 in Google